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- All HBS Web
(559)
- People (3)
- News (193)
- Research (238)
- Events (3)
- Multimedia (5)
- Faculty Publications (92)
- Web
Digital Transformation - HBS Online
Certificate Courses (2) AI Essentials for Business Professors Karim Lakhani and Marco Iansiti Compete in the age of AI with a comprehensive approach to building, leading, and operating AI-powered organizations. 4 weeks, 5-6 hrs/week Enroll by January 16 $1,850... View Details
- 29 May 2018
- News
How Amazon’s digital health moves could affect providers
- November 2018
- Case
Swissgrid: Enterprise Risk Management in a Digital Age
By: Robert S. Kaplan and Anette Mikes
Kurt Meyer, chief risk officer of Swissgrid, the Swiss national electricity transmission system operator, reflects on the risk management system he installed after the deregulation and liberalization of the European energy market. With 41 connections to other European... View Details
Keywords: Enterprise Risk Management; Energy Transmission; Risk and Uncertainty; Risk Management; Energy; Energy Industry; Utilities Industry; Switzerland
Kaplan, Robert S., and Anette Mikes. "Swissgrid: Enterprise Risk Management in a Digital Age." Harvard Business School Case 119-045, November 2018.
- 16 Jul 2024
- Research & Ideas
Weighing Digital Tradeoffs in Private Equity
When private equity (PE) firms buy a company, they typically follow a standard playbook to create value—streamlining operations, restructuring debt, changing management, and cutting costs. However, as digital technologies and artificial... View Details
- Web
Digital Marketing Workshop - Course Catalog
based on lectures and custom-built hands-on exercises for HBS students to help build foundational knowledge of the modern tools of digital marketing and analytics. The course was tailored for aspiring... View Details
- Other Article
Want to See the Future of Digital Health Tools? Look to Germany
By: Ariel Dora Stern, Henrik Matthies, Julia Hagen, Jan B. Brönneke and Jörg F. Debatin
A new law will make it easier to introduce and determine the benefits of new tools. Perhaps its most important provisions are its formalization of “prescribable applications,” which include standard software, SaaS, and mobile as well as browser-based apps, and the... View Details
Keywords: Health Care and Treatment; Transformation; Internet and the Web; Technological Innovation; Germany
Stern, Ariel Dora, Henrik Matthies, Julia Hagen, Jan B. Brönneke, and Jörg F. Debatin. "Want to See the Future of Digital Health Tools? Look to Germany." Harvard Business Review (website) (December 2, 2020).
- Web
Online Digital Marketing Strategy Course | HBS Online
acquire and retain customers through paid, owned, and earned media Gain frameworks and tools you can apply to your organization’s digital marketing strategy Develop approaches for attribution, budget... View Details
- 28 Jul 2020
- Research & Ideas
Racism and Digital Design: How Online Platforms Can Thwart Discrimination
inclusive design choices in a forthcoming article in the journal Marketing Intelligence Review. What follows is a condensed version: Build awareness. Digital platform builders must recognize how their design choices and algorithms can... View Details
- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
to ask the right questions about opportunities, risks, and legal and ethical danger zones, and set the boundary conditions to guide the deployment of digital tools and data. Roundtable participants who are... View Details
- Web
Winning with Digital Platforms Online Course | HBS Online
This course is part of the Entrepreneurship & Innovation track. Introduction to Winning with Digital Platforms ENROLL NOW No application needed for our certificate programs. Start your journey today! Winning with View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Freeing Patient Data to Enable Innovation
to remedy the information-sharing glut that is slowing health care innovation and harming patient care, according to panelists discussing "Digital Health: Freeing Patient Data to Enable Innovation" at the Digital Initiative Summit held... View Details
- 01 Mar 2018
- News
Can a Digital Platform Open Up the Opaque Metals Industry?
payments; and they are introducing a rating tool for members. On top of that, they’re looking into integrating certain blockchain elements that would make it easier for transactions to happen between parties that might not trust each... View Details
Keywords: Nicole Torres
- May 2024
- Article
Tepid Uptake of Digital Health Technologies in Clinical Trials by Pharmaceutical and Medical Device Firms
By: Caroline Marra and Ariel D. Stern
Digital health technologies (DHTs) can enable more patient-centric therapeutic development by generating evidence that captures how patients feel and function, enabling decentralized trial designs that increase participant inclusivity and convenience, and collecting... View Details
Keywords: Health Care and Treatment; Technological Innovation; Product Development; Health Testing and Trials; Governing Rules, Regulations, and Reforms
Marra, Caroline, and Ariel D. Stern. "Tepid Uptake of Digital Health Technologies in Clinical Trials by Pharmaceutical and Medical Device Firms." Clinical Pharmacology & Therapeutics 115, no. 5 (May 2024): 988–992.
- 21 Mar 2018
- Blog Post
Telling Your Story: How to Create a Powerful Personal Digital Brand
recommends: BrandYourself.com: Given the significance of Google search results, it's important to get a handle on your overall digital footprint. BrandYourself.com offers a free audit tool that scores your... View Details
- 2023
- Article
Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study
By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern
Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details
Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry
Tang, Mitchell, Yashoda Sharma, Jennifer C. Goldsack, and Ariel Dora Stern. "Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study." JMIR Formative Research 7 (2023).
- September 2020
- Article
Regulatory Sandboxes: A Cure for mHealth Pilotitis?
By: Abhishek Bhatia, Rahul Matthan, Tarun Khanna and Satchit Balsari
Mobile health (mHealth) and related digital health interventions in the past decade have not always scaled globally as anticipated earlier despite large investments by governments and philanthropic foundations. The implementation of digital health tools has suffered... View Details
Keywords: COVID-19; mHealth; Digital Health; Design Thinking; Regulation; Intervention; Regulatory Sandbox; Health Care and Treatment; Technological Innovation; Design; Governing Rules, Regulations, and Reforms; India
Bhatia, Abhishek, Rahul Matthan, Tarun Khanna, and Satchit Balsari. "Regulatory Sandboxes: A Cure for mHealth Pilotitis?" Journal of Medical Internet Research 22, no. 9 (September 2020).
- August 2012
- Background Note
Marketing Communications
By: Thales S. Teixeira and Thales S. Teixeira
This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details
Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America
Teixeira, Thales S. "Marketing Communications." Harvard Business School Background Note 513-041, August 2012.
- 2024
- Working Paper
Generative AI and the Nature of Work
By: Manuel Hoffmann, Sam Boysel, Frank Nagle, Sida Peng and Kevin Xu
Recent advances in artificial intelligence (AI) technology demonstrate considerable potential to
complement human capital intensive activities. While an emerging literature documents wide-ranging productivity
effects of AI, relatively little attention has been paid... View Details
Keywords: Generative Ai; Digital Work; Open Source Software; Knowledge Economy; AI and Machine Learning; Open Source Distribution; Organizational Structure; Performance Productivity; Labor
Hoffmann, Manuel, Sam Boysel, Frank Nagle, Sida Peng, and Kevin Xu. "Generative AI and the Nature of Work." Harvard Business School Working Paper, No. 25-021, October 2024.
- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details