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Show Results For
- All HBS Web
(843)
- People (6)
- News (168)
- Research (526)
- Events (1)
- Multimedia (4)
- Faculty Publications (356)
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- 25 Aug 2014
- News
Jonathan M. Nelson, MBA 1983
colleagues to invest in a regional cellular company. “I knew it was a good investment, but I had no idea mobile would reach 100 percent market penetration,” he says. Interested in building media companies with like-minded partners, Nelson... View Details
Keywords: Susan Young
- 01 Mar 2018
- News
Every Trick in the Book
store hosted 75 events with authors last year, most during the busy summer season. Even with big names such as novelist Colson Whitehead and foreign policy expert Richard Haass, the events are rarely moneymakers, Brody says—the small space can only hold 100 people—but... View Details
Keywords: April White
- 01 Jun 2003
- News
Portraits from the Class of 2003
at two marketing case competitions Starting Up: Lean Forward Media, interactive entertainment for kids Long-Term Goal: CEO of a global media company Return to Portraits story or visit his alumni page. View Details
Keywords: Arts, Entertainment
- 01 Mar 2013
- News
Can't Knock the Hustle
POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS professor Anita Elberse. The... View Details
- 01 Jun 2004
- News
Media, VC Discussed at WSA Conference
The media and entertainment business can be a bit of a roller-coaster ride — particularly in today’s climate of tight margins and consolidation. But that state of flux creates opportunity, agreed panelists at the Women’s Student... View Details
- 25 Feb 2020
- News
Gotta Dance
harnesses Goldberg’s creative talents as a Broadway performer and Horowitz’s business savvy to produce videos that entertain even as they deliver a (subtle) marketing message. A mini-musical for the dating... View Details
Keywords: Julia Hanna
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
and I just didn't see it happening. So I have been investigating market trends ever since. And in fact, there's now overwhelming evidence suggesting that despite digital technology really catching on, we see demand moving more to the... View Details
- 10 Mar 2021
- News
Elevator Pitch: Game Time
Video Embed Animation by Drue Wagner and Troubadour Image + Sound Concept: Tilt Five is an entertainment system that uses augmented reality (AR) glasses, a game board, and a wand controller to engage players in tabletop and video games in... View Details
Keywords: AI; virtual reality; gaming; technology; entrepreneurship; startups; Arts, Entertainment; Arts, Entertainment
- 01 Jun 2003
- News
Respond to a Worthy Cause
Respond and Respond II, and Sonya Brown and Michelle Dietz (both MBA ’02). After the success of the first CD, last year Devereaux asked the HBS Entertainment & Media Club for help writing a business plan. “The idea was to broaden the... View Details
- 01 Jun 2014
- News
Screen Saver
Entertainment Group and ahead of Cinemark Theatres), AMC has 345 theaters and nearly 5,000 screens across the United States, with about 20,000 employees hosting some 200 million moviegoers each year. (AMC has the largest View Details
- 01 Sep 2013
- News
Faculty Books
must serve "the new invisible hand," powerful, pervasive markets that affect almost every decision leaders make. As a result, struggle has become a central, nagging issue. Badaracco recommends addressing this "good" struggle head-on by... View Details
- 04 Sep 2013
- News
From HBO to HBS
affiliate in Hawaii couldn't pick it up," he recalls. "We shipped them tapes of the programming. "Fast-forward to today, HBO has multiple networks with over 100 million subscribers worldwide, only 40 million of whom are in the United States. Our worldwide home View Details
Keywords: Hanna, Julia; HBSO; HBS; faculty; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
- 01 Dec 2004
- News
Getting Personal
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative... View Details
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
assigned a product or service to turn into a business, and then the rest was up to them. That included raising money to start the business, creating a marketing plan, and developing some of the company’s operations, like banking, sales... View Details
- 01 Sep 2013
- News
The New Rules of E-Commerce
(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of... View Details
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known... View Details
- 01 Mar 2014
- News
Insight: Yenball
kind of successful marketing has led to some outsized returns for clubs and the cities that house them, with the Seattle Mariners reporting that the presence of longtime star Ichiro Suzuki—"the Ichiro effect"—was worth more than $55... View Details
- 01 Jun 2011
- News
Students Start-Ups Tap New HBS Fund
Muslims (Mohammed Aaser, MBA ’11): A children’s entertainment and education brand for Muslim Americans. MatchLend (Jeffrey Engler, MBA ’11, and Charles Deutsch): A tool to improve loan underwriting accuracy. ÃÂ Ovuline (Vasile Tofan, HBS... View Details
Keywords: awards
- 19 Feb 2008
- News
The Scoop Behind the Silver Screen
A bit of Hollywood came to HBS recently when Steven Samuels spoke at the invitation of the School’s Entertainment and Media Club. A former real estate developer, Samuels is an independent movie producer with a solid body of work under his... View Details
- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and View Details