Emotional Resonance - Publications - Faculty & Research

08 May 2019
News

Lessons from the Ashes

resonated and for weeks and months after people would say, well thank you that your story really helped me. And there's something about talking about adversity, about failure—and this is a pretty spectacular failure on an enormous scale.... View Details

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms By: Raffaelli, Ryan, Mary Ann Glynn, and Michael Tushman Abstract—Why do incumbent firms frequently reject non-incremental innovations?... View Details

Keywords: Dina Gerdeman

18 Feb 2021
Blog Post

SIPs in 2021

to turn around Uber’s toxic culture in 2017. Gino thought Saint John’s powerful presence and resonant messages, on the value of courageous authenticity and the urgency of living life fiercely, aligned with themes in Gino’s 2018 book,... View Details

22 May 2020
Blog Post

Reflections on Service - Armed Forces Alumni Association Student Profiles

impact, or service. I believe this drive to find something that resonates in a similar way as my military service is leading me towards a career in global humanitarian/crisis response operations. As my second calling becomes clearer, I am... View Details

Web

Print View - Course Catalog

author resonant stories that spark conversations that capture attention, generate engagement, and provide culturally-relevant meaning to consumers. Learnings will focus on how brands and the stories that define them can be crafted,... View Details

Publications