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- Faculty Publications (10)
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- All HBS Web (67)
- Faculty Publications (10)
- 18 Nov 2014
- First Look
First Look: November 18
television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, including measures of brands' website traffic and transactions as well as ad content measures for 1,224... View Details
Keywords: Sean Silverthorne
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Typical of comments regarding the issue of choice were those by Mehmet Genc, who said, "As choice increases, search costs increase . . . [and] it takes longer to make a decision. At the same time, due to social changes, we have even... View Details
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
potential partners, all of whom are extremely busy. Networked incubators have sprung up now because of the critical need for access: The Internet economy is very much a network economy in which access and connections can help quickly launch businesses, increase the... View Details
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
device is a part of a greater Nike+ ecosystem that has attracted over 18 million users who happily share their athletic achievements with others. Just do a search on #nikeplus on Twitter, and you will discover a Nike-related tweet every... View Details
Keywords: by Mikolaj Piskorski
- 08 Oct 2013
- First Look
First Look: October 8
Abstract—Platforms use search diversion in order to trade off total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that the entry of a... View Details
Keywords: Sean Silverthorne
- 28 Oct 2014
- First Look
First Look: October 28
of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search... View Details
Keywords: Carmen Nobel
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
value than e-commerce, such as immediacy, curated selection, or allowing touch and feel of non-digital experiential goods. Thinking of online shopping as a compliment and an opportunity, rather than as a substitute and a threat to offline shopping, and View Details
- Web
For Guests | Commencement 2025
Security: 617-495-5577 If you see something, say something. In accordance with state law, weapons are not permitted. Small handbags, purses, and camera bags will be subject to search by security personnel. Please do not bring large-size... View Details
- 26 Jan 2010
- First Look
First Look: Jan. 26
When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between ad platforms can increase... View Details
Keywords: Martha Lagace
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
there is rapid and massive urbanization everywhere as people leave farms for cities in search of opportunity. Half of the world is urban today, and the urban population will double in the next three decades. Second, this migration is... View Details
- 22 Nov 2016
- First Look
November 22, 2016
some policy implications for regulators designing third-party monitoring regimes. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51917 The Search for Peer Firms: When Do Crowds Provide Wisdom? By: Lee, Charles M.C., Paul... View Details
Keywords: Sean Silverthorne
- 04 Mar 2014
- First Look
First Look: March 4
total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of search... View Details
Keywords: Sean Silverthorne
- 08 Feb 2011
- First Look
First Look: Feb. 8
to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search... View Details
Keywords: Sean Silverthorne
- 27 Jul 2017
- News
Seeing a Way Forward
seven years old and did not speak a word of English. Her father, a pilot, often took the family on weekend adventures to locations that were accessible only by air, landing a single prop plane on roads while vehicle traffic waited for... View Details
Keywords: Jennifer Myers
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
that, relative to offering free shipping, offering contingent free shipping increases basket sizes by encouraging consumers to meet the minimum order threshold. Consumers incur search costs to meet this threshold exactly; sellers may... View Details
Keywords: Dina Gerdeman
- 03 Mar 2009
- First Look
First Look: March 3, 2009
search affiliated sellers (stores). There are three motives for diverting search (i.e., inducing consumers to search more than they would like): 1) trading off higher total... View Details
Keywords: Martha Lagace
- 23 Jun 2009
- First Look
First Look: June 23
Mirage. Le Cirque and MGM's business models complement one another: MGM makes important capital investments in theaters tailored to CdS's shows that are located in the middle of MGM casinos; CdS acts as a magnet for traffic for an... View Details
Keywords: Martha Lagace
- 01 Jun 2009
- News
Letters to the Editor
Franklin H. Coursen (PMD 25, 1973) Harwich Port, MA Regulation Works I am glad that HBS faculty members favor improved regulation to avoid future financial meltdowns. Regulation is not antithetical to market capitalism any more than View Details
- 19 Apr 2011
- First Look
First Look: April 19
saved customers money and their strong brands generated more traffic and sales but that most retailers, looking only at gross margins, missed this added value. Pepsi managers struggled to craft a strategy that would convince retailers to... View Details
Keywords: Sean Silverthorne
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
of all Internet traffic is content exchanged on p2p networks! The impact of p2p networks needs be carefully considered when pricing legal downloads. The easiest and most direct way to solve the puzzle is by assuming that peers are not... View Details