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  • August 2015 (Revised June 2021)
  • Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; United States; Washington (state, US); Seattle
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Wells, John R., Benjamin Weinstock, Gabriel Ellsworth, and Galen Danskin. "Amazon.com, 2021." Harvard Business School Case 716-402, August 2015. (Revised June 2021.)
  • 01 Feb 2022
  • Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

Devices because they've got 50-plus years of being an advanced leader in electronics in the world. People see lots of entrepreneur successes, and they say, boy, that must be easy because they're free and autonomous and they can do this.... View Details
Keywords: by Lane Lambert
  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

laws are not a cure-all. And the scope of industries considering adopted patent pools has also grown. While the patent pools have been well established in basic manufacturing and electronic industries for decades, they have been seen as a... View Details
Keywords: by Sean Silverthorne; Video Game; Video Game
  • June 2018 (Revised January 2020)
  • Case

Sony

By: Stefan Thomke, Atsushi Osanai and Akiko Kanno
Sony used to be synonymous with "innovation" and "cool products." The case reveals how the company lost its edge and describes the leadership initiatives to restore its former glory. In 2012, Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a... View Details
Keywords: Customer Experience; Product Differentiation; Transformation; Leadership Style; Technology Adoption; Leading Change; Electronics Industry; Electronics Industry; Electronics Industry; Japan
Citation
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Thomke, Stefan, Atsushi Osanai, and Akiko Kanno. "Sony." Harvard Business School Case 618-045, June 2018. (Revised January 2020.)
  • 18 Feb 2019
  • Book

What’s Really Disrupting Business? It’s Not Technology

“preemptively decoupling.” Instead of waiting to be disrupted, you just break it. When Amazon started selling electronics online, it created apps that encouraged customers to go to a store and check out the prices and products, but order... View Details
Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail
  • 14 Jan 2020
  • Research & Ideas

The Business Case for Becoming a Jack-of-All-Trades

game-changing technology, Microsoft Kinect, which transformed the field of motion-capture. Released as a gaming accessory for Microsoft’s Xbox in 2010, Kinect was leagues ahead of similar technologies such as Nintendo’s Wii and... View Details
Keywords: by Michael Blanding
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

retail space, as many areas of its stores fall below critical levels of retail productivity. But these are not the only categories that suffer from the consumer' embrace of e-commerce. Best Buy, arguably a bricks-and-clicks monopolist in the View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
  • September 2013 (Revised August 2015)
  • Background Note

Leadership and Teaming

By: Ethan Bernstein
Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Electronics Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
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Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)
  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

two. Though a step in the right direction, this approach suffers because the boundary between "market" and "nonmarket" is artificial and far from clear-cut. We find it more productive to focus on the key types of games... View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

that merchandise would no longer carry individual price tags and that shoppers might be overcharged at the register. More recently, customers have expressed concern that electronic shelf labels could be used to raise prices between the... View Details
Keywords: by Raymond Burke; Retail
  • 23 Nov 1999
  • Research & Ideas

What’s Your Strategy for Managing Knowledge?

removing client-sensitive information, we develop 'knowledge objects' by pulling key pieces of knowledge such as interview guides, work schedules, benchmark data, and market segmentation analyses out of documents and storing them in the View Details
Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting
  • 24 Jun 2013
  • Research & Ideas

Is Your iPhone Turning You Into a Wimp?

monitor? The answer may determine whether you'll play the wimp or the hero in your next office meeting. The body posture inherent in operating everyday gadgets affects not only your back, but your demeanor, reports a new experimental study entitled iPosture: The Size... View Details
Keywords: by Carmen Nobel; Technology; Consumer Products
  • 21 Dec 2015
  • Op-Ed

Without Immigrants, We Wouldn't Have Google

mail. Their idea became Hotmail, the world’s first free web-based email service and the first electronic mail for tens of millions of users. While it was only a promise, the parties struck a deal less than... View Details
Keywords: by Shane Greenstein; Information Technology
  • 17 Apr 2012
  • First Look

First Look: April 17

http://www.people.hbs.edu/mnorton/aknin%20dunn%20norton.pdf Correlation in the Multiplayer Electronic Mail Game Authors:Peter A. Coles and Ran Shorrer Publication:B.E. Journal... View Details
Keywords: Carmen Nobel
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

each agent is free to participate in the game directly. In this paper we introduce a study of mediators for games with incomplete information and apply it to the context of position auctions, a central topic... View Details
Keywords: Martha Lagace
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

structurally, functionally, geographically, and strategically diverse firm. The full data set comprises more than 100 million electronic mail messages and over 60 million View Details
Keywords: by Sean Silverthorne
  • 07 Jul 2003
  • Research & Ideas

The Organizational Model for Open Source

foundations have been successful in garnering donations of hardware and equipment when needed, but do not have vast reserves to support legal expenses, travel, or conferences. However, since these foundations are primarily electronically... View Details
Keywords: by Mallory Stark
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

What's more, since going green is now red hot, a growing number of companies—especially in Europe and Japan—are also starting to issue Corporate Social Responsibility (CSR) or Sustainability reports. Sometimes these are mailed with the... View Details
Keywords: by Staff
  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and CEO of the streaming media... View Details
Keywords: by Jim Aisner
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