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- Faculty Publications (11)
Show Results For
- All HBS Web (84)
- Faculty Publications (11)
- Web
Online Digital Marketing Strategy Course | HBS Online
strategy Develop approaches for attribution, budget allocation, and calculating customer lifetime value Explore customer engagement techniques, including personalization, storytelling, and community building Who Will Benefit Marketing... View Details
- 09 Aug 2019
- Blog Post
Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship
working at a pre-revenue startup. For example, at my pre-MBA role, producing a video entailed big budgets and an entire agency team to help coordinate the shoot day. At Cruise, creating a video involved my acting as both the client and... View Details
- 10 Feb 2003
- Research & Ideas
Women at Work
for employee or employer. If women are forced to choose between, say, putting their child to bed or making that 7:30 pm meeting, both entities suffer. Flexibility on both parts will lead to a more harmonious and profitable relationship.... View Details
Keywords: by Wendy Guild
- Web
HBS - Financials | From the CFO
Harvard Business School Online and the support of HBS alumni, the School delivered financial results that came in significantly ahead of expectations. In a year when HBS had budgeted an operating deficit, the School instead generated an... View Details
- 08 Mar 2017
- Op-Ed
Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?
their patient populations need, and workers and families can have the freedom and flexibility to make their own health care choices." This statement speaks to a strong attachment to personal freedom and choice in American... View Details
- 25 Oct 2011
- First Look
First Look: October 25
Authors:Steenburgh, Thomas J., and Das Narayandas Publication:Chap. 9 in Legends in Marketing: Philip Kotler, 114-122. Sage, forthcoming An abstract is unavailable at this time. Publisher's Link: http://www.uk.sagepub.com/books/Book235569 Working PapersFairness,... View Details
Keywords: Sean Silverthorne
- 26 Feb 2019
- Blog Post
Forget Cash. Here Are Better Ways to Motivate Employees
rewarded, despite the fact that US companies are spending more than a fifth of their budgets on wages. What employees crave even more is to feel that their managers appreciate them and aren’t afraid to show it, not only in paycheck terms,... View Details
Keywords: All Industries
- 31 Mar 2002
- Research & Ideas
You’re Wasting Your Employees! What You Can Do About It
Most managers today understand the strategic implications of the information-based, knowledge-driven, service-intensive economy. They know what the new game requires: speed, flexibility and continuous self-renewal. They even are... View Details
- 02 Apr 2018
- Blog Post
Event Planning for Recruiting Success – Part 2
virtually and we encourage you to consider this option. Our students are interested in companies all over the world, and they have limited time in their academic schedules to travel. Likewise, for many companies traveling to Boston is not feasible due to time and View Details
Keywords: All Industries
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
Yet research suggests that this “work-family narrative” is incomplete: men also experience it and nevertheless advance; moreover, organizations’ effort to mitigate it through flexible work policies has not improved women’s advancement... View Details
Keywords: Dina Gerdeman
- Web
HBS - Financials | From the Chief Financial Officer
current use gifts totaled $44 million in fiscal 2023, down 2 percent year over year. The flexible nature of these gifts provides the bedrock that allows the School to advance new initiatives and expand the faculty’s research agenda.... View Details
- 25 Apr 2014
- News
Investing in Innovation
products and services. "In an era of budget austerity and political gridlock," Hess added, "business is called on to play a larger role in providing social good. And we need the public to understand how important Harvard Business School... View Details
- 08 Jun 2011
- Lessons from the Classroom
Twenty-first Century Skill: Trading Carbon Credits
Cap and trade has become an increasingly popular mechanism used by governments to induce green behavior among corporate polluters, with news emerging almost daily. Just recently New Jersey Governor Chris Christie withdrew his state from the Regional Greenhouse Gas... View Details
- 09 Jan 2018
- First Look
First Look at New Research and Ideas, January 9, 2018
budget constraints, EDs must better understand bottlenecks and their effect on process flow to improve process efficiency. The primary objective of this study was to identify bottlenecks in obtaining a head CT and investigate patient... View Details
Keywords: Sean Silverthorne
- 09 Mar 2021
- News
Addressing Education Inequities Exacerbated by the Pandemic
making the budgets available. Then, beyond that, the private sector can play a really important role. There are a number of companies in India where there’s a mandate to set aside 2 percent of profits for corporate social responsibility.... View Details
Keywords: Jennifer Gillespie
- 04 Feb 2014
- First Look
First Look: February 4
explaining why monetary policy was tight during the Great Depression. The paper shows that the evolution of policy was much more gradual and flexible after the Volcker disinflation, when the Fed was not generally deemed to have made an... View Details
Keywords: Sean Silverthlorne
- 01 Oct 1996
- News
Leading In a New Era
them in order to provide direction to the management negotiating team." This approach worked well, Carty says, in a recent negotiation with the Transport Workers Union. As a result of that negotiation, the company received "substantial new View Details
Keywords: Nancy O. Perry
- 01 Sep 2003
- News
Andrea Silbert
strengths and interests blossomed more in a creative, flexible environment than in a large, corporate structure. She left Wall Street for a job as a case writer at INCAE, the Central American business school based in Costa Rica. In... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
and develop a construction budget and financing plan. Students are asked to evaluate the prospective financials for this development and assess the viability of the development plan and its prospective returns. The case then ends with a... View Details
Keywords: Martha Lagace
- 16 Dec 2014
- First Look
First Look: December 16
more or less effective. We develop these ideas in a multi-method study of a hospital emergency department (ED) redesign. Before the redesign, people coordinated in ad-hoc groupings, which provided flexibility because any nurse could work... View Details
Keywords: Sean Silverthorne