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Technology & Operations Management - Doctoral

courses in the areas of business management theory, economic theory, quantitative research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students may take courses at other Harvard... View Details
  • October 1989 (Revised November 2006)
  • Background Note

Channel Management

By: Frank V. Cespedes
Written as an introduction to a module concerning channel management for the second-year MBA elective in Marketing Implementation. Discusses: 1) reasons for the growth of multichannel systems in marketing efforts, 2) key components and choices in channel management, 3)... View Details
Keywords: Marketing Channels
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  • October 1989
  • Background Note

Managing Major Accounts

By: Frank V. Cespedes
Written as an introduction to a module in the second-year MBA course, Marketing Implementation. Discusses issues encountered in the selling and management of major accounts. The topics covered include: 1) reasons for the increasing importance of major account... View Details
Keywords: Accounting Audits; Marketing; Marketing Strategy; Consumer Behavior; Market Participation; Relationships; Salesforce Management
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Great American Business Leaders of the 20th Century - Leadership

Carol Bartz Autodesk, 1992–2006 Bernard M. Baruch Baruch Brothers, 1903–1916 Frank Batten Landmark Communications, 1967–1998 William M. Batten JCPenney Company, 1958–1974... View Details
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Business Economics - Doctoral

will take courses alongside your peers in the Department of Economics, studying microeconomic theory, macroeconomic theory, probability and statistics, econometrics, and other specialized topics. In addition, your doctoral coursework and two View Details
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Stories

Negotiation, Policy, and Humanity Re: Deepak Malhotra (Eli Goldston Professor of Business Administration Chair, OPM); By: Jen McFarland Flint; Illustration by Matt Rota 01 Mar 2025 HBS Magazine Venture: Time Heals All Ilana Springer Borkenstein and Eric Gruskin (both... View Details
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Joseph O'Donnell | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin... View Details
  • 10 Aug 2010
  • First Look

First Look: August 10

Frank V. Cespedes, and Kerry HermanHarvard Business School Case 709-441 In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing... View Details
Keywords: Martha Lagace
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Dan Lufkin | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin... View Details
  • Web

Managing the Future of Work

R. Kerr Karen G. Mills Frank Nagle Jan W. Rivkin Raffaella Sadun Willy C. Shih Christopher T. Stanton Sandra J. Sucher Jorge Tamayo Mitchell B. Weiss Cases Influencer-led brand building: Hairitage and the McKnights By: William R. Kerr,... View Details
  • 01 May 2024
  • What Do You Think?

Have You Had Enough?

response posed to students in Harvard MBA classrooms who ask instructors for their opinions on the case studies under discussion. As instructors, we constantly remind ourselves that we are the ones who ask the first questions. Students... View Details
Keywords: by James Heskett
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Thomas Murphy | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin... View Details
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Entrepreneurial Management Faculty - Faculty & Research

Jeffrey J. Bussgang Senior Lecturer of Business Administration Frank V. Cespedes MBA Class of 1973 Senior Lecturer of Business Administration Lauren H. Cohen L.E. Simmons Professor of Business Administration... View Details
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Howard E. Cox | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin... View Details
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Founders & Investors - Entrepreneurship

Advent International MBA 1954 Dina Burkitbayeva Beauty on Demand MBA 2015 Frank J. Caufield Kleiner, Perkins, Caulfield & Byers MBA 1968 Ian Chan... View Details
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Robert Higgins | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin... View Details
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James Sharpe | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin... View Details
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Food & Agriculture - Business & Environment

, including drought-resistant and flood-resistant seeds and sustainable agricultural practices Spotlights Rachel Raymond HBS MBA 2014 Chief Operating Officer, Indigo Ag “Farmers intimately experience the effects of climate change and are... View Details
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Faculty & Research - Entrepreneurship

Administration Henry W. McGee Senior Lecturer of Business Administration Christopher T. Stanton Marvin Bower Associate Professor Frank V. Cespedes MBA Class of 1973 Senior Lecturer of Business Administration... View Details
  • Web

2023 Reunion Presentations - Alumni

The reactions and feedback from the 21,000+ school leaders globally who have taken the courses. Excerpts from the courses will be shared. Business Development in a World that Never Stops Changing Senior Lecturer Frank Cespedes + More Info... View Details