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  • February 2022 (Revised September 2022)
  • Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details
Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Air Transportation Industry; Green Technology Industry; Transportation Industry; Travel Industry; Germany; Munich; Brazil; United States; Florida
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  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

an entire brand around a particular job-to-be-done. Quite simply, purpose branding involves naming the product after the purpose it serves. Kodak, for example, has seen great success with its FunSaver brand of single-use cameras, which performs the job of preserving... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • January 2025
  • Technical Note

Get Cool: Air Conditioning Industry Background

By: Rosabeth Moss Kanter and Jacob A. Small
The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details
Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; Green Technology; United States; Asia
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  • 01 Apr 2024
  • In Practice

Navigating the Mood of Customers Weary of Price Hikes

businesses need to know in 2024. Alexander MacKay: Focus on finding balance Since 2021, as companies faced supply shocks and changes to demand in an inflationary period, executives have increasingly focused on consumer price elasticities.... View Details
Keywords: by Rachel Layne; Retail; Consumer Products
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

to demand it. In fact, I believe the SEC should make it a requirement. As we all try to come up with solutions to the problems of the planet, integrated reporting is one way to make sure that companies are part of the process. 2. Rebecca... View Details
Keywords: by Staff
  • July 2019 (Revised May 2021)
  • Case

Acelerex

By: John R. Wells and Benjamin Weinstock
In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids... View Details
Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry
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  • 19 Nov 2013
  • First Look

First Look: November 19

a large stake in Dell, Inc., accused Dell of trying to steal the company, and urged shareholders to rebel and demand a "leveraged recapitalization" instead. This case presents the information the Dell board worked with as it... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2012
  • First Look

First Look: March 20

circumstances, including human purposes, evolved. While the invisible hand of the pricing mechanism can balance supply and demand on a global basis, or in subunits thereof, the visible hand of political authority is essential to the... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

for natural gas, and to create derivative supply contracts that could help customers manage the risks of demand volatility and price swings more effectively than before. In this way, Skilling and his colleagues solved a major contracting... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • Research Summary

Overview

The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

SpaceX and Tesla and his other businesses. While it isn’t quite building electric cars or going to Mars, the situation that Musk is stepping into at Twitter is challenging and might call for a leader who is willing to take some risks here... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • May 2018 (Revised October 2018)
  • Case

Argentina Power—Don't Cry for Me Argentina

By: Nori Gerardo Lietz and Sayiddah Fatima McCree
In 2016, Bruce Wayne, Managing Director of Energy Finance Corporation (“EFC”), was refining the Investment/Credit Committee materials for the development of up to 10 power generating plants in Argentina. As a subsidiary of the much larger International Conglomerate... View Details
Keywords: Cross Border; Energy Markets; Infrastructure Finance; Infrastructure Development; Business Subsidiaries; Business Cycles; Macroeconomics; Energy Generation; International Finance; Project Finance; Government and Politics; Demand and Consumers; Infrastructure; Utilities Industry; Energy Industry; Financial Services Industry; Argentina; Latin America
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  • May 2024
  • Article

Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis

By: Bhavani Shanker Uppari, Serguei Netessine, Ioanna Popescu and Rowan P. Clarke
A significant proportion of the world's population has no access to grid-based electricity and so relies on off-grid lighting solutions. Rechargeable lamp technology is gaining popularity as an alternative off-grid lighting model in developing countries. In this paper,... View Details
Keywords: Technological Innovation; Developing Countries and Economies; Consumer Behavior; Poverty; Logistics; Business Model; Utilities Industry
Related
  • 09 Nov 2022
  • In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details
Keywords: by Lynn Schenk and Danielle Kost
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

some cases, and even thousands in others, to create demand for their products. These goods, all pushed by aggressive salesmanship, distinguished the American economy by their early appearance and widespread purchase. British industry,... View Details
Keywords: by Laura Linard
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

when buying a new car: Forget the dealerships altogether. Instead, he works with an out-of-state online auto broker who offers a fair price, good selection, and delivers the car to his driveway. Tesla Motors, for one, has hit on an innovative way to sell cars. As of... View Details
Keywords: by Sean Silverthorne; Auto
  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

employment-related rights such as arbitration but cannot do any work for their employer. If the no-work rule is violated, the employee must be paid. Furloughs often have a specified end date that can be adjusted as the economic outlook becomes clearer. Companies like... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 20 Oct 2003
  • Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

begin with consumer electronics. That industry began with radio. Two enterprises commercialized, that is, brought the technology into public use: Radio Corporation of America (RCA), a joint venture of the three leading U.S. electrical and... View Details
Keywords: by Alfred D. Chandler Jr.; Consumer Products
  • 24 Nov 2003
  • Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

improve effectiveness, boards must use their limited time for more strategic, value-adding purposes. Due to the greater demands on board members, it is essential that boards focus their limited time on what is strategically critical. This... View Details
Keywords: Re: Robert S. Kaplan & Krishna G. Palepu
  • 18 Oct 2017
  • Research & Ideas

How Economic Clusters Drive Globalization

innovative practices or foster sustainability?” Giacomin sees a number of other research opportunities for studying clusters. Most of the world’s lithium—now in high demand because it’s used in so many electronic products and View Details
Keywords: by Julia Hanna; Agriculture & Agribusiness

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