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Publications

Publications

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  • All HBS Web  (531)
    • People  (2)
    • News  (99)
    • Research  (378)
    • Multimedia  (2)
  • Faculty Publications  (256)

Show Results For

  • All HBS Web  (531)
    • People  (2)
    • News  (99)
    • Research  (378)
    • Multimedia  (2)
  • Faculty Publications  (256)
← Page 3 of 531 Results →
  • 1999
  • Chapter

Managing Inventory for Fashion Products

By: A. Raman
Keywords: Logistics; Fashion Industry
Citation
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Raman, A. "Managing Inventory for Fashion Products." In Quantitative Models for Supply Chain Management, edited by S. Tayur, R. Gaheshan, and M. Magazine. Kluwer Academic Publishers, 1999.
  • October 2023 (Revised April 2024)
  • Case

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details
Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe
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Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
  • 21 Nov 2015
  • HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

Many people equate luxury with excess and folly. Stella McCartney is not one of those people. A lifelong vegetarian and prominent player in the green fashion movement, the designer has shown that luxury and sustainability need not be... View Details
Keywords: by Brian Kenny; Fashion
  • June 2022
  • Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Europe
Citation
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Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
  • June 2013 (Revised March 2014)
  • Case

Inditex: 2000

By: John R. Wells and Galen Danskin
In 2000, Inditex was one of the largest specialty apparel retailers in the world, with $2.4 billion in sales from 1,080 stores across 33 countries. Zara, Inditex's main brand, produced popular designer items at a fraction of design-house prices and could push an item... View Details
Keywords: Fashion; Fashion Industry; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry
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Wells, John R., and Galen Danskin. "Inditex: 2000." Harvard Business School Case 713-538, June 2013. (Revised March 2014.)
  • 2007
  • Working Paper

Fashioning an Industry: The Emergence and Evolution of an Established Industry in a New Geographic Region

By: Mukti Khaire
Citation
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Khaire, Mukti. "Fashioning an Industry: The Emergence and Evolution of an Established Industry in a New Geographic Region." Harvard Business School Working Paper, No. 07-047, January 2007.
  • 19 Oct 2021
  • News

A Look into the Ethical Concerns Surrounding the Creation and Consumption of Fast Fashion

  • July 2012 (Revised July 2014)
  • Case

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis and Laura Velez Villa
In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details
Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Marquis, Christopher, and Laura Velez Villa. "Warby Parker: Vision of a 'Good' Fashion Brand." Harvard Business School Case 413-051, July 2012. (Revised July 2014.)
  • Research Summary

Pioneer- Entrepreneurship and Industry Emergence

This set of projects studies entrepreneurship in a creative industry-i.e. high-end fashion in India-with the main aim of understanding industry emergence and the role of pioneer-entrepreneurs.

Fashioning an Industry: How Entrepreneurs and Others... View Details

  • 01 Jan 2009
  • Conference Presentation

Defining Fashion: The Role of the Media in Constructing the Meaning of the Fashion Industry in India

By: Mukti Khaire
Keywords: Media; Fashion Industry; India
Citation
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Khaire, Mukti. "Defining Fashion: The Role of the Media in Constructing the Meaning of the Fashion Industry in India." Paper presented at the Business History Conference Annual Meeting, January 01, 2009.
  • June 2024
  • Teaching Note

Tommy Hilfiger Adaptive: Fashion for All

By: Elizabeth A. Keenan and Max Hancock
Keywords: Social Marketing; Fashion Industry; United States
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Keenan, Elizabeth A., and Max Hancock. "Tommy Hilfiger Adaptive: Fashion for All." Harvard Business School Teaching Note 524-085, June 2024.
  • November 2009 (Revised January 2010)
  • Case

Zara: Managing Stores for Fast Fashion

By: Zeynep Ton, Elena Corsi and Vincent Marie Dessain
Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store... View Details
Keywords: Compensation and Benefits; Employees; Managerial Roles; Service Operations; Business Processes; Organizational Change and Adaptation; Performance Efficiency; Performance Productivity; Retail Industry
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Ton, Zeynep, Elena Corsi, and Vincent Marie Dessain. "Zara: Managing Stores for Fast Fashion." Harvard Business School Case 610-042, November 2009. (Revised January 2010.)
  • 08 Jul 2002
  • Research & Ideas

How to Fashion Your New E-Business Model

Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the consumer... View Details
Keywords: by Lynda M. Applegate
  • 11 Jun 2018
  • Blog Post

Reimagining Fashion For The Good Of All

business school is the perfect one. Hence, my goal for the summer internship was to get out of my comfort zone and test the following hypothesis: Can I thrive in an unstructured, fairly chaotic environment? Is fashion the View Details
Keywords: Consumer Products / Retail
  • February 2017 (Revised November 2017)
  • Case

1436: The First Pure Chinese Luxury Fashion Brand?

By: Anat Keinan, Sandrine Crener and Hannah H. Chang
The case traces the birth of 1436, a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The... View Details
Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; Global Strategy; Fashion Industry; China
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Keinan, Anat, Sandrine Crener, and Hannah H. Chang. "1436: The First Pure Chinese Luxury Fashion Brand?" Harvard Business School Case 517-100, February 2017. (Revised November 2017.)
  • December 2010 (Revised March 2011)
  • Background Note

Strategic Marketing in Creative Industries

By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details
Keywords: Marketing Strategy
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Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
  • November 2013
  • Case

Ministry of Supply: Will Professionals Demand Its Performance?

By: Mukti Khaire and Hannah Catzen
Ministry of Supply is an entrepreneurial venture in the apparel sector. The firm focuses on a specific segment—'performance professional wear'—within the sector, specializing in clothes that use fabrics with high-tech performance features (such as moisture-wicking,... View Details
Keywords: Fashion And Creative Industries; Entrepreneurship; Fashion Industry
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Khaire, Mukti, and Hannah Catzen. "Ministry of Supply: Will Professionals Demand Its Performance?" Harvard Business School Case 814-042, November 2013.
  • November 2011 (Revised June 2014)
  • Supplement

Coco Chanel: Creating Fashion for the Modern Woman (C)

By: Mukti Khaire and Kerry Herman
Keywords: Brands and Branding; Fashion Industry
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Khaire, Mukti, and Kerry Herman. "Coco Chanel: Creating Fashion for the Modern Woman (C)." Harvard Business School Supplement 812-038, November 2011. (Revised June 2014.)
  • November 2012 (Revised January 2014)
  • Case

The LEGO Group: Envisioning Risks in Asia (A)

By: Anette Mikes and Dominique Hamel
On January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative and the risks... View Details
Keywords: LEGO; Toy Industry; Fashion And Creative Industries; Organizational Structure; Risk Management; Supply Chain Management; Organizational Design; Entertainment and Recreation Industry; Denmark; Asia
Citation
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Mikes, Anette, and Dominique Hamel. "The LEGO Group: Envisioning Risks in Asia (A)." Harvard Business School Case 113-054, November 2012. (Revised January 2014.)
  • 21 Mar 2016
  • Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what has folks in the media and... View Details
Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education
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