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Show Results For

  • All HBS Web  (848)
    • People  (4)
    • News  (215)
    • Research  (488)
    • Multimedia  (14)
  • Faculty Publications  (300)
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  • Research Summary

Re-Producing Exclusivity: A History of the Transatlantic Fashion Industry, 1929-1960

The history of fashion has been increasingly explored over the last decade, but two important and intertwined features of the topic are still underdeveloped: business and its international aspect. These dimensions are crucial. Fashion is first and foremost an industry... View Details
  • June 2024
  • Teaching Note

Tommy Hilfiger Adaptive: Fashion for All

By: Elizabeth A. Keenan and Max Hancock
Keywords: Social Marketing; Fashion Industry; United States
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Keenan, Elizabeth A., and Max Hancock. "Tommy Hilfiger Adaptive: Fashion for All." Harvard Business School Teaching Note 524-085, June 2024.
  • 08 Jul 2002
  • Research & Ideas

How to Fashion Your New E-Business Model

Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the consumer... View Details
Keywords: by Lynda M. Applegate
  • July 2012 (Revised July 2014)
  • Case

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis and Laura Velez Villa
In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details
Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Health Industry; United States
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Marquis, Christopher, and Laura Velez Villa. "Warby Parker: Vision of a 'Good' Fashion Brand." Harvard Business School Case 413-051, July 2012. (Revised July 2014.)
  • June 2021
  • Supplement

Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira
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Ferreira, Kris. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Spreadsheet Supplement 621-712, June 2021.
  • February 2017 (Revised November 2017)
  • Case

1436: The First Pure Chinese Luxury Fashion Brand?

By: Anat Keinan, Sandrine Crener and Hannah H. Chang
The case traces the birth of 1436, a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The... View Details
Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; Global Strategy; Fashion Industry; China
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Keinan, Anat, Sandrine Crener, and Hannah H. Chang. "1436: The First Pure Chinese Luxury Fashion Brand?" Harvard Business School Case 517-100, February 2017. (Revised November 2017.)
  • Summer 2011
  • Article

Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts

By: Mukti Khaire
Identity is an important resource for firms, since it is a critical precursor of an important strategic resource-legitimacy. However, identities of new firms in new industries are typically inchoate, since they cannot be classified within pre-existing cognitive... View Details
Keywords: History; Decision Making; Identity; Entrepreneurship; Outcome or Result; Fashion Industry; France; Italy; United Kingdom; India
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Khaire, Mukti. "Context, Agency, and Identity: The Indian Fashion Industry and Traditional Indian Crafts." Business History Review 85, no. 2 (Summer 2011).
  • November 2018
  • Teaching Plan

Coco Chanel: From Fashion Icon to Nazi Agent

By: Geoffrey Jones and Emily Grandjean
Teaching Note for HBS No. 318-139. View Details
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Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Teaching Plan 319-060, November 2018.
  • November 2009 (Revised January 2010)
  • Case

Zara: Managing Stores for Fast Fashion

By: Zeynep Ton, Elena Corsi and Vincent Marie Dessain
Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store... View Details
Keywords: Compensation and Benefits; Employees; Managerial Roles; Service Operations; Business Processes; Organizational Change and Adaptation; Performance Efficiency; Performance Productivity; Retail Industry
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Ton, Zeynep, Elena Corsi, and Vincent Marie Dessain. "Zara: Managing Stores for Fast Fashion." Harvard Business School Case 610-042, November 2009. (Revised January 2010.)
  • June 2015
  • Teaching Note

Warby Parker: Vision of a 'Good' Fashion Brand

By: Christopher Marquis
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Marquis, Christopher. "Warby Parker: Vision of a 'Good' Fashion Brand." Harvard Business School Teaching Note 415-083, June 2015.
  • July 2021 (Revised March 2022)
  • Teaching Note

Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira
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Ferreira, Kris. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Teaching Note 622-006, July 2021. (Revised March 2022.)
  • September 2014 (Revised October 2014)
  • Teaching Note

Moda Operandi: A New Style of Fashion Retail

By: Mukti Khaire
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Khaire, Mukti. "Moda Operandi: A New Style of Fashion Retail." Harvard Business School Teaching Note 815-011, September 2014. (Revised October 2014.)
  • January 2025 (Revised February 2025)
  • Teaching Note

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Margaret Underwood and Gamze Yucaoglu
Teaching Note for HBS Case No. 622-070. View Details
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Moreno, Antonio, Leela Nageswaran, Margaret Underwood, and Gamze Yucaoglu. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Teaching Note 625-084, January 2025. (Revised February 2025.)
  • 25 Jan 2022
  • Interview

How Footwear Startup Allbirds Is Decarbonizing Fashion

By: Michael W. Toffel
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Toffel, Michael W. "How Footwear Startup Allbirds Is Decarbonizing Fashion." Cold Call (podcast), Harvard Business Review Group, January 25, 2022.
  • summer 2001
  • Article

Optimizing Inventory Replenishment of Retail Fashion Products

By: Ananth Raman, Marshall Fisher and Kumar Rajaram
Keywords: Assets; Product
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Raman, Ananth, Marshall Fisher, and Kumar Rajaram. "Optimizing Inventory Replenishment of Retail Fashion Products." Manufacturing & Service Operations Management 3, no. 3 (summer 2001): 230–241.
  • November 2024
  • Supplement

Allbirds: Decarbonizing Fashion (A) and (B) Video Supplement

By: Michael W. Toffel, Kenneth P. Pucker and Stacy Straaberg
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Toffel, Michael W., Kenneth P. Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (A) and (B) Video Supplement." Harvard Business School Multimedia/Video Supplement 625-702, November 2024.
  • November 2011 (Revised June 2014)
  • Supplement

Coco Chanel: Creating Fashion for the Modern Woman (C)

By: Mukti Khaire and Kerry Herman
Keywords: Brands and Branding; Fashion Industry
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Khaire, Mukti, and Kerry Herman. "Coco Chanel: Creating Fashion for the Modern Woman (C)." Harvard Business School Supplement 812-038, November 2011. (Revised June 2014.)
  • September 2012
  • Supplement

United Capital Partners (B)

By: Paul A. Gompers, J. Daniel Kim and Vladimir Mukharlyamov
This case continues the discussion started in the (A) case about a proposed growth equity investor in a Russian fashion retail chain. View Details
Keywords: Fashion; Growth Equity; Private Equity; Fashion Industry; Fashion Industry; Fashion Industry; Russia
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Gompers, Paul A., J. Daniel Kim, and Vladimir Mukharlyamov. "United Capital Partners (B)." Harvard Business School Supplement 213-045, September 2012.
  • June 2024 (Revised October 2024)
  • Teaching Note

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery
Teaching Note for HBS Case No. 524-003. View Details
Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Positioning; Fashion Industry
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Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Teaching Note 524-079, June 2024. (Revised October 2024.)
  • February 2006
  • Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Fashion Industry; Fashion Industry
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Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006.
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