Evolution - Publications - Faculty & Research - Harvard Business School

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March 2005 (Revised August 2019)
Case

Cisco Systems: Managing the Go-to-Market Evolution

By: V. Kasturi Rangan

With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new... View Details

Keywords: Change Management; Design; Business Cycles; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Market Entry and Exit; Business Strategy

May 2006
Teaching Note

Cisco Systems: Managing the Go-to-Market Evolution (TN)

By: V. Kasturi Rangan

Keywords: Markets; Information Technology Industry

April 1997
Article

Patterns in the Evolution of Product Competition

By: Clayton M. Christensen

Keywords: Competition

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July 1983
Case

Norton Co.: The Evolution of Strategic Management

By: Francis Aguilar

Keywords: Strategy; Management

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October 2002 (Revised December 2003)
Case

Collabrys, Inc. (A)-The Evolution of a Startup

By: Dorothy A. Leonard and Brian DeLacey

The CEO of a two-year-old start-up must now decide whether to become a technology provider or a service agency. In a time of enormous uncertainty about the viability of various business models for Internet-delivered services and products, Collabrys has survived the... View Details

Keywords: Risk and Uncertainty; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Technological Innovation; Cost vs Benefits; Partners and Partnerships; Business Growth and Maturation; Business Startups; Corporate Finance; United States

February 2001
Background Note

National Innovation Systems and Comparative Industry Evolution

Discusses U.S. and Japanese innovation systems. Illustrates these with comparative studies of computer and pharmaceutical industries. Probes effects of labor, capital, and customer market institutions on these sectors in the United States and Japan. View Details

Keywords: Industry Growth; Innovation and Invention; Computer Industry; Pharmaceutical Industry; Japan; United States

Article

Evolution and the Growth Process: Natural Selection of Entrepreneurial Traits

By: Stelios Michalopoulos and Oded Galor

This research suggests that a Darwinian evolution of entrepreneurial spirit played a significant role in the process of economic development and the dynamics of inequality within and across societies. The study argues that entrepreneurial spirit evolved... View Details

Keywords: Equality and Inequality; Development Economics; Entrepreneurship; Transformation

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Research Summary

Evolution of the Global Beauty Industry

By: Geoffrey G. Jones

This research examines the global beauty industry, which includes cosmetics, deodorants, fragrances, hair care, oral hygiene and skin care. Today global sales of cosmetics and toiletries are in excess of U.S. $380 billion. This research examines the growth of this... View Details

June 2018
Teaching Note

Macy's: Evolution in the Sunshine State

By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull

Teaching Note for HBS No. 416-018. View Details

September 2003 (Revised February 2004)
Case

Alessi: Evolution of an Italian Design Factory (B)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman

Since the 1970s, world-renowned architect and designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where... View Details

Keywords: Design; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Goals and Objectives; Consumer Products Industry; Italy

February 1986 (Revised March 1990)
Supplement

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (D)

By: David A. Garvin

Summarizes Copeland's focused factory approach, and updates the company's efforts at the Sidney, Hartselle, Shelby, and Richville plants. Concludes with a brief discussion of future prospects for Copeland's manufacturing strategy. View Details

Keywords: Strategy; Production; Factories, Labs, and Plants; Manufacturing Industry; Ohio

11 Aug 2003 - 16 Aug 2003
Conference Presentation

Evolution of Operations Strategy in Practice and Teaching

By: Steven C. Wheelwright

Keywords: Operations; Strategy; Practice; Teaching

August 2013 (Revised November 2013)
Case

Ford vs. GM: The Evolution of Mass Production (A)

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan

Research Summary

The Evolution of Corporate Structure, Internal Governance, and Leadership

My research documents the evolution of the internal governance of senior management in large US firms over a 20-year period and explores, via multiple methods, the causes and consequences of these changes. My findings suggest that... View Details

2021
Chapter

Perspectives on the Evolution of Corporate Governance

By: Lynn S. Paine

January 2016 (Revised August 2019)
Case

From Preparatory Academy to National Flagship: The Evolution of Tsinghua University

By: William C. Kirby and Joycelyn W. Eby

Tsinghua University is one of the most prominent universities in China, and, increasingly, in the world. Its evolution to this position reflects the major developments in Chinese history—outward looking internationalism in the 1920s and 1930s, creative survival in the... View Details

Keywords: University Administration; University Curriculum; University Faculty; World-class Universities; Higher Education; History; Governance; Education Industry; China; Beijing

17 Dec 2012
Working Paper Summaries

An Outside-Inside Evolution in Gender and Professional Work

Keywords: by Lakshmi Ramarajan, Kathleen McGinn & Deborah Kolb

June 2020 (Revised July 2023)
Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza

In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details

Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States

29 Oct 1993
Lecture

Evolution of the Main Bank System in Japan

By: W. Carl Kester

Keywords: Banks and Banking; Banking Industry; Japan

May 2008
Supplement

Dove: Evolution of a Brand - Advertising Supplement

By: John A. Deighton

Keywords: Advertising; Brands and Branding; Beauty and Cosmetics Industry

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