Publications

1 PM – 2 PM EST, 03 Feb 2016
Webinars: Trending@HBS

Sustainable Capitalism: An Oxymoron?

In this talk, Professor Henderson will discuss both the risks and the tremendous opportunities inherent in harnessing the power of private enterprise to build a more sustainable world. She will also explore how people can hold the tension between the demands of the... View Details

02 Aug 2010
News

Could better corporate ethics have prevented BP oil spill?

April 1995 (Revised June 1995)
Background Note

Anchoring and First Offers in Negotiation

Describes how first or opening offers can be used effectively in negotiation. Examines how opening offers serve as an anchor, changing one side's perception of the other side's bottom line and hence the set of possible outcomes. View Details

Keywords: Negotiation Tactics; Negotiation Offer

17 Jun 2015
News

How Maria Sharapova Became the World’s Wealthiest Female Athlete

15 Apr 2012
News

America at tax time: What cheaters cost us

12 Dec 2012
News

Clayton Christensen, On The Entrepreneurial Innovations Our Economy Needs

05 May 2021
News

Facebook’s Non-decision on Banning Trump Settles Nothing

11 Jan 2018
News

Tax payouts deliver a wave of hope and hype

April 2024
Supplement

Cyrus 3.0: Turning a Traditional Business Model on Its Head (B)

By: James Heskett

The objective of improved work-life balance is achieved. However, it prompts a discussion of whether management should take on special events during what is now a long weekend in order to improve the bottom line even more. The case raises questions about other... View Details

Keywords: Business Model; Organizational Change and Adaptation; Work-Life Balance; Strategic Planning; Profit

May 2012
Course Overview Note

Managing Stakeholders with Corporate Social Responsibility

By: Christopher Marquis and Laura Velez Villa

This note articulates the ways in which strong stakeholder-company relationships developed through corporate social responsibility initiatives and other types of social strategies deliver bottom line benefits. The analysis follows stakeholder logic models connecting... View Details

Keywords: Business And Society; Social Responsibility; Stakeholder Management; Government And Business; Philanthropy; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Revenue

05 Jan 2016
News

Time to Talk Robots

September 1983 (Revised October 1984)
Case

Syntex Laboratories (A)

A consulting project involving a mathematical model of the sales force indicates that Syntex Labs should nearly double the size of their sales force and drastically alter their allocation of sales effort to the product line and physician specialties. The questions are... View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Salesforce Management; Pharmaceutical Industry

07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

Businesspeople understand that not all customers are created equal—the 80-20 rule suggests that over time a small percentage of a company's customer base can generate a high percentage of its sales and profit. Models for calculating customer lifetime value are built on... View Details

Keywords: by Sarah Jane Gilbert; Web Services

13 Jan 2012
News

The Dollar Payoff from CSR and Sustainability

8:30 AM – 9:45 AM EDT, 24 Mar 2021
Virtual Programming

Profit and Responsibility: Combating Climate Change as Part of Your Corporate Strategy

What tools do business leaders need to measure their organization's opportunity to make a difference in one of the great challenges of our time - climate change? Businesses play a critical role in achieving the goal of net zero emissions by mid-century, though the... View Details

31 May 2017
News

The 21 Most Powerful People in Boston Business

February 2016 (Revised February 2017)
Case

Greening Walmart: Progress and Controversy

By: Rebecca Henderson and James Weber

In 2005, Walmart, the world’s largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the company had made progress on multiple dimensions: energy efficiency in its... View Details

Keywords: Sustainability; Organizational Change and Adaptation; Business or Company Management; Motivation and Incentives; Reputation; Environmental Sustainability; Retail Industry; United States

October 2011 (Revised June 2013)
Case

Novo Nordisk: A Commitment to Sustainability

By: Robert G. Eccles and Michael P. Krzus

The case describes the early commitment of a European pharmaceutical company, Novo Nordisk, to integrated reporting. Novo Nordisk is one of the pioneers of integrated reporting and it emerged out of its commitment to a "Triple Bottom Line approach to managing the... View Details

Keywords: Strategic Planning; Business Ventures; Business or Company Management; Integrated Corporate Reporting; Business Strategy; Pharmaceutical Industry