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- Faculty Publications (80)
Donald
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- August 2015 (Revised March 2017)
- Supplement
Planters Nuts (B): The Power of the Peanut
By: Robert J. Dolan and Donald K. Ngwe
This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign. View Details
- August 2015 (Revised March 2017)
- Case
Planters Nuts
By: Robert J. Dolan and Donald K. Ngwe
In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details
- September 2009
- Case
Culinarian Cookware: Pondering Price Promotion
By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
- 2008
- Chapter
Models of Customer Value
By: Sunil Gupta and Donald R. Lehmann
Keywords: Customer Value and Value Chain
- October 2006
- Article
Customer Lifetime Value and Firm Valuation
By: Sunil Gupta and Donald R. Lehmann
- 2005
- Book
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
By: Sunil Gupta and Donald R. Lehmann
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (A)
By: Lynda M. Applegate and Donald E. Heller
Encourages analysis of the implementation of a large technical infrastructure and process transformation project within a university setting. Enables an instructor to teach change management, leadership, and technical project management skills. View Details
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (B)
By: Lynda M. Applegate and Donald E. Heller
Supplements the (A) case. View Details
Keywords: Education Industry
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (C)
By: Lynda M. Applegate and Donald E. Heller
Supplements the (A) case. View Details
Keywords: Education Industry
- December 2001 (Revised March 2002)
- Compilation
"Doer's Profile" Donald John Trump (1946-)
By: Howard H. Stevenson and Laura L. Nash
Designed to facilitate a discussion of the nature of enduring success. Includes both biographical data and excerpts from autobiographical material. View Details
Keywords: Success
- November 2001 (Revised October 2006)
- Case
Smartix (A): Dancing with Elephants
By: Donald N. Sull, James K. Sebenius and Noam Wasserman
This case describes issues facing the founder-CEO of a high-tech start-up in Boston, as he negotiates with multiple large potential partners and investors. The negotiations include a potential business partnership with FleetCenter and Madison Square Garden, and a... View Details
- Article
Consumer Price Sensitivity and Price Thresholds
By: Sangman Han, Sunil Gupta and Donald R. Lehmann
- November 20, 2000
- Article
Untangling the Value of Web Companies
By: Sunil Gupta and Donald R. Lehmann
- June 1998 (Revised January 2002)
- Teaching Note
Baker Precision Instruments, Inc., TN
By: Roy D. Shapiro and Donald Rosenfield
Teaching Note for (9-687-052). View Details
- March 1998 (Revised December 1999)
- Case
Bronner Slosberg Humphrey
By: David E. Bell and Donald M Leavitt
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details
- December 1997
- Teaching Note
Donald Salter Communications, Inc. (TN)
By: Stuart C. Gilson
Teaching Note for (9-295-114). View Details
Keywords: Journalism and News Industry