E-commerce - Publications - Faculty & Research

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

15 Feb 2024
News

Startup Shepherds

of the e-commerce site, the pair focused on building relationships with designers; ultimately, however, it was mastering the logistical challenges of renting clothing that set them apart. “It’s been where we’ve invested a ton of time and... View Details

Keywords: April White

01 Sep 2023
News

Returning to the Roots

It’s not a role he sought or expected. But when his brother died of a brain tumor late last year, Florent Latour (MBA 1999) became CEO of Maison Louis Latour, a winemaker established in 1797 in the Burgundy region of France. The 11th generation of his family to lead... View Details

Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

at the company. He then turned his attention to the e-commerce platform the firm launched in 2018 to sell products directly to retail consumers. Now, as the case “Digital Transformation at Tata Steel” explains, Narendran had to decide... View Details

Keywords: Jennifer Gillespie

01 Jan 2012
News

Hiroshi Mikitani, MBA 1993

credit cards, online shopping, banking, and the Rakuten Golden Eagles baseball team. With 10,000 employees worldwide, Rakuten currently has a market capitalization of approximately $14 billion. It is the number one e-commerce company in... View Details

23 Mar 2023
News

Winners Crowned in 2023 Alumni New Venture Competition

home the top cash prize of $75,000. Runner Up winner Hue earned a $25,000 prize. Led by cofounders Janvi Shah, Nicole Clay, and Sylvan Guo (all MBA 2022), Hue helps brands and retailers embed TikTok-style shoppable videos on its View Details

01 Jun 2022
News

A Sustainable Solution for Fashion

READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and marketing and promotion plans, among other things—with weather, search,... View Details

Keywords: April White

01 Jun 2016
News

Case Study: On the Table

Mexican firms. But Gaia Design has not grown the way that Philippe Cahuzac (MBA 2014) and his two cofounders—former coworkers at an online furniture company in Brazil—had anticipated. Compared with the United States or even Brazil, Mexico has an unsophisticated View Details

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Homecoming Day: Private Equity And Venture Veterans Go Back To School

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Are eBay Auctions A Thing Of The Past?

Tiktok Isn’t Silly. It’s Serious

Master salesman Donald Trump won the election with disruptive marketing

Finding the Diverse Protagonist: Sourcing Research Cases in Latin America

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

How to Successfully Work Across Countries, Languages, and Cultures

Wharton Business Radio with Tsedal Neeley

Delivering a Personalized Shopping Experience with AI