Publications

June 1993 (Revised April 2004)
Teaching Note

Laurinburg Precision Engineering TN

By: William J. Bruns Jr.

Teaching Note for (9-193-098). View Details

Keywords: Engineering

October 1982
Case

Waterman Engineering Corp. (A)

By: Howard Raiffa

Keywords: Engineering

24 Aug 2018
Blog Post

Meet the MS/MBA: Engineering Sciences Class of 2020

The inaugural MS/MBA: Engineering Sciences cohort of 29 students arrived at Harvard on August 6th and they’ve already completed their first (intense!) course—System Engineering. With access to a host of entrepreneurship resources and... View Details

January–February 1994
Article

Financial Engineering at Merck

By: Timothy A. Luehrman

Keywords: Finance; Engineering; Health; Pharmaceutical Industry

16 Apr 2020
News

Experimentation is the Engine of Innovation

April 2015 (Revised October 2024)
Case

The German Export Engine

By: Gunnar Trumbull, Jonathan Schlefer and Sophus A. Reinert

In fall of 2018, Germany’s chancellor Angela Merkel had logged significant successes. Germany was the largest exporter in the world, had maintained low unemployment through the 2008 financial crisis, and was gradually reforming its welfare state to meet future pension... View Details

Keywords: Economy; Economic Growth; Success; Leadership; Problems and Challenges; Germany

April 2012 (Revised April 2013)
Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly

Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details

Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America

March 1981 (Revised April 1993)
Case

Sedalia Engine Plant (A)

By: Michael Beer

The new plant manager must deal with the problems and potentials contained in this highly participatory management style plant. View Details

Keywords: Factories, Labs, and Plants; Employee Relationship Management; Management Style; Problems and Challenges; Labor and Management Relations; Technology Industry

December 1988
Case

Scientific Engineering Co. (A)

February 1979
Case

Systems Engineering Laboratories, Inc.

By: William E. Fruhan Jr.

Choosing an equity offering or an offering of straight subordinated debt with a CCC credit rating and a 12.5% coupon. View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Corporate Finance; Computer Industry

October 1982
Case

Waterman Engineering Corp. (B)

By: Howard Raiffa

Keywords: Engineering

August 2022 (Revised February 2023)
Case

NewLab: Scaling an Innovation Engine

By: Tarun Khanna and George Gonzalez

Silicon Valley-veteran Shaun Stewart is the CEO of NewLab, a dynamic technology hub headquartered in the storied Brooklyn Navy Yard. Founded in 2016, NewLab fostered a community of entrepreneurs, corporate and government partners, and investors, all seeking to apply... View Details

Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn

September 1991 (Revised January 1992)
Case

Allegheny Ludlum: Research and Engineering Resource Allocation

By: Dorothy Leonard-Barton and Geoffrey K. Gill

Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the... View Details

Keywords: Engineering; Resource Allocation; Information Technology; Policy; Leadership; Decisions; Competency and Skills; Projects; Joint Ventures; Strategy; Electronics Industry; Technology Industry