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Publications

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  • All HBS Web  (353)
    • News  (75)
    • Research  (217)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (145)

Show Results For

  • All HBS Web  (353)
    • News  (75)
    • Research  (217)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (145)
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  • 01 Dec 2004
  • News

A Life by Design

design and development for the Girls Division of Mattel, Ross set out in 2001 to create a new hit toy for preteen girls. The project took on heightened importance as the company watched its lucrative Barbie franchise plateau in revenue.... View Details
Keywords: Roger Thompson; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 21 Mar 2019
  • News

Helping Veterans Build Careers

focused on helping each one of them, often through his HBS network. Five years later, HBS alum Brett Odom (MBA 2005), a veteran Navy pilot and Top Gun instructor, reached out about Activision Blizzard—publishers of the popular Call of Duty entertainment View Details
Keywords: Jill Radsken
  • 01 Mar 2025
  • News

Work of Art

largest Planet Fitness franchise in the country and had learned about commercial construction along the way. Price offered to put Kaphar in touch with a trusted contractor who would look at the building. That conversation turned into many... View Details
Keywords: Jen McFarland Flint; photos by Chris Sorensen; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 10 Mar 2017
  • News

The Business of Lego Batman

as they build new skills? That's what I love about a franchise in that I really can see the evolution of someone's career and help support the evolution of someone's career over the course of a minimum of 12 years, which is really a long... View Details
Keywords: LEGO; Lego
  • 01 Apr 1999
  • News

A Vibrant Brand

her devotees books on pies and wreaths, the king of hip hop has published a best-selling biography of slain rap star Tupac Shakur and will soon release an illustrated history of hip hop. Both multimedia franchises are continually finding... View Details
Keywords: Susan Young
  • 01 Jun 1998
  • News

Long-Term Interest: Bill Crozier, a Banker Pegged to the Customer

An innovative thinker who created BayBanks, one of the most successful retail banking franchises in the United States, William M. Crozier, Jr. (MBA '63) has a lot to say about the evolution of banking. As head of BayBanks for 21 years,... View Details
Keywords: Eileen K. McCluskey
  • 01 Mar 2011
  • News

Local Hero

from a franchise on the brink of leaving town in 1992 to toast of the town in 2010 is the stuff of Hollywood scripts. And indeed, when the lanky, loquacious executive talks about his lifelong history with the team, his reminiscences are... View Details
Keywords: Deborah Blagg; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 05 Aug 2016
  • News

Accelerating Change on Medicine’s Final Frontier

franchise the NeuroLaunch model worldwide, and he’s already in talks with groups in London, Singapore, and Israel. Over the next year, the company will hold neuro startup forums in a number of cities to begin building a global community... View Details
Keywords: Robert S. Benchley
  • 01 Mar 2014
  • News

The Solution to the Global Food Crisis Just Might Come from Nigeria

Kola Masha's innovative franchise model. It's a revolution that can't come soon enough for Nigeria. The country was once the breadbasket of West Africa until Royal Dutch Shell discovered vast oil reserves in 1958, and the agriculture... View Details
Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing
  • 01 Dec 2006
  • News

Inside Intel

conceived, no one knew there was a “microprocessor war.” Intel’s top brass understood that Motorola was attacking an important Intel franchise and that they had to fight back. No one dreamt, however, that this contract would be a defining... View Details
Keywords: Richard S. Tedlow; Hanna, Julia; technology; manufacturing; innovation; Computer and Electronic Product Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing
  • 22 Nov 2017
  • News

How to Build a Winning Culture on a Losing Team

games. It was all part of a long term strategy to improve the franchise by getting better draft picks. And it necessitated a short term strategy of losing. Throughout, though, the 76er CEO Scott O’Neil (MBA 1998) says his front office... View Details
  • 01 Dec 2003
  • News

An Authentic Leader

inspires the innovative products and superior services that create lasting shareholder value. Did we expect too much from CEOs over the past decade? During that period, we saw the rise of the imperial CEO. They were treated like rock stars, or like a View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2014
  • News

Afghanistan’s Hope and Light

management; 97 percent of its workforce is Afghan. “It wouldn’t surprise me if in the next 5 or 10 years you saw an Afghan CEO or COO of Roshan,” he adds. Roshan’s franchise model extends the number of jobs it generates; in addition,... View Details
Keywords: Julia Hanna
  • 01 Mar 2013
  • News

Opening the Door

I shared the story of a doctor in Jordan who started a school for developmentally disabled children that was so successful she was able to franchise the concept throughout the country. I also talked about an MBA who had left a... View Details
Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management
  • 01 Mar 2006
  • News

The Producers

marketplace mean studios are making fewer and bigger movies. “Corporations are about reducing risk; making movies is about taking risks,” says Zee. “The safest bet seems to be franchises and big, expensive movies. But where is the... View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • 01 Dec 2005
  • News

One-on-One with Peter Cuneo

comic books at Marvel? They will always be very important. In a sense, comic books are our R&D function. What is unique is that we have a very profitable R&D effort with triple-digit ROI and net margins of 30 to 35 percent. We can take creative risks with new or... View Details
Keywords: Julia Hanna; comic books; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management
  • 01 Feb 1997
  • News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

firm, he put in place a system of franchised brokerage offices that greatly reduced overhead costs and eased the impact of dramatic market downturns. Specializing in the stocks of small and medium-sized companies, the firm increased its... View Details
Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons
  • 01 Oct 2000
  • News

Books

innovations may have been -- whether it was Ray Kroc's refinement of franchise economics or Henry Ford's perfection of assembly line production -- every organization faced the key business problem of determining where to place the... View Details
  • 29 Aug 2018
  • News

The Value of Valleys

I did. Frank Lorenzo, class of 63'. As a CEO of continental airlines, and before that Texas International Airlines, we faced airline deregulation, which was of course very tough thing since we had been in a regulated business where we had a protected View Details
  • 01 Mar 2014
  • News

My HBS Eureka Moment

mutely pouting. I learned a lifelong lesson: When you don't know what to say or do, say or do nothing. Find Your Place Rusty McClure (MBA 1975) AS A MARRIED MBA STUDENT, in order to afford a better apartment, I applied for and was awarded the student View Details
Keywords: Walter Frese; Martin V. Marshall; C. Roland Christensen; Lawrence Fouraker; Educational Services
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