Filter Results:
(1,065)
Show Results For
- All HBS Web
(1,065)
- People (3)
- News (256)
- Research (370)
- Events (1)
- Multimedia (1)
- Faculty Publications (226)
Show Results For
- All HBS Web
(1,065)
- People (3)
- News (256)
- Research (370)
- Events (1)
- Multimedia (1)
- Faculty Publications (226)
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- August 2002 (Revised August 2003)
- Case
Electronic Arts Introduces The Sims Online
By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
- March 2010 (Revised August 2010)
- Case
Creative Capital: Sustaining the Arts
By: G. Felda Hardymon and Ann Leamon
Creative Capital provides grants to individual artists using a venture capital model—the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their... View Details
Keywords: Arts; Business Model; Entrepreneurship; Venture Capital; Growth and Development Strategy; Nonprofit Organizations; Financial Services Industry
Hardymon, G. Felda, and Ann Leamon. "Creative Capital: Sustaining the Arts." Harvard Business School Case 810-098, March 2010. (Revised August 2010.)
- 13 Jun 2014
- News
The Art of Effecting Change
Bridgitt Bertram Evans (MBA 1986) loves contemporary art for its aesthetic appeal, but also for its ability to challenge existing norms. And now she's transforming the industry in much the same spirit with... View Details
- 26 Jul 2011
- News
An Entrepreneur of the Arts
Efimova: Inspiring a love of the arts in young children. Photo courtesy Aleksandra Ekimova Originally from St. Petersburg, Russia, Aleksandra Efimova (OPM 39, 2010) attended the renowned Art School at the... View Details
- 01 Sep 2005
- News
Art purchased on this year's trip
Harbor Steps" by Michael Alpert, Courtesy Gracie Mansion Gallery "Milford Walkway" by Michael Alpert, Courtesy Gracie Mansion Gallery "Interior 7" by Sarah Davis, Courtesy Michael Steinberg Fine Art... View Details
- May 1993
- Teaching Note
Nasus School of Art TN
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
organization. Our research on the newspaper industry indicates that the greater a manager's experience away from the core organization, the less likely that motivation remains focused on the threat to the core organization. Appoint an... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- January 2012 (Revised January 2014)
- Case
Hengdeli: The Art of Coexistence
By: Rohit Deshpandé and Nancy Hua Dai
In October 2011, Zhang Yuping, founder and chairman of Hengdeli, the largest Swiss watch retailer in the world, wondered how to work more closely with its key suppliers—Swatch Group, Richemont Group, LVMH Group, and Rolex Group—to maintain strong growth in the Greater... View Details
Keywords: Supply Chain Management; Apparel and Accessories Industry; Apparel and Accessories Industry; China
Deshpandé, Rohit, and Nancy Hua Dai. "Hengdeli: The Art of Coexistence." Harvard Business School Case 512-058, January 2012. (Revised January 2014.)
- 10 Jan 2013
- News
From Wall Street to Visual Art
Bussel: Using her business savvy to manage large-scale art installations. View Bussel's online gallery Three heads—simple, generic profiles—stand 30 feet high and span 100 feet across the outer wall of the Mann Auditorium in Tel Aviv, the... View Details
- 13 Oct 2013
- News
Why blockbusters are taking over the arts
- 28 Mar 2016
- News
Drawing Connections Between Business and Art
businesses’ affinity for art as a part of the corporate culture. Many of the nation’s corporations have museums in their headquarters, displaying the art collection—everything from pottery to View Details
Keywords: Constantine von Hoffman
- March 2017 (Revised March 2022)
- Case
Flashion: Art vs. Science in Fashion Retailing
By: Kris Ferreira and Karim R. Lakhani
Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can... View Details
Keywords: Analytics; Pricing; Data; Service Operations; Forecasting and Prediction; Internet and the Web; Technology Adoption; Mathematical Methods; Decision Making; E-commerce; Retail Industry; Retail Industry; United States
Ferreira, Kris, and Karim R. Lakhani. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Case 617-059, March 2017. (Revised March 2022.)
- April 2004
- Teaching Note
The Arts Property and Hotel (TN)
By: Arthur I Segel
Teaching Note to (9-803-009). View Details
- 01 Jun 2010
- News
The Art and Science of Teaching
Doug Lemov (MBA ’04), a charter-schools consultant and managing director of True North Public Schools, a network of schools in upstate New York, is a former teacher, principal, and charter-school founder. After years of trying to analyze and improve education results... View Details
- March 1976
- Teaching Note
Metropolitan Museum of Art (B), Teaching Note
- October 2006 (Revised September 2007)
- Teaching Note
Electronic Arts in Online Gaming (TN)
- December 2013 (Revised January 2015)
- Case
Barbara Krakow Gallery
By: Jose Alvarez and Nyssa Liebermann
The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope... View Details
Keywords: Barbara Krakow Gallery; Art Gallery; Art Market; Art World; Artist; Auction House; Primary Art Market; Secondary Art Market; Exhibition; Contemporary Art; Art Collector; Art Dealer; Art Fair; No Haggle Pricing; Extended Sales Cycle; Christie's; Sotheby's; Online Art Seller; Barbara Krakow; Andrew Witkin; Catalogue Raisonne; Arts; Small Business; Business Model; Transition; Customer Relationship Management; Fine Arts Industry; Boston
Alvarez, Jose, and Nyssa Liebermann. "Barbara Krakow Gallery." Harvard Business School Case 514-033, December 2013. (Revised January 2015.)
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
Khaire is a good barometer for such estimations, having deeply researched how value and markets are constructed around creative industries and products. In studying the modern Indian art market, for example,... View Details
- Web
the Art of American Advertising - Advertising Products
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Advertising Products National Markets Advertising Products Trade Catalogs... View Details