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08 Jun 2010
First Look

First Look: June 8

case:http://cb.hbsp.harvard.edu/cb/product/410110-PDF-ENG Purchase this supplement (B):http://cb.hbsp.harvard.edu/cb/product/410111-PDF-ENG Mirae Asset: Korea's Mutual Fund Pioneer Mukti Khaire, Michael Shih-Ta Chen, and G.A. DonovanHarvard Business School Case 810-123... View Details

Keywords: Martha Lagace

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

over 80 of her lipsticks to the luncheon as table gifts. Unlike most lipsticks at the time, these were housed in metal cases. Lunch guests noticed the unusual packaging and the lipstick's color and texture. As the event broke up, Fiske recalled, "there formed a... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

consulting couch to the launch pad, denial is ubiquitous. You find it in individuals, in teams, in companies, in industries. Indeed, you find it in entire nations and economies. Look at the invasion of Iraq, or the dot-com bubble of the... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology