Publications
Publications
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- All HBS Web
(293)
- Faculty Publications (83)
- Article
Consistent Belief in a Good True Self in Misanthropes and Three Interdependent Cultures
By: Julian De Freitas, Hagop Sarkissian, George E. Newman, Igor Grossman, Felipe De Brigard, Andres Luco and Joshua Knobe
People sometimes explain behavior by appealing to an essentialist concept of the self, often
referred to as the true self. Existing studies suggest that people tend to believe that the true self is
morally virtuous; that is deep inside, every person is motivated to... View Details
- April 2018
- Article
The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance
By: Cait Lamberton, Jan-Emmanuel De Neve and Michael I. Norton
Decisions about paying taxes represent one of the most common moral quandaries faced by citizens. In the
present research, we argue that taxpayer compliance can be raised by increasing “voice”: allowing taxpayers
to express non-binding preferences about the way their... View Details
Keywords: Morality; Public Policy; Ethics; Moral Sensibility; Taxation; Policy; Attitudes; Governance Compliance
- 2018
- Working Paper
Backhanded Compliments: How Negative Comparisons Undermine Flattery
By: Ovul Sezer, Alison Wood Brooks and Michael I. Norton
Seven studies (N = 2352) examine backhanded compliments—seeming praise that draws a comparison with a negative standard—a distinct self-presentation strategy with two simultaneous goals: eliciting liking (“Your speech was good…”) and conveying status (“…for a woman”).... View Details
- January 2018
- Case
Merck CEO Ken Frazier Quits President Trump's Advisory Council
By: Andy Zelleke and Brian Tilley
In the first six months of Donald Trump’s presidency, Merck CEO Kenneth Frazier appeared alongside Trump at least three times at press events, one of which commemorated the first and only meeting of the president’s Manufacturing Job Initiative (better known at the... View Details
- Article
Humblebragging: A Distinct—and Ineffective—Self-Presentation Strategy
By: Ovul Sezer, Francesca Gino and Michael I. Norton
Self-presentation is a fundamental aspect of social life, with myriad critical outcomes dependent on others’ impressions. We identify and offer the first empirical investigation of a prevalent, yet understudied, self-presentation strategy: humblebragging. Across nine... View Details
- November 2017 (Revised June 2019)
- Case
Measuring True Value at Ambuja Cement
By: V. Kasturi Rangan, Suraj Srinivasan and Namrata Arora
The case discusses the measurement of social and environmental impact at Ambuja Cements, one of India’s leading cement companies. Ambuja is a leader in CSR activities and is attempting to quantify its impact, both positive and negative, using the “True Value” framework... View Details
- 2017
- Working Paper
Biased Beliefs About Random Samples: Evidence from Two Integrated Experiments
By: Daniel J. Benjamin, Don A. Moore and Matthew Rabin
This paper describes results of a pair of incentivized experiments on biases in judgments about random samples. Consistent with the Law of Small Numbers (LSN), participants exaggerated the likelihood that short sequences and random subsets of coin flips would be... View Details
- September 2017
- Article
It Doesn't Hurt to Ask: Question-asking Increases Liking
By: K. Huang, M. Yeomans, A.W. Brooks, J. Minson and F. Gino
Conversation is a fundamental human experience, one that is necessary to pursue intrapersonal and interpersonal goals across myriad contexts, relationships, and modes of communication. In the current research, we isolate the role of an understudied conversational... View Details
- May 2017 (Revised March 2018)
- Case
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
- May 2017
- Supplement
Boston Children's Hospital Process Map Video
By: Robert S. Kaplan and Mary Witkowski
The 13 minute video simulates a discussion among orthopedic surgeons and cast room technicians about the processes and resources used when applying long leg casts for patients. The video should be used when teaching Boston Children’s Hospital (Abridged) case, #914-407,... View Details
- September 2016
- Article
When 3+1>4: Gift Structure and Reciprocity in the Field
By: Duncan S. Gilchrist, Michael Luca and Deepak Malhotra
Do higher wages elicit reciprocity and lead to increased productivity? In a field experiment with 266 employees, we find that paying higher wages, per se, does not have a discernible effect on productivity (in a context with no future employment opportunities).... View Details
- Article
Making Exit Interviews Count
By: Everett Spain and Boris Groysberg
In the knowledge economy, skilled employees are the assets that drive organizational success. Thus companies must learn from them—why they stay, why they leave, and how the organization needs to change. A thoughtful exit interview—whether it be a face-to-face... View Details
- February 2016
- Article
Positive and Normative Judgments Implicit in U.S. Tax Policy, and the Costs of Unequal Growth and Recessions
By: Benjamin B. Lockwood and Matthew Weinzierl
Calculating the welfare implications of changes to economic policy or shocks to the economy requires economists to decide on a normative criterion. One way to make that decision is to elicit the relevant moral criteria from real-world policy choices, converting a... View Details
- Article
Three Principles to REVISE People's Unethical Behavior
By: Shahar Ayal, Francesca Gino, Rachel Barkan and Dan Ariely
Dishonesty and unethical behavior are widespread in the public and private sectors and cause immense annual losses. For instance, estimates of U.S. annual losses indicate $1 trillion paid in bribes, $270 billion lost due to unreported income, as well as $42 billion... View Details
- Article
How Beliefs about Self-creation Inflate Value in the Human Brain
By: Raphael Koster, Tali Sharot, Rachel Yuan, Benedetto De Martino, Michael I. Norton and Raymond J. Dolan
Humans have a tendency to overvalue their own ideas and creations. Understanding how these errors in judgement emerge is important for explaining suboptimal decisions, as when individuals and groups choose self-created alternatives over superior or equal ones. We show... View Details
- 2015
- Chapter
Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference
By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details
- March 2013
- Article
Breaking Them in or Eliciting Their Best? Reframing Socialization around Newcomers' Authentic Self-expression
By: Daniel M. Cable, Francesca Gino and Brad Staats
Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the initial stage of socialization leads to more effective employment... View Details
- Article
Effects of Description of Options on Parental Perinatal Decision-Making
By: Marlyse F. Haward, Leslie K. John, John M. Lorenz and Baruch Fischhoff
Objective: To examine whether parents' delivery room management decisions for extremely preterm infants are influenced by (a) the degree of detail with which options-comfort care (CC) or intensive care (IC)-are presented or (b) their order of presentation. Methods: 309... View Details
- September 2012
- Supplement
Hiroshi Mikitani Reflects and Provides Early Updates on Englishnization (November, 2011)
By: Tsedal Neeley
CEO of Rakuten, Hiroshi Mikitani, candidly responds to controversial questions about his Englishnization strategy and implementation across 7,100 employees a year and a half later: Did he make an impulsive move when he mandated English as the company language? Why does... View Details
- September–October 2012
- Article
One-Switch Conditions for Multiattribute Utility Functions
By: Ali E. Abbas and David E. Bell
We introduce a variety of new independence conditions for multiattribute utility functions that permit preference dependencies among the attributes of a decision problem. The hierarchy of new conditions varies in the degree to which it specifies the functional form,... View Details