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      • Faculty Publications  (64)

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      • 2016
      • Working Paper

      More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

      By: Ragnar Lund and Stephen A. Greyser
      Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
      Keywords: Sponsorship; "Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
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      Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.
      • January 2016
      • Case

      Die Mannschaft: How Germany Won the 2014 FIFA World Cup

      By: Boris Groysberg, Sascha L. Schmidt, Arjun Thomke, Kerry Herman and Michael Norris
      After years of ups and downs, Germany won its fourth World Cup Championship in 2014. This case examines the national team's recent history and the changes they made to set themselves up for success. View Details
      Keywords: Football; Soccer; "World Cup," Germany; Germany; Organizational Behavior; Organizational Change and Adaptation; Success; Sports; Sports Industry; Germany; Brazil
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      Groysberg, Boris, Sascha L. Schmidt, Arjun Thomke, Kerry Herman, and Michael Norris. "Die Mannschaft: How Germany Won the 2014 FIFA World Cup." Harvard Business School Case 416-025, January 2016.
      • September 2015
      • Case

      Deflategate and the National Football League

      By: Marco Iansiti and Christine Snively
      On January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air... View Details
      Keywords: "Deflategate"; Analytics; National Football League; NFLPA; Roger Goodell; Tom Brady; Operations; United States
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      Iansiti, Marco, and Christine Snively. "Deflategate and the National Football League." Harvard Business School Case 616-008, September 2015.
      • August 2015 (Revised May 2017)
      • Case

      TSG Hoffenheim: Football in the Age of Analytics

      By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman
      In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details
      Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry
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      Zhu, Feng, Karim R. Lakhani, Sascha L. Schmidt, and Kerry Herman. "TSG Hoffenheim: Football in the Age of Analytics." Harvard Business School Case 616-010, August 2015. (Revised May 2017.)
      • June 2015
      • Teaching Plan

      The National Football League and Brain Injuries

      By: Richard G. Hamermesh and Matthew Preble
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      Hamermesh, Richard G., and Matthew Preble. "The National Football League and Brain Injuries." Harvard Business School Teaching Plan 815-134, June 2015.
      • October 2014 (Revised September 2017)
      • Case

      The National Football League and Brain Injuries

      By: Richard G. Hamermesh and Matthew G. Preble
      The National Football League (NFL) was both the most popular spectator sport in the U.S. and a major economic entity, taking in roughly $10 billion a year in revenue. However through the early twenty-first century, an increased understanding of the long-term effects of... View Details
      Keywords: Employee Safety; Safety; Employees; Sports; Health; Ethics; Sports Industry; United States
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      Hamermesh, Richard G., and Matthew G. Preble. "The National Football League and Brain Injuries." Harvard Business School Case 815-071, October 2014. (Revised September 2017.)
      • July–September 2014
      • Article

      Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

      By: Anita Elberse
      Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details
      Keywords: Sports Management; Talent Management; Talent and Talent Management; Sports; Sports Industry; Europe; Latin America
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      Elberse, Anita. "Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]." Foreign Affairs Latinoamérica 14, no. 3 (July–September 2014): 19–27.
      • 2014
      • Working Paper

      Conflicts of College Conference Realignment: Pursuing Revenue, Preserving Tradition, and Assessing the Future

      By: Vadim Kogan and Stephen A. Greyser
      Over the past two years, conference realignment has taken a front seat in the college sports landscape. Economic incentives were too attractive to overlook for some universities. College football programs across the country have a lot at stake, because for many,... View Details
      Keywords: Organizational Change and Adaptation; Motivation and Incentives; Higher Education; Sports; Revenue; Emotions; Sports Industry; Education Industry
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      Kogan, Vadim, and Stephen A. Greyser. "Conflicts of College Conference Realignment: Pursuing Revenue, Preserving Tradition, and Assessing the Future." Harvard Business School Working Paper, No. 14-073, February 2014.
      • October 2013
      • Article

      Ferguson's Formula

      By: Anita Elberse and Sir Alex Ferguson
      When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson,... View Details
      Keywords: Strategy; Business or Company Management; Management Style; Success; Sports; Sports Industry; England
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      Elberse, Anita, and Sir Alex Ferguson. "Ferguson's Formula." Harvard Business Review 91, no. 10 (October 2013): 116–125.
      • September 2012
      • Case

      Sir Alex Ferguson: Managing Manchester United

      By: Anita Elberse and Thomas Dye
      Sir Alex Ferguson, the most successful manager in British football history, is preparing for the 2012–2013 season—his record-setting 26th as manager of one of the world's most decorated professional football clubs and one of sport's biggest franchises. Over the years... View Details
      Keywords: Managing Teams; Leading Teams; European Football; Sports; Leadership; Sports Industry; England; United Kingdom; Europe
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      Elberse, Anita, and Thomas Dye. "Sir Alex Ferguson: Managing Manchester United." Harvard Business School Case 513-051, September 2012.
      • May 2011 (Revised January 2013)
      • Case

      Nike Football: World Cup 2010 South Africa

      By: Elie Ofek and Ryan Johnson
      Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
      Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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      Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
      • January 2011 (Revised September 2024)
      • Case

      The Globalization of the NFL

      By: Juan Alcacer, Mary Furey and Noah Roberson
      By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered... View Details
      Keywords: Global Strategy; Sports; Failure; Sports Industry; United States
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      Alcacer, Juan, Mary Furey, and Noah Roberson. "The Globalization of the NFL." Harvard Business School Case 711-455, January 2011. (Revised September 2024.)
      • 2010
      • Working Paper

      Marketplace Institutions Related to the Timing of Transactions

      By: Alvin E. Roth
      This paper describes the unraveling of transaction dates in several markets, including the labor markets for new lawyers hired by large law firms and for gastroenterology fellows, and the market for post-season college football bowls. Together these will illustrate... View Details
      Keywords: Talent and Talent Management; Market Timing; Market Transactions; Marketplace Matching; Competitive Strategy
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      Roth, Alvin E. "Marketplace Institutions Related to the Timing of Transactions." NBER Working Paper Series, No. 16556, November 2010.
      • 2010
      • Working Paper

      Reversing the Queue: Performance, Legitimacy, and Minority Hiring

      By: Andrew Hill and David A. Thomas
      Studies of minority hiring have found that poor-performing firms or firms in highly competitive contexts are more likely to hire minority candidates. However, most work has examined hiring for entry and mid-level positions, not senior management. Management positions... View Details
      Keywords: Diversity; Selection and Staffing; Leadership; Managerial Roles; Performance Effectiveness; Sports Industry; United States
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      Hill, Andrew, and David A. Thomas. "Reversing the Queue: Performance, Legitimacy, and Minority Hiring." Harvard Business School Working Paper, No. 11-032, September 2010.
      • May 2010
      • Lecture

      Competing in Global Markets: Lessons from the World of Football

      By: Anita Elberse
      Keywords: Markets; Global Range; Learning; Sports
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      Elberse, Anita. "Competing in Global Markets: Lessons from the World of Football." Lecture at the Accenture Senior Executive Leadership Development Symposium, Beijing, China, May 2010.
      • December 2008
      • Background Note

      Incentives in the NFL (Abridged)

      By: Brian J. Hall, Andrew Wasynczuk, Jonathan Paul Lim, Sara del Nido and Katherine Dowd
      This note briefly describes compensation and incentive issues in one of the major US professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap, and then describes... View Details
      Keywords: Compensation and Benefits; Wages; Groups and Teams; Conflict of Interests; Motivation and Incentives; Sports Industry; United States
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      Hall, Brian J., Andrew Wasynczuk, Jonathan Paul Lim, Sara del Nido, and Katherine Dowd. "Incentives in the NFL (Abridged)." Harvard Business School Background Note 909-029, December 2008.
      • November 2008 (Revised November 2024)
      • Case

      Tottenham Hotspur plc

      By: Lauren H. Cohen, Joshua D. Coval and Christopher J. Malloy
      Tottenham Hotspur Football Club is a publicly-owned professional soccer team based in London, England. The club's chairman, Daniel Levy, is contemplating a significant investment in physical assets, including the development of a new stadium as well as the acquisition... View Details
      Keywords: Valuation; Capital Budgeting; Decision Making; Competency and Skills; Cash Flow; Investment; Buildings and Facilities; Sports; Investment Portfolio; Financial Strategy; Sports Industry; London
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      Cohen, Lauren H., Joshua D. Coval, and Christopher J. Malloy. "Tottenham Hotspur plc." Harvard Business School Case 209-059, November 2008. (Revised November 2024.)
      • 2008
      • Working Paper

      Unraveling Yields Inefficient Matchings: Evidence from Post-season College Football Bowls

      By: Guillaume R. Frechette, Alvin E. Roth and M. Utku Unver
      Many markets have "unraveled" and experienced inefficient, early, dispersed transactions, and subsequently developed institutions to delay transaction timing. However, it has previously proved difficult to measure and identify the resulting efficiency gains. Prior to... View Details
      Keywords: Games, Gaming, and Gambling; Television Entertainment; Market Timing; Market Transactions; Marketplace Matching; Sports Industry
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      Frechette, Guillaume R., Alvin E. Roth, and M. Utku Unver. "Unraveling Yields Inefficient Matchings: Evidence from Post-season College Football Bowls." Harvard Business School Working Paper, No. 09-010, July 2008.
      • winter 2007
      • Article

      Unraveling Yields Inefficient Matchings: Evidence from Post-Season College Football Bowls

      By: Guillaume R. Frechette, Alvin E. Roth and M. Utku Unver
      Keywords: Entertainment; Sports Industry
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      Frechette, Guillaume R., Alvin E. Roth, and M. Utku Unver. "Unraveling Yields Inefficient Matchings: Evidence from Post-Season College Football Bowls." RAND Journal of Economics 38, no. 4 (winter 2007): 967–982.
      • December 2003
      • Case

      Fox and the NFL-1998

      By: Bharat N. Anand and Catherine M. Conneely
      In early 1998, a few major content deals threatened to shape the competitive battle between the television networks for the next several years. These were the bidding for the National Football League (NFL) games, the announcement by Jerry Seinfeld (star of the show... View Details
      Keywords: Bids and Bidding; Agreements and Arrangements; Competition; Media and Broadcasting Industry
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      Anand, Bharat N., and Catherine M. Conneely. "Fox and the NFL-1998." Harvard Business School Case 704-444, December 2003.
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