Franchise Ownership - Publications - Faculty & Research

fall 1990
Article

June 1989 (Revised May 1993)
Case

Fairfield Inn (A)

The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to... View Details

Keywords: Selection and Staffing; Innovation and Invention; Growth and Development Strategy; Franchise Ownership; Performance Evaluation; Corporate Strategy; Accommodations Industry

Citation

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1989
Chapter

Model of Franchiser Market Penetration in an Area of Dominant Influence

By: V. K. Rangan and Patrick J Kaufmann

Keywords: Franchise Ownership; Market Participation; Power and Influence

Citation

March 1983 (Revised November 1988)
Case

Michael Bregman

By: Howard H. Stevenson and Richard O. von Werssowetz

Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different... View Details

Keywords: Decisions; Framework; Growth and Development Strategy; Franchise Ownership; Expansion

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