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- Faculty Publications (10)
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- All HBS Web (67)
- Faculty Publications (10)
- 19 Sep 2019
- News
Predicting Human Behaviors
partner, Honda) began in August 2014, when Misra started his year as a Blavatnik Fellow in Life Science Entrepreneurship, a program launched in 2013 at HBS. Among the numerous scientists Misra met with in his search for marketable life... View Details
Keywords: April White
- 01 Dec 2020
- News
Finding The Right Patient-Provider Match
or a telemedicine appointment with a physician. “We were essential to their ability to direct traffic and get patients to the right services,” says Gardner. By mining the search data on the platform, Gardner... View Details
Keywords: Susan Young
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic... View Details
Keywords: by James Heskett
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
IQ from IP: Simplifying Search in Portfolio Choice By: Chen, Huaizhi, Lauren Cohen, Umit Gurun, Dong Lou, and Christopher J. Malloy Abstract— Using a novel database that tracks web traffic on the SEC’s View Details
Keywords: Dina Gerdeman
- 26 Jan 2010
- First Look
First Look: Jan. 26
When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between ad platforms can increase... View Details
Keywords: Martha Lagace
- 27 Jul 2017
- News
Seeing a Way Forward
seven years old and did not speak a word of English. Her father, a pilot, often took the family on weekend adventures to locations that were accessible only by air, landing a single prop plane on roads while vehicle traffic waited for... View Details
Keywords: Jennifer Myers
- 22 Nov 2016
- First Look
November 22, 2016
some policy implications for regulators designing third-party monitoring regimes. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51917 The Search for Peer Firms: When Do Crowds Provide Wisdom? By: Lee, Charles M.C., Paul... View Details
Keywords: Sean Silverthorne
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
potential partners, all of whom are extremely busy. Networked incubators have sprung up now because of the critical need for access: The Internet economy is very much a network economy in which access and connections can help quickly launch businesses, increase the... View Details
- 18 Nov 2014
- First Look
First Look: November 18
television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, including measures of brands' website traffic and transactions as well as ad content measures for 1,224... View Details
Keywords: Sean Silverthorne
- 08 Feb 2011
- First Look
First Look: Feb. 8
to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search... View Details
Keywords: Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
Abstract—Platforms use search diversion in order to trade off total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that the entry of a... View Details
Keywords: Sean Silverthorne
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
device is a part of a greater Nike+ ecosystem that has attracted over 18 million users who happily share their athletic achievements with others. Just do a search on #nikeplus on Twitter, and you will discover a Nike-related tweet every... View Details
Keywords: by Mikolaj Piskorski
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
value than e-commerce, such as immediacy, curated selection, or allowing touch and feel of non-digital experiential goods. Thinking of online shopping as a compliment and an opportunity, rather than as a substitute and a threat to offline shopping, and View Details
- 28 Oct 2014
- First Look
First Look: October 28
of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search... View Details
Keywords: Carmen Nobel
- 23 Jun 2009
- First Look
First Look: June 23
Mirage. Le Cirque and MGM's business models complement one another: MGM makes important capital investments in theaters tailored to CdS's shows that are located in the middle of MGM casinos; CdS acts as a magnet for traffic for an... View Details
Keywords: Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
search affiliated sellers (stores). There are three motives for diverting search (i.e., inducing consumers to search more than they would like): 1) trading off higher total... View Details
Keywords: Martha Lagace
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
there is rapid and massive urbanization everywhere as people leave farms for cities in search of opportunity. Half of the world is urban today, and the urban population will double in the next three decades. Second, this migration is... View Details
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
circumstances. "Even learning something small can give you pleasure and a sense of accomplishment." To pique your own curiosity, consider setting regular learning goals, whether it’s figuring out a challenging piece of software, trying a new recipe, or View Details
Keywords: by Dina Gerdeman and Danielle Kost
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
that, relative to offering free shipping, offering contingent free shipping increases basket sizes by encouraging consumers to meet the minimum order threshold. Consumers incur search costs to meet this threshold exactly; sellers may... View Details
Keywords: Dina Gerdeman
- 23 Feb 2010
- First Look
First Look: Feb. 23
Quelch and Katherine E. JoczHarvard Business School Case 510-071 In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google... View Details
Keywords: Martha Lagace