Exceeding Consumer Expectations - Publications - Faculty & Research

01 Dec 2019
News

Making Eco Easy

microplastics per liter. “All the plastic our society is consuming is ending up in our oceans and waterways, where it is breaking down into tiny pieces and appearing in the water we drink, the food we eat, and the formula I was making for... View Details

Keywords: Jennifer Gillespie

01 Mar 2015
News

Ask the Expert: Inside the Fed

(MBA 1981) I wouldn’t say there’s a big focus on “media speculation” per se, but Fed officials have to be attuned to market sentiment, and they consume a great deal of information. Fed policies work through financial markets. Sometimes it... View Details

Keywords: Executive, Legislative, and Other General Government Support; Government; Monetary Authorities-Central Bank; Finance

01 Jun 2004
News

Luxe Redux

challenge consumer expectations from Godiva and to reinforce Godiva as a brand that delivers newness and discovery.” The fact that it costs around $100 a pound and is only available from November through... View Details

Keywords: Julia Hanna; luxury; Retail Trade

01 Dec 1996
News

Starting Up and Starting Over

World War II saw a massive invasion of America's own shores, with wave upon wave of returning veterans - along with their civilian countrymen - eagerly anticipating the fruits of peace and the comforts of "the good life," including View Details

01 Oct 2000
News

Linda B. Kanner: All in the Family

pleased with her dual role as a parent and a key player in getting this particular dot-com off to a running start. "I can't imagine a better place to understand the dynamics of the Internet," she says. "We've built a fairly complex site that's a combination of View Details

Keywords: Julia Hanna

01 Mar 2014
News

Cutting Edge

Steve Silk (MBA 1978), shown here with his Smith Brothers actors, is a master at fashioning turnarounds. SILK & HIS BROS: "Iconic brands like Smith Brothers get instantaneous consumer and media respect." Photos courtesy of Smith Brothers... View Details

Keywords: Manufacturing; Food and Beverage Stores; Retail Trade

01 Dec 2016
News

Case Study: Sweat the Technique

including NFL and NHL teams. Use cases also include military and elder care markets. All told, Unger estimates peak revenues to reach about $375 million. Nix is still in the midst of product development, but it expects to set the market... View Details

Keywords: Dan Morrell

01 Jun 2017
News

Streamlining the Supermarket

full-time employees, slashing labor costs by 90 percent. Those two innovations are expected to add up to a net profit margin of three times that of the overall industry. “And that is really powerful,” Pedró says. “You can actually give... View Details

Keywords: Francis Storrs

28 Feb 2014
News

The First Five Years: Omowale Casselle (MBA 2009)

the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details

Keywords: General Merchandise Stores; Retail Trade

25 Feb 2020
News

Alumni and Faculty Books for March 2020

the more general reader interested in national parks. The Health Care Consumer’s Manifesto: How to Get the Most for Your Money by Deborah Dove Gordon (MBA 1999) Praeger Health care consumer policy expert Deborah Gordon offers a guided... View Details

01 Sep 2006
News

Charting the Year Ahead

Cooper This past summer saw another successful HBS Global Leadership Forum, this time in Washington, D.C. Attendance exceeded 640 alumni and guests, many of whom had not been to a previous GLF. On behalf of the Alumni Board, who turned... View Details

Keywords: Peter Cooper; Business Schools & Computer & Management Training; Educational Services

01 Feb 1998
News

Running Up the Score

Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) As in any business, the sports industry's mounting costs are eventually passed on to the consumer - at the stadium, via... View Details

Keywords: Garry Emmons

01 Dec 2019
News

Capitalizing the Corner Shop

sure signs of stability, and Lidya’s in-house, Portugal-based engineering team developed an algorithm that can quickly assess more than 100 data points. “We don’t do consumer loans. We’re not the best for long-term asset financing. We’re... View Details

Keywords: Dan Morrell

25 Feb 2020
News

Beyond the Plastisphere

consumer behavior and replacing petroleum-based plastics altogether. At S’well, Kauss estimates that each bottle she sells can replace at least 167 single-use plastic ones per year—enough to put her Million Bottle Project, which aims to... View Details

Keywords: Alexander Gelfand; Plastics and Rubber Products Manufacturing; Manufacturing

01 Dec 2013
News

14 for '14

consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and... View Details

Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade

06 Dec 2021
News

Action Plan: Whole Sale

values: “Gen Z consumers expect the brands they support to take a stand, especially on social justice issues.” Build a more inclusive team. The Gen Z audience expects... View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty

01 Jun 2016
News

Case Study: On the Table

for the challenge of educating and acquiring customers new to making large online purchases. But what the company didn’t expect was the absence of the infrastructure necessary to support e-commerce. Very quickly, Cahuzac realized that the... View Details

01 Dec 2015
News

Faculty Q&A: The Price Is Right

What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details