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26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

a product or service varies for different customers, different buying units at the same customer, or the same customer in different contexts. What's the value of flowers delivered on—versus the day after—Valentine's Day? Or of one-stop... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

25 Jan 2011
First Look

First Look: Jan. 25

511-059 Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to... View Details

Keywords: Sean Silverthorne

12 Feb 2008
First Look

First Look: February 12, 2007

vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport, including "food miles". The... View Details

Keywords: Martha Lagace