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- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic... View Details
Keywords: by James Heskett
- 08 Feb 2011
- First Look
First Look: Feb. 8
to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
saved customers money and their strong brands generated more traffic and sales but that most retailers, looking only at gross margins, missed this added value. Pepsi managers struggled to craft a strategy that would convince retailers to... View Details
Keywords: Sean Silverthorne
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
of all Internet traffic is content exchanged on p2p networks! The impact of p2p networks needs be carefully considered when pricing legal downloads. The easiest and most direct way to solve the puzzle is by assuming that peers are not... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
search affiliated sellers (stores). There are three motives for diverting search (i.e., inducing consumers to search more than they would like): 1) trading off higher total... View Details
Keywords: Martha Lagace
- 23 Jun 2009
- First Look
First Look: June 23
Mirage. Le Cirque and MGM's business models complement one another: MGM makes important capital investments in theaters tailored to CdS's shows that are located in the middle of MGM casinos; CdS acts as a magnet for traffic for an... View Details
Keywords: Martha Lagace
- 23 Feb 2010
- First Look
First Look: Feb. 23
Quelch and Katherine E. JoczHarvard Business School Case 510-071 In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google... View Details
Keywords: Martha Lagace
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
circumstances. "Even learning something small can give you pleasure and a sense of accomplishment." To pique your own curiosity, consider setting regular learning goals, whether it’s figuring out a challenging piece of software, trying a new recipe, or View Details
Keywords: by Dina Gerdeman and Danielle Kost
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
that, relative to offering free shipping, offering contingent free shipping increases basket sizes by encouraging consumers to meet the minimum order threshold. Consumers incur search costs to meet this threshold exactly; sellers may... View Details
Keywords: Dina Gerdeman
- 27 Sep 2011
- First Look
First Look: September 27
identified relevant articles using the search terms team, teamwork, work groups, or collaboration, in combination with survey or questionnaire. Principal findings. We found 36 scales that measured teamwork; only 9 scales met all of the... View Details
Keywords: Sean Silverthorne