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- 03 Aug 2022
- News
Hungry for Change
figure out other ways to get it to them.” Today, Sun & Swell’s sales come principally through website and wholesale channels that can accommodate the products’ shorter shelf life, including corporate offices and coffee shops. The product... View Details
Keywords: April White
- 01 Jun 2000
- News
Going Public: Shari P. Hubert
in her hometown of Indianapolis, Indiana; that she graduated cum laude from Dartmouth; or the fact that she garnered several sales and marketing awards at Merck & Company, Inc., where she worked for five years before coming to HBS.... View Details
Keywords: Deborah Blagg
- 19 Oct 2011
- News
A Good Look
expected to reach $6.7 billion in sales in 2015.) “Everything we’re making is plant-based,” explains Levy in a phone interview from Kemin’s headquarters in Des Moines, Iowa. “FloraGLO Lutein is a natural antioxidant from marigold extract.... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
from me on Amazon, I don’t have your email, and I can’t respond to feedback or create direct dialogue with you because Amazon owns the customer data,” Humpierres acknowledges. That might be fine if you’re selling widgets, but he envisions... View Details
- 01 Dec 2004
- News
Finding a Balance
pirate by global pharmas that consider Cipla’s products a direct rip-off of patented drugs. From 1999 through 2002, Cipla enjoyed an average annual growth rate of 30.3 percent from the sale of more than 400... View Details
- 27 Jun 2016
- News
Ulf Mark Schneider Has Plans to Make Nestlé Healthy
in 2015, compared with 4.2 percent rate for the group as a whole, while Nestlé is aiming to lift annual sales of health products to as high as 10 billion francs. The health operations also bring stronger profit margins. The group’s... View Details
- 01 Jun 2002
- News
Be Our Guest: HBS Show 2002 Goes Off without a Hitch
the production's parodies of the many aspects of life at HBS included jokes, classroom references, and good-natured jibes at faculty. The daunting task of directing this year's production was given to Christina Aragon (MBA '02), who began... View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
lunchtime address peppered with anecdotes and one-liners, Cleveland native Tom Coughlin returned to his hometown to share some of his insights as president and CEO of Wal-Mart Stores Division. When he joined the company in 1978, Coughlin noted, View Details
- 01 Jun 2019
- News
Case Study: Mind the Gap
The facts of the ever-widening skills gap are increasingly difficult to ignore: As many as 9 million tech jobs sit vacant across the US, Europe, and China, says Przemyslaw Berendt (PLDA 18, 2014). And judging by the $1 trillion spent on IT services in 2018 and the... View Details
- 04 Sep 2019
- News
Case Study: Up in the Air
on IT services in 2018, and the direction of global tech trends, the shortage isn’t going away quickly. Berendt cofounded Talent Alpha in 2018 to fill that gap. The Kraków-based startup is building a marketplace to link central and... View Details
- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
father’s that evolved into a hobby that turned into a business,” she says. “We not only wanted to be excellent stewards, we wanted to enhance its value.” As managing partner of Knudsen Vineyards, Knudsen Cowles now provides strategic View Details
Keywords: Ryan Jones
- 01 Apr 2000
- News
Rethinking Call Centers: Effective Delivery of Service is Key
that recent literature has discussed "various ways to steer customer interactions to sale opportunities," the authors assert that the topic of effective service delivery has almost entirely been overlooked. "Before being able to generate... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our... View Details
- 01 Mar 2006
- News
Fast Lane to Country Lane
feel like everything I’ve done has been leading to this,” says Lackley, who manages business operations for Mark Lackley Furniture Maker (www.lackley.com), a high-end furniture company in Quechee, Vermont. Lackley began her “training” for the family business in 1988,... View Details
- 01 Sep 2012
- News
Moving Day 2012
Sandberg said. “Do real work. Take a sales quota, a line job, an ops job; don’t plan too much; and don’t expect a direct climb.” During this process, she urged graduates to speak the truth as well as seek... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
we create a category?” How they answered the question: “It’s a question that’s still top of mind,” says Rose. The company has focused on defining its brand as one that provides “wonder, emotion, and meaning,” and communicating those values to consumers, primarily... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
United States specializing in sales promotion, design, and direct marketing. But WPP wasn't small for long. In 1987 Sorrell made an astonishing move. Using both debt and equity, he bought one of the most... View Details
- 11 Dec 2017
- News
Growing from Within
there’s an obvious cost to that arrangement. But what are the benefits that company ownership offers McDonald’s? In the US, the McDonald’s Operating Company, McOpCo as we call it, plays an important role for the McDonald’s system: providing View Details
- 01 Dec 2005
- News
Buy the Book
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- 01 Sep 2012
- News
On a Sound Track
office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the past year. So operationally, the business has changed a lot in a short period of time. What are some of the challenges that come... View Details