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Article

Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood

By: Hong Luo and Laurina Zhang

Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new... View Details

Keywords: Gender Inequality; Social Movement; Scandal; Creative Industries; Project Selection; Gender; Equality and Inequality; Social Issues; Film Entertainment; Projects; Change

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July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

November 2002
Background Note

Strategy and Sources of Motion Picture Finance, The

By: Mihir A. Desai, Gabriel J. Loeb and Mark Veblen

This case considers the alternative financing mechanisms for film financing, the evolution of film finance in the United States, and the nature of tax-motivated film financing in the United States and around the world. It develops the strategy driving motion picture... View Details

Keywords: Film Entertainment; Financial Instruments; Financial Strategy; Financing and Loans; Globalized Markets and Industries; Taxation; Motivation and Incentives; Competitive Strategy; Entertainment and Recreation Industry; United States

November 2009 (Revised August 2011)
Case

Warner Bros. Entertainment

By: Gary P. Pisano and Alison Berkley Wagonfeld

Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details

Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry

September 2018 (Revised April 2019)
Case

AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

By: Henry McGee and Aldo Sesia

In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie... View Details

Keywords: Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (A): The $2 Billion Movie

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded... View Details

Keywords: Value Creation; Marketing Strategy; Expansion; Creativity; Film Entertainment; Organizational Change and Adaptation; Organizational Structure; Product Development; Entertainment and Recreation Industry; Entertainment and Recreation Industry

November 1987 (Revised September 1988)
Background Note

Background Note: GM-UAW Negotiations--1984

Material on 1984 negotiations between General Motors and the United Auto Workers, background for a film on the negotiations. Film available from California Newsreel in San Francisco. View Details

Keywords: Negotiation; Labor Unions; Auto Industry

2022
Working Paper

Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo

By: Hong Luo and Laurina Zhang

How do the Harvey Weinstein scandal and #MeToo affect women’s likelihood of working in male-dominated domains and the types of ideas developed in Hollywood? To discern these events’ impact, we exploit the variation in whether a producer previously collaborated with... View Details

Keywords: Gender Inequality; Gender Segregation; Social Movement; Direction Of Innovation; Creative Industries; Gender; Equality and Inequality; Social Issues; Creativity; Film Entertainment

March 1999
Case

Eastman Kodak Company

By: Robert J. Dolan

Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details

Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry

March 2016 (Revised May 2016)
Case

UFO Moviez—Gentle Disruption

By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi

UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution... View Details

Keywords: Film Entertainment; Information Technology; Distribution; Disruption; Growth and Development Strategy; Technology Industry; Technology Industry; India

08 Feb 2022
Cold Call Podcast

What’s Next for Nigerian Production Studio EbonyLife Media?

Keywords: Re: Andy Wu; Media & Broadcasting

July 2006
Background Note

Out of Frame: The Coming Digital Disruption of Hollywood

By: Stephen P. Bradley, Brian DeLacey and Reed Martin

The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details

Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States

June 1992
Case

Arundel Partners: The Sequel Project

By: Timothy A. Luehrman and William A. Teichner

A group of investors is considering buying the sequel rights for a portfolio of feature films. They need to determine how much to offer to pay and how to structure a contract with one or more major U.S. film studios. The case contains cash flow estimates for all major... View Details

Keywords: Rights; Debt Securities; Contracts; Cash Flow; Valuation; Capital Budgeting; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

February 2002 (Revised October 2005)
Case

BMWFilms

By: Youngme E. Moon and Kerry Herman

Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details

Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America

June 2013
Case

Comprosa

By: Jim Sharpe and Jose Luis Barbero

A Spanish manufacturer of packaging films has successfully returned to break even and is considering options to attain sustainable profitability. View Details

Keywords: Turnaround; Turnarounds; Distressed Debt; Private Equity; Cash Flow Analysis; Supplier Relationship; Supply Chain Management; Unions; Global Competitiveness; Leadership And Managing People; Sales Force Management; Sales Compensation; Insolvency and Bankruptcy; Global Strategy; Salesforce Management; Cash Flow; Chemical Industry; Chemical Industry; Spain

August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (C): Repeat Performance?

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

Three of Disney's animated films that followed "The Lion King"—"Pocahontas," "Toy Story," and "The Hunchback of Notre Dame"—were significantly less successful at the box office and in retail sales. Meanwhile, Disney was focusing on developing live-action blockbusters. View Details

Keywords: Organizational Structure; Animation Entertainment; Success; Failure; Film Entertainment; Entertainment and Recreation Industry

July 2015 (Revised April 2016)
Case

Lomography: Analog in a Digital World

By: John T. Gourville, Karol Misztal and Emer Moloney

In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal following of artistic photographers. Now it must decide whether to stick to its traditional offerings, to expand into artistic lenses... View Details

Keywords: Positioning; Product Lines; Product Line Management; Mission and Purpose; Organizational Change and Adaptation; Technological Innovation; Brands and Branding; Fine Arts Industry; Fine Arts Industry; Fine Arts Industry

September 1996 (Revised March 1999)
Case

EMDICO (A)

By: John A. Quelch

The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Manufacturing Industry; Saudi Arabia

September 1999 (Revised August 2000)
Case

Roadside Attractions LLC

By: Joseph B. Lassiter III, John T. Gourville and Nicole Tempest

Eric d'Arbeloff, producer of independent films, must decide between two offers for distribution of his new movie, "Trick." The case tracks the assembly of resources and the effects of technological change in the film business. View Details

Keywords: Disruptive Innovation; Decision Choices and Conditions; Distribution; Technological Innovation; Change Management; Entrepreneurship; Film Entertainment; Entertainment and Recreation Industry

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February 2001
Case

ALWAYSi

By: Paul A. Gompers and Sergio Rattner

Anthony Soohoo, COO at ALWAYSi, an independent film distributor, is preparing projections for the company. Soohoo must decide which revenue streams the company should pursue. The firm is faced with a variety of attractive opportunities. View Details

Keywords: Forecasting and Prediction; Business Strategy; Revenue; Film Entertainment; Strategic Planning; Business Startups; Entertainment and Recreation Industry

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