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  • All HBS Web  (602)
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    • News  (103)
    • Research  (399)
    • Events  (2)
  • Faculty Publications  (109)

Show Results For

  • All HBS Web  (602)
    • People  (2)
    • News  (103)
    • Research  (399)
    • Events  (2)
  • Faculty Publications  (109)
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  • 03 Aug 2022
  • News

Hungry for Change

figure out other ways to get it to them.” Today, Sun & Swell’s sales come principally through website and wholesale channels that can accommodate the products’ shorter shelf life, including corporate offices and coffee shops. The product... View Details
Keywords: April White
  • 01 Jun 2000
  • News

Going Public: Shari P. Hubert

in her hometown of Indianapolis, Indiana; that she graduated cum laude from Dartmouth; or the fact that she garnered several sales and marketing awards at Merck & Company, Inc., where she worked for five years before coming to HBS.... View Details
Keywords: Deborah Blagg
  • 19 Oct 2011
  • News

A Good Look

expected to reach $6.7 billion in sales in 2015.) “Everything we’re making is plant-based,” explains Levy in a phone interview from Kemin’s headquarters in Des Moines, Iowa. “FloraGLO Lutein is a natural antioxidant from marigold extract.... View Details
Keywords: Health and Personal Care Stores; Retail Trade
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

from me on Amazon, I don’t have your email, and I can’t respond to feedback or create direct dialogue with you because Amazon owns the customer data,” Humpierres acknowledges. That might be fine if you’re selling widgets, but he envisions... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 01 Dec 2004
  • News

Finding a Balance

pirate by global pharmas that consider Cipla’s products a direct rip-off of patented drugs. From 1999 through 2002, Cipla enjoyed an average annual growth rate of 30.3 percent from the sale of more than 400... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 27 Jun 2016
  • News

Ulf Mark Schneider Has Plans to Make Nestlé Healthy

in 2015, compared with 4.2 percent rate for the group as a whole, while Nestlé is aiming to lift annual sales of health products to as high as 10 billion francs. The health operations also bring stronger profit margins. The group’s... View Details
  • 01 Jun 2002
  • News

Be Our Guest: HBS Show 2002 Goes Off without a Hitch

the production's parodies of the many aspects of life at HBS included jokes, classroom references, and good-natured jibes at faculty. The daunting task of directing this year's production was given to Christina Aragon (MBA '02), who began... View Details
Keywords: Lee-Ann Landis; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Aug 2001
  • News

Cleveland Global Alumni Conference a Sold-Out Success

lunchtime address peppered with anecdotes and one-liners, Cleveland native Tom Coughlin returned to his hometown to share some of his insights as president and CEO of Wal-Mart Stores Division. When he joined the company in 1978, Coughlin noted, View Details
Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2019
  • News

Case Study: Mind the Gap

The facts of the ever-widening skills gap are increasingly difficult to ignore: As many as 9 million tech jobs sit vacant across the US, Europe, and China, says Przemyslaw Berendt (PLDA 18, 2014). And judging by the $1 trillion spent on IT services in 2018 and the... View Details
Keywords: Architectural, Engineering, and Related Services; Professional Services
  • 04 Sep 2019
  • News

Case Study: Up in the Air

on IT services in 2018, and the direction of global tech trends, the shortage isn’t going away quickly. Berendt cofounded Talent Alpha in 2018 to fill that gap. The Kraków-based startup is building a marketplace to link central and... View Details
Keywords: Jen McFarland Flint; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Mar 2019
  • News

Action Plan: Fruit of the Vine

father’s that evolved into a hobby that turned into a business,” she says. “We not only wanted to be excellent stewards, we wanted to enhance its value.” As managing partner of Knudsen Vineyards, Knudsen Cowles now provides strategic View Details
Keywords: Ryan Jones
  • 01 Apr 2000
  • News

Rethinking Call Centers: Effective Delivery of Service is Key

that recent literature has discussed "various ways to steer customer interactions to sale opportunities," the authors assert that the topic of effective service delivery has almost entirely been overlooked. "Before being able to generate... View Details
  • 01 Oct 1999
  • News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our... View Details
  • 01 Mar 2006
  • News

Fast Lane to Country Lane

feel like everything I’ve done has been leading to this,” says Lackley, who manages business operations for Mark Lackley Furniture Maker (www.lackley.com), a high-end furniture company in Quechee, Vermont. Lackley began her “training” for the family business in 1988,... View Details
Keywords: Margie Kelley; Furniture and Home Furnishings Stores; Retail Trade
  • 01 Sep 2012
  • News

Moving Day 2012

Sandberg said. “Do real work. Take a sales quota, a line job, an ops job; don’t plan too much; and don’t expect a direct climb.” During this process, she urged graduates to speak the truth as well as seek... View Details
Keywords: commencement; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2017
  • News

Case Study: Confidence Builder

we create a category?” How they answered the question: “It’s a question that’s still top of mind,” says Rose. The company has focused on defining its brand as one that provides “wonder, emotion, and meaning,” and communicating those values to consumers, primarily... View Details
Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jan 2007
  • News

Sir Martin S. Sorrell, MBA 1968

United States specializing in sales promotion, design, and direct marketing. But WPP wasn't small for long. In 1987 Sorrell made an astonishing move. Using both debt and equity, he bought one of the most... View Details
  • 11 Dec 2017
  • News

Growing from Within

there’s an obvious cost to that arrangement. But what are the benefits that company ownership offers McDonald’s? In the US, the McDonald’s Operating Company, McOpCo as we call it, plays an important role for the McDonald’s system: providing View Details
Keywords: Dan Morrell; Food Services and Drinking Places; Hospitality
  • 01 Dec 2005
  • News

Buy the Book

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 Sep 2012
  • News

On a Sound Track

office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the past year. So operationally, the business has changed a lot in a short period of time. What are some of the challenges that come... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
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