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  • All HBS Web  (196)
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    • News  (51)
    • Research  (103)
    • Multimedia  (3)
  • Faculty Publications  (47)
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  • July 2024 (Revised January 2025)
  • Case

Dynamic Pricing at Wendy's: Where's the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter
In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details
Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry
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Ofek, Elie, Alicia Dadlani, and Martha Hostetter. "Dynamic Pricing at Wendy's: Where's the Beef?" Harvard Business School Case 525-010, July 2024. (Revised January 2025.)
  • 25 Jun 2024
  • Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

Tamayo’s recent working paper, Rapport in Organizations: Evidence from Fast Food. Tamayo cowrote the paper with Achyuta Adhvaryu of the University of California, San Diego, as well as Parker Howell and Anant Nyshadham of the University of... View Details
Keywords: by Kara Baskin; Food & Beverage
  • 31 Oct 2023
  • HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

expensing meals, however, one of your coworkers grabs fast food while working through lunches and dinners, but later buys a gift card at a grocery store to make up the difference. He argues the client has... View Details
Keywords: by Michael Blanding; Consulting
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

from here to there as fast as possible. Disney does the job of providing warm, safe, fantasy vacations for families. OnStar provides peace of mind. Procter & Gamble's product success rate rose dramatically when the company started... View Details
Keywords: by Carmen Nobel; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage
  • 02 Apr 2024
  • Research & Ideas

Employees Out Sick? Inside One Company's Creative Approach to Staying Productive

easily move people around to cover a wider range of absent colleagues. This is just one way rapport in the workplace seems to be critical in enabling productivity. This project is between fellow managers, but in the fast View Details
Keywords: by Michael Blanding; Fashion
  • 11 Apr 2024
  • In Practice

Why Progress on Immigration Might Soften Labor Pains

lack of talent and saying, “Gosh, we need to find more workers.” The unemployment rate is still less for computer programmers than it is for workers who take jobs in fast food restaurants, but both... View Details
Keywords: by Rachel Layne
  • 04 Oct 2011
  • Working Paper Summaries

Reviews, Reputation, and Revenue: The Case of Yelp.com

Keywords: by Michael Luca; Food & Beverage
  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

restaurant company in mainland China. The case describes how Yum! China succeeded and expanded by staying local on many levels. It keeps close ties to the Chinese government, hires local management, sources food from within the country,... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • 26 Jun 2020
  • Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

delivers food to victims CEO Takeshi Niinami of Lawson, a chain of convenience stores, watched out his Tokyo office window as skyscrapers swayed. Just minutes before the tsunami reached the Tohoku shore, he sent an order to employees:... View Details
Keywords: by Dina Gerdeman
  • 22 Aug 2005
  • Research & Ideas

Restoring a Global Economy, 1950–1980

quasi-capitalist economy—were isolated from the world economy. On the other hand, new types of firms expanded abroad. These included management consultants, which transferred knowledge across borders, and fast View Details
Keywords: by Geoffrey Jones
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

of extreme lovers or haters of their products. A project developing new menu items for a fast food restaurant chain in Malaysia, for example, used websites that were critical of the View Details
Keywords: by Michael Blanding
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

purse. Tickets, money, and IDs were all gone. A Disney employee gave me food vouchers for the family, park tickets for the following days, and helped with any inconveniences that we faced. While we enjoyed the rest of the day in the park,... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 15 Mar 2017
  • Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
Keywords: by Carmen Nobel; Green Technology
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

capturing an audience of 56 million viewers. A 60 second spot cost $85,000. Advertisers were hooked from the start. Fast forward to 2019 and the Super Bowl is still one of the most watched events at major network television, but now,... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 20 Mar 2000
  • Research & Ideas

Incubators: The New Venture Capitalists?

staffing, services, physical space, strategic guidance and more — are popping up in the private sector almost as fast as the dot.com companies they hope to hatch. They're pulling in veteran entrepreneurs and established Internet players... View Details
Keywords: by Kenneth Liss
  • 18 Nov 2009
  • HBS Case

Customer Feedback Not on elBulli’s Menu

"fixing" elBulli turns it into just another restaurant, says Norton: "The things that make it inefficient are part of what makes it so valuable to people." Adrià's other business ventures include publishing elBulli-related catalogs, consulting to... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 14 Sep 2015
  • Research & Ideas

Rewriting the Rules of Service Competition

well. As a result, these organizations staff very carefully, hiring for attitude and then training for skills, whether the business is fast food or cutting-edge medical organizations such as the Mayo Clinic.... View Details
Keywords: by James Heskett, W. Earl Sasser & Leonard A. Schlesinger; Retail
  • 06 Sep 2004
  • What Do You Think?

How Do We Prepare for a World Without Cheap Oil?

when he says that "An end to cheap oil would very well mean an end to cheap food worldwide. And with 6.5 billion people to feed, I am reminded of a somewhat frightening quote that I'll likely garble: "Throughout history, when... View Details
Keywords: by James Heskett
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

economics and pop culture, particularly since the recent publication of popular books such as Richard Thaler and Cass Sunstein's Nudge, Dan Ariely's Predictably Irrational, and Daniel Kahneman's Thinking, Fast and Slow. Even so,... View Details
Keywords: by Michael Blanding; Food & Beverage; Food & Beverage
  • 11 Nov 2014
  • First Look

First Look: November 11

  Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that increased contact between... View Details
Keywords: Sean Silverthorne
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