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- All HBS Web (373)
- Faculty Publications (14)
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- All HBS Web (373)
- Faculty Publications (14)
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- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's View Details
Keywords: by Michael Blanding
- 18 May 2010
- First Look
First Look: May 18
role of the American Economic Association (AEA) in the market and focuses in particular on two mechanisms adopted in recent years at the suggestion of our committee. First, job market applicants now have a signaling View Details
Keywords: Martha Lagace
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
separately. "Bundling is pervasive in several markets, and it works in many cases," says Vineet Kumar, an assistant professor in the Marketing Unit at Harvard Business School. People appreciate bundles even at View Details
Keywords: by Dina Gerdeman
- 10 Feb 2015
- First Look
First Look: February 10
and contemporary art in the world. Stack was the architect of the Tate's "fifth gallery," its online presence. Stack had guided the Tate through two digital strategy planning processes, and his... View Details
Keywords: Sean Silverthorne
- 28 Apr 2009
- First Look
First Look: April 28, 2009
and services including computers, handheld devices, servers, and digital entertainment, employed 172,000 people and posted $104 billion in sales... View Details
Keywords: Martha Lagace
- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
a value-based system keeps the health plan separate from the provider, and providers compete at the medical condition level. The health plan is also indispensable in aggregating information. We think the health plan is the logical View Details
- 20 Nov 2012
- First Look
First Look: November 20
Marketing (forthcoming) Abstract What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the... View Details
Keywords: Sean Silverthorne
- 15 Nov 2011
- First Look
First Look: November 15
billion additional urban dwellers. Second, shared resources like clean water, clean air, energy, and places to put solid waste are already scarce and constrained. Urbanization... View Details
Keywords: Sean Silverthorne
- 14 Dec 2010
- First Look
First Look: Dec. 14
pervasive in the China business context characterized by heavy reliance on personal relationships or guanxi, it went against the founding principles of CDG-professionalism and service quality. Yang had to... View Details
Keywords: Sean Silverthorne
- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
sense of purpose could use that to guide innovation. One of the exciting parts of SuperCorp and the rise of this company model is that it's actually a way to develop products and View Details
Keywords: by Sean Silverthorne
- June 2020
- Case
MOD Pizza: A Winning Recipe? (Abridged)
By: Boris Groysberg, John D. Vaughan and Matthew Preble
This is an abridged version of “MOD Pizza: A Winning Recipe?” HBS Case No. 416-004. Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015... View Details
Keywords: Entrepreneurship; Employees; Employee Relationship Management; Selection and Staffing; Leadership; Growth and Development Strategy; Marketing; Service Delivery; Organizational Culture; Corporate Social Responsibility and Impact; Mission and Purpose; Service Industry; Service Industry; United States
Groysberg, Boris, John D. Vaughan, and Matthew Preble. "MOD Pizza: A Winning Recipe? (Abridged)." Harvard Business School Case 420-118, June 2020.
- 21 Jul 2009
- First Look
First Look: July 21
categories in the technology world? Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709466 iPremier (A): Denial of Service Attack (Graphic Novel Version) Harvard Business School Case 609-092 Describes an IT... View Details
Keywords: Martha Lagace
- 31 Jul 2017
- HBS Case
It’s Hard to Fix the Family Business Without Offending the Family
Le is grappling with a host of operational challenges at Pho Hoa that include poor service and variable food delivery times for the menu’s wide array of 150 items. While his... View Details
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
sourcing and environmental impact; Creative innovation growth platforms worthy of our coffee; Deliver a sustainable economic model. The case provides a behind-the-scenes look at how the coffee company moved forward on these goals,... View Details
- 28 Jun 2016
- First Look
June 28, 2016
employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale View Details
Keywords: Sean Silverthorne
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and... View Details
- 26 Jun 2020
- Research & Ideas
Why Japanese Businesses Are So Good at Surviving Crises
to do what must be done for the common good, including those on the front lines.” Yamato donates to rebuilding devastated areas Makoto Kigawa, CEO of Yamato—a home delivery service of everything from fresh View Details
Keywords: by Dina Gerdeman
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale prices. Read: bargains, bargains, bargains. View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive... View Details
Keywords: Martha Lagace