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  • 09 Aug 2004
  • Research & Ideas

A Diagnostic for Disruptive Innovation

Would-be innovators know that one of their biggest challenges is systematically identifying the innovations with the greatest likelihood of creating disruptive growth. Pick the wrong one, and squander a year or more of focus and... View Details
Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
  • November 2014 (Revised March 2015)
  • Case

Disrupting the Meat Industry: Tissue Culture Beef

By: Jose B. Alvarez and Matthew G. Preble
Dr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product—made entirely from muscle grown in his lab—to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had... View Details
Keywords: Innovation; Beef Production; Environmental Impacts Of Food Production; Agribusiness; Animal-Based Agribusiness; Disruptive Innovation; Innovation and Invention; Environmental Sustainability; Food; Agriculture and Agribusiness Industry; Food and Beverage Industry; Netherlands; United States; United Kingdom
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Alvarez, Jose B., and Matthew G. Preble. "Disrupting the Meat Industry: Tissue Culture Beef." Harvard Business School Case 515-001, November 2014. (Revised March 2015.)
  • 1997
  • Chapter

Disruptive Technologies: Catching the Wave

By: Joseph L. Bower and Clayton M. Christensen
Keywords: Disruptive Innovation; Technological Innovation; Disruption
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Bower, Joseph L., and Clayton M. Christensen. "Disruptive Technologies: Catching the Wave." In Seeing Differently: Insights on Innovation, edited by John Seely Brown. Boston, MA: Harvard Business School Press, 1997.
  • January 2025 (Revised April 2025)
  • Case

Blue Frontier: Disrupting Air Conditioning

By: Rosabeth Moss Kanter and Jacob A. Small
Serial entrepreneur Daniel Betts founded Blue Frontier in South Florida to offer a climate-friendly solution to increase air conditioning efficiency and dehumidify using new technology he developed. Backed by significant venture capital, Blue Frontier had to choose... View Details
Keywords: Entrepreneurship; Climate Change; Environmental Sustainability; Technological Innovation; Market Entry and Exit; Performance Efficiency; Business Strategy; Florida
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Kanter, Rosabeth Moss, and Jacob A. Small. "Blue Frontier: Disrupting Air Conditioning." Harvard Business School Case 325-088, January 2025. (Revised April 2025.)
  • October 2009
  • Article

How GE Is Disrupting Itself

By: Jeffrey R. Immelt, Vijay Govindarajan and Chris Trimble
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Immelt, Jeffrey R., Vijay Govindarajan, and Chris Trimble. "How GE Is Disrupting Itself." Harvard Business Review 87, no. 10 (October 2009): 56–65.
  • January–February 2000
  • Article

Patterns of Disruption in Retailing

By: Clayton M. Christensen and R. S. Tedlow
Keywords: Disruption; Sales
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Christensen, Clayton M., and R. S. Tedlow. "Patterns of Disruption in Retailing." Harvard Business Review 78, no. 1 (January–February 2000): 42–45.
  • January 2020 (Revised April 2020)
  • Teaching Note

Brandless: Disrupting Consumer Packaged Goods

By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised... View Details
Keywords: Brand; Brand Management; DTC; Private Label; Groceries; Packaged Food; Personal Care; Startups; Retailing; Amazon; Brands and Branding; Marketing; Marketing Strategy; Business Startups; Disruption; E-commerce; Consumer Products Industry; Retail Industry; United States
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Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Teaching Note 520-058, January 2020. (Revised April 2020.)
  • Article

What to Do When Industry Disruption Threatens Your Career

By: Boris Groysberg, Eric Lin and Whitney Johnson
This article discusses how to diagnose the risks that disruptive industry forces pose to individual careers and offers suggestions on how to mitigate such threats. Recommendations are based on analyses of individuals’ career histories in the professional services... View Details
Keywords: Disruption; Personal Development and Career; Strategy
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Groysberg, Boris, Eric Lin, and Whitney Johnson. "What to Do When Industry Disruption Threatens Your Career." MIT Sloan Management Review 60, no. 3 (Spring 2019): 57–65.
  • November 2018
  • Article

Disruptive Innovation: An Intellectual History and Directions for Future Research

By: Clayton M. Christensen, Rory McDonald, Elizabeth J. Altman and Jonathan E. Palmer
The concept of disruptive innovation has gained considerable currency among practitioners despite widespread misunderstanding of its core principles. Similarly, foundational research on disruption has elicited frequent citation and vibrant debate in academic circles,... View Details
Keywords: Innovation Metrics; Systemic Industries; Technology Trajectories; Disruptive Innovation; Theory; History; Competitive Strategy; Research
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Christensen, Clayton M., Rory McDonald, Elizabeth J. Altman, and Jonathan E. Palmer. "Disruptive Innovation: An Intellectual History and Directions for Future Research." Special Issue on Managing in the Age of Disruptions. Journal of Management Studies 55, no. 7 (November 2018): 1043–1078.
  • 07 Feb 2019
  • Book

How Big Companies Can Outrun Disruption

combination of both. In my framework, there are four types of innovation. Routine innovation builds upon a company’s existing technological competencies and exploits the existing business model. Disruptive innovation, a concept made... View Details
Keywords: by Martha Lagace
  • September 2012 (Revised April 2013)
  • Case

Digital Microscopy at Carl Zeiss: Managing Disruption

By: Willy Shih
Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details
Keywords: Modularity; High Technology Products; Emergent Strategy; Product Lines; Corporate Strategy; Digital Platforms; Disruptive Innovation; Technology Industry; Germany
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Shih, Willy. "Digital Microscopy at Carl Zeiss: Managing Disruption." Harvard Business School Case 613-039, September 2012. (Revised April 2013.)
  • 2003
  • Other Unpublished Work

Interventional Radiology: Disrupting Invasive Medicine

By: Chirag D Shah, Troyen A Brennan and C. M. Christensen
Keywords: Health Care and Treatment; Health Industry
Citation
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Shah, Chirag D., Troyen A Brennan, and C. M. Christensen. "Interventional Radiology: Disrupting Invasive Medicine." April 2003.
  • April 2025
  • Teaching Note

Blue Frontier: Disrupting Air Conditioning

By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 325-088. View Details
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Kanter, Rosabeth Moss, and Jacob A. Small. "Blue Frontier: Disrupting Air Conditioning." Harvard Business School Teaching Note 325-124, April 2025.
  • Article

Meeting the Challenge of Disruptive Change

By: Clayton M. Christensen and Michael Overdorf
Keywords: Disruption; Change; Problems and Challenges
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Christensen, Clayton M., and Michael Overdorf. "Meeting the Challenge of Disruptive Change." Harvard Business Review 78, no. 2 (March–April 2000): 66–76.
  • 2000
  • Working Paper

Managing the Disruption of Healthcare

By: Clayton M. Christensen, Richard Bohmer, John Kenagy and Jeffrey Elton
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Christensen, Clayton M., Richard Bohmer, John Kenagy, and Jeffrey Elton. "Managing the Disruption of Healthcare." Harvard Business School Working Paper, No. 00-085, June 2000.
  • March 2024
  • Case

Ava DuVernay's Array: Disrupting the Hollywood Film Industry

By: Anita Elberse and Morgan Brewton-Johnson
In February 2023 acclaimed filmmaker Ava DuVernay is filming her latest movie, Origin, a daring adaptation of Isabel Wilkerson’s book Caste: The Origins of Our Discontents. With Origin, DuVernay is pioneering a method to finance the endeavor—through a combination of... View Details
Keywords: Financing and Loans; Intellectual Property; Philanthropy and Charitable Giving; Disruption; Motion Pictures and Video Industry
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Elberse, Anita, and Morgan Brewton-Johnson. "Ava DuVernay's Array: Disrupting the Hollywood Film Industry." Harvard Business School Case 524-071, March 2024.
  • 2009
  • Book

The Innovator's Prescription: A Disruptive Solution for Health Care

By: Clayton M. Christensen, Jerome H. Grossman M.D. and Jason Hwang M.D.
A groundbreaking prescription for health care reform—from a legendary leader in innovation. Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for... View Details
Keywords: Governing Rules, Regulations, and Reforms; Health Care and Treatment; Disruptive Innovation; Health Industry; United States
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Christensen, Clayton M., Jerome H. Grossman M.D., and Jason Hwang M.D. The Innovator's Prescription: A Disruptive Solution for Health Care. McGraw-Hill, 2009. (Winner of James A. Hamilton Award Given annually to the author of a management or healthcare book judged outstanding by the American College of Healthcare Executives' Book of the Year Committee presented by American College of Healthcare Executives.)
  • 14 Aug 2019
  • Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

In 1995, Harvard Business School professors Clayton M. Christensen and Joseph L. Bower wrote a seminal article for Harvard Business Review, Disruptive Technologies: Catching the Wave. Those words launched the theory of disruptive... View Details
Keywords: by Sean Silverthorne
  • February 2018
  • Case

Stealing Time: America's Disruption of the Swiss Watch Industry

By: Eric Van den Steen and Aaron Stark
After years of growth, the Swiss watch industry faced an existential crisis. Exports to the U.S., their primary market, had dropped by more than two thirds over the past five years. Swiss watches were being disrupted by high-quality and affordable American products.... View Details
Keywords: Business Strategy; Disruption; Change Management; United States; Switzerland
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Van den Steen, Eric, and Aaron Stark. "Stealing Time: America's Disruption of the Swiss Watch Industry." Harvard Business School Case 718-500, February 2018.
  • March 1998 (Revised October 2001)
  • Case

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower
Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details
Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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Bower, Joseph L. "Teradyne: Corporate Management of Disruptive Change." Harvard Business School Case 398-121, March 1998. (Revised October 2001.)
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