Publications

January 2002
Exercise

Socrates, Inc.

By: Alan D. MacCormack and Kerry Herman

Socrates, Inc., a provider of e-learning tools and technologies to educational institutions and, potentially, corporations, must decide which of several opportunities to pursue next and which priorities to focus on in terms of better structuring the firm's processes... View Details

Keywords: Business Plan; Business Startups; Internet and the Web; Opportunities; Business Processes; Organizational Structure; Decision Choices and Conditions; Organizational Design; Education Industry; Education Industry

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December 2001
Case

Sarah Vickers-Willis: Career Decisions (A)

By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick

Sarah Vickers-Willis, HBS MBA 1999, faces a critical career decision: Does she redirect the Internet start-up she helped found or join in shaping a for-profit firm with a social mission? Sarah, a young Australian business executive, has always strived to "find space"... View Details

Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups

November 2001
Case

Korea-Tender

By: Das Narayandas and Kate Attea

Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details

Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy

October 2001
Case

SchoolSuccess.net

By: James E. Austin and Arthur McCaffrey

The mission of the nonprofit Jumpstart for Young Children was to address the problem of school readiness of low-income family preschoolers. It had been growing significantly, and to achieve its projected expansion would require major increases in funding. After... View Details

Keywords: Nonprofit Organizations; Early Childhood Education; Venture Capital; Growth and Development Strategy; Business Startups; Management Teams

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October 2000 (Revised November 2000)
Case

New Economy Ethics: YouKnowIt.com

By: Joseph L. Badaracco Jr. and Kim Slack

Entrepreneur Janice Schwartz is hoping to grow her start-up company by creating a technical advisory board and compensating members with discounted company stock. Schwartz is considering six candidates that can help her online education company in a variety of ways: as... View Details

Keywords: Business Startups; Crime and Corruption; Customers; Entrepreneurship; Venture Capital; Governing and Advisory Boards; Media; Networks; Internet

April 2000 (Revised October 2002)
Background Note

Career Strategies and Tactics in Professional Service Firms

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Presents suggestions for ensuring a good start in a professional services career. View Details

Keywords: Personal Development and Career; Performance Expectations; Performance Effectiveness; Customization and Personalization; Practice; Valuation; Performance Evaluation; Business Startups; Competency and Skills; Learning; Talent and Talent Management; Management Skills; Consulting Industry