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- April 1999
- Teaching Note
Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on managing experimentation in the development of products and services. The module has been taught in the second-year elective MBA course Managing Product Development. The purpose of the module is to help... View Details
- September 1991 (Revised August 1994)
- Background Note
Note on Pharmaceutical Industry Regulation
Traces the evolution of U.S. regulatory policy towards the pharmaceutical industry over the course of the twentieth century. A major theme is the steady shift away from a policy of 'let the buyer beware' to the creation of a complex and time-consuming review process,... View Details
- December 1988
- Article
Laboratory Experimentation in Economics: A Methodological Overview
By: A. E. Roth
- 1987
- Book
Laboratory Experimentation in Economics: Six Points of View
By: A. E. Roth
Keywords: Economics
- Forthcoming
- Article
Consumer Choice and Corporate Bankruptcy
By: Samuel Antill and Megan Hunter
We estimate the indirect costs of corporate bankruptcy associated with lost customers. In incentivized experiments, randomly informing consumers about a firm’s Chapter 11 reorganization lowers their willingness to pay for the firm’s products by 17%-28%. Consumers worry... View Details
- Research Summary
Selective Attention and Learning
What do we notice, and how does this affect what we learn? Standard economic models of learning ignore memory by assuming that we remember everything. But there is growing recognition that memory is imperfect. Further, memory imperfections do not stem from limited... View Details