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  • All HBS Web  (1,337)
    • People  (8)
    • News  (314)
    • Research  (831)
    • Events  (3)
    • Multimedia  (6)
  • Faculty Publications  (722)

Show Results For

  • All HBS Web  (1,337)
    • People  (8)
    • News  (314)
    • Research  (831)
    • Events  (3)
    • Multimedia  (6)
  • Faculty Publications  (722)
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  • 01 Jun 2014
  • News

Screen Saver

same as it was in 1977, and certainly not in the entertainment space." As CEO of AMC Theatres since March 2009, Lopez has been addressing that discrepancy with a passion and drive not usually seen in a business often considered a sleepy... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 01 Jun 2015
  • News

Screen Grab

for soccer fans, FirstRowSports. The NFL’s as-yet-unnamed foray into online streaming will test the waters with an October 25 game only available online. The cable and telecom industry has taken note, evidenced by its heavy lobbying... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 04 Sep 2013
  • News

From HBO to HBS

affiliate in Hawaii couldn't pick it up," he recalls. "We shipped them tapes of the programming. "Fast-forward to today, HBO has multiple networks with over 100 million subscribers worldwide, only 40 million of whom are in the United States. Our worldwide home View Details
Keywords: Hanna, Julia; HBSO; HBS; faculty; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 18 Nov 2014
  • News

Making the learning process fun for children

A passion for working in the entertainment industry to benefit children led Christina Hsu (MBA 2004) to the educational game company JumpStart, which develops new ways for kids to learn and have fun at the... View Details
  • 21 May 2021
  • News

See Us Unite for Change

Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 01 Mar 2013
  • News

Can't Knock the Hustle

POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS professor Anita Elberse. The... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 01 Dec 2013
  • News

14 for '14

draws the most viewers and revenue (as opposed to just drawing buzz). And everyone in the entertainment industry will keep trying to understand how to best leverage social media—or control it when fans' and... View Details
Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 02 Dec 2019
  • News

Supporting the School as a Student and Young Alumna

Serrena Iyer (MBA 2018) Working in the entertainment industry is a dream come true for Serrena Iyer, who after graduating from HBS landed at the aptly named DreamWorks Animation as senior manager of strategy... View Details
  • 01 Dec 2004
  • News

Pyramid Scheme

(MBA ’03) told the Boston Globe (September 22, 2004). DuPlessie, who studied mechanical engineering at MIT, launched TOMB after gaining experience working on projects at Disney and Universal Studios. Boston-based TOMB, the first project of the new View Details
Keywords: Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries
  • 27 May 2021
  • News

History’s Future

government hopes that the tourism industry will revitalize the region and account for 10 percent of the country’s GDP in a decade, up from just 3 percent. The work of drawing global attention to this forgotten swath of the country is part... View Details
Keywords: Arts, Entertainment; Arts, Entertainment
  • 10 Mar 2021
  • News

Elevator Pitch: Game Time

Video Embed Animation by Drue Wagner and Troubadour Image + Sound Concept: Tilt Five is an entertainment system that uses augmented reality (AR) glasses, a game board, and a wand controller to engage players in tabletop and video games in... View Details
Keywords: AI; virtual reality; gaming; technology; entrepreneurship; startups; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries
  • 02 Jun 2021
  • News

The NBA's African Expansion

The National Basketball Association recently announced the creation of NBA Africa, a new entity that will operate the Basketball Africa League (BAL), build corporate partnerships, expand content and media rights, and support local efforts to construct new basketball... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 01 Mar 2008
  • News

He’s Back

Wesleyan, he returned three punts for touchdowns and led the NCAA’s Division III in average punt-return yards his senior year), Robinson returns to his former stomping grounds at a busy time. Several big projects are in progress: a $2 billion shopping and View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 01 Sep 2013
  • News

The New Rules of E-Commerce

thing. Shoppers want value but also a stimulating experience, or "discovery shopping." Rakuten helps its vendors, many of them small-shop owners, use social media to offer unique content, such as the fashion shop that chronicles its buyers' global adventures, or the... View Details
Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade
  • 01 Dec 2011
  • News

Inside MTV’s Global Fame

Related Links Watch Bill Roedy describe his approach to taking MTV global In 1989, Bill Roedy (MBA ’79) was told to transform the American success story MTV into a global presence. Twenty years later, Roedy had built the largest View Details
Keywords: Sean Silverthorne; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 01 Sep 2013
  • News

Faculty Books

policymakers and the public on how capture can be mitigated and the public interest protected. Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment by Anita Elberse (Henry Holt) What's behind the success of View Details
Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 01 Sep 2003
  • News

Jonathan Mariner

baseball’s future is fan-friendly. Mariner is part of a Commissioner’s task force charged with studying “how the next generation wants to be entertained and informed about the game.” With fans already taking advantage of Internet feeds to... View Details
Keywords: Deborah Blagg; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 24 Apr 2014
  • News

Betting big on star power can be a winning strategy in business—not just show business

Researching the entertainment industry, Anita Elberse, the Lincoln Filene Professor of Business Administration, has found that blockbuster strategies work. Content producers who pursue these strategies make huge investments in a small... View Details
  • 01 Dec 2017
  • News

The Future of VR is Animated Bunnies

the makers of headsets; VR technology producers Samsung and HTC were early investors in the studio. And the entertainment industry is looking to virtual reality as the future of film. Baobab has raised more... View Details
Keywords: Janelle Nanos
  • 01 Dec 2016
  • News

Inside the Bestseller List with James Andrew Miller

the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known... View Details
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