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Show Results For
- All HBS Web
(4,945)
- People (26)
- News (1,430)
- Research (2,106)
- Events (9)
- Multimedia (106)
- Faculty Publications (1,437)
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- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what... View Details
- 2021
- Chapter
Social Media Companies Should Self-Regulate. Now.
By: David B. Yoffie, Michael A. Cusumano and Annabelle Gawer
Yoffie, David B., Michael A. Cusumano, and Annabelle Gawer. "Social Media Companies Should Self-Regulate. Now." In The Year in Tech 2022: The Insights You Need from Harvard Business Review. HBR Insights Series. Boston: Harvard Business Review Press, 2021.
- 27 Mar 2019
- Cold Call Podcast
Will Startup Fishbowl Become the Social Media App for Your Industry?
- Summer 2008
- Article
Simple Measures for Social Enterprise
By: Brian Trelstad
Trelstad, Brian. "Simple Measures for Social Enterprise." Innovations: Technology, Governance, Globalization 3, no. 3 (Summer 2008): 105–118.
- September 2024
- Module Note
Governance for Non-Profit Social Enterprises
By: Brian Trelstad, Gerald Chertavian and Alexis Lefort
An overview of the various roles a non-profit board of directors plays, including the board’s principal responsibilities and how those evolve as organizations grow and scale. Looks closely at the overall role in setting the mission of the organization; supervising and... View Details
Keywords: Governing and Advisory Boards; Nonprofit Organizations; Growth Management; Mission and Purpose; United States
Trelstad, Brian, Gerald Chertavian, and Alexis Lefort. "Governance for Non-Profit Social Enterprises." Harvard Business School Module Note 325-002, September 2024.
- 10 Sep 2020
- Other Presentation
Negotiation in the Era of Social Media
- Article
Attention Prediction on Social Media Brand Pages
By: Himabindu Lakkaraju and Jitendra Ajmera
Lakkaraju, Himabindu, and Jitendra Ajmera. "Attention Prediction on Social Media Brand Pages." Proceedings of the ACM Conference on Information and Knowledge Management 20th (2011).
- October 2023 (Revised March 2024)
- Case
GameStop: Social Media Finds a Cheat Code (A)
By: Joseph Pacelli and Sarah Mehta
This case covers the events leading up to the 2021 GameStop short squeeze. Using GameStop as an illustrative example, the case explores the rise in retail trading, increased financial information sharing on social media, and the gamification of investing enabled by... View Details
Keywords: Value; Stocks; Financial Markets; Social Media; Investment; Applications and Software; Financial Services Industry; United States
Pacelli, Joseph, and Sarah Mehta. "GameStop: Social Media Finds a Cheat Code (A)." Harvard Business School Case 124-005, October 2023. (Revised March 2024.)
- 06 Oct 2003
- Research & Ideas
The Growth of the Social Enterprise
Social enterprise groups are traditionally organized along one of two lines: The affiliation model favors decentralized control, while the branch model concentrates control at a central headquarters. Most... View Details
Keywords: by Carla Tishler
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS... View Details
Keywords: by Martha Lagace
- March 2018 (Revised June 2018)
- Case
Knowledge Sharing at REMA 1000 (A)
By: Tatiana Sandino and Olivia Hull
A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the workforce is engaged with the... View Details
Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Performance Improvement; Organizational Culture; Knowledge Sharing; Social Media; Retail Industry; Norway
Sandino, Tatiana, and Olivia Hull. "Knowledge Sharing at REMA 1000 (A)." Harvard Business School Case 118-007, March 2018. (Revised June 2018.)
- April 2024
- Teaching Note
Social Media Background Screening at Fama Technologies
By: Joseph Pacelli and Jillian Grennan
Teaching Note for HBS Case Nos. 123-010 and 123-086. View Details
- May 2014 (Revised August 2020)
- Teaching Note
Building a Social Media Culture at Dell
By: Rohit Deshpandé and Michael Norris
- March 2011 (Revised December 2012)
- Case
Demand Media
By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
- Article
The Effects of Media Slant on Firm Behavior
By: Vishal P. Baloria and Jonas Heese
The media can impose reputational costs on firms because of its important role as an information intermediary and its ability to negatively slant coverage. We exploit a quasi-natural experiment that holds constant the information event across firms, but varies the... View Details
Keywords: Media Slant; Reputational Capital; Strategic Corporate Decisions; Media; News; Communication Strategy; Reputation
Baloria, Vishal P., and Jonas Heese. "The Effects of Media Slant on Firm Behavior." Journal of Financial Economics 129, no. 1 (July 2018): 184–202.
- Teaching Interest
Social Innovation Field Projects
The class will serve as the central clearing house for all independent projects relating to enterprises that are creating social value, with projects ranging from nonprofits to purpose driven for-profit businesses. This course provides students an opportunity to use... View Details
- Research Summary
Governance, Accountability, and Performance for Social Enterprise
By: Dutch Leonard
This project examines the relationship between governance structures, accountability relationships, and performance outcomes for social enterprises. Most previous work in this area has examined these topics separately, or in pairs; the purpose of this project is to... View Details
- 24 Sep 2020
- Other Presentation
Enhanced Party and Interest Mapping via Social Media
By: David A. Lax, James K. Sebenius and Ben Cook
Lax, David A., James K. Sebenius, and Ben Cook. "Enhanced Party and Interest Mapping via Social Media." Part 3, New Rules for Negotiators, Lax Sebenius LLC, September 24, 2020.
- April 2021 (Revised March 2024)
- Case
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Case 721-443, April 2021. (Revised March 2024.)