Publications

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

Article

The Miracle of Memphis

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

January 2008 (Revised March 2008)
Case

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry

2004
Book

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

Find at Harvard

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

look at how maturing technology companies make the transition to the next generation of products. But as he did research and talked to tech companies, he came to an inescapable conclusion: Technology was about to get exciting again. "As I developed new materials,... View Details

Keywords: by Sean Silverthorne; Computer; Education

Article

Social Networks Are the New Web Portals

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Article

Make Online Ads Accountable

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

Article

Facebook's New Golden Rule

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

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March 1, 2011
Article

Technology Will Make Collaboration Your Next Competitive Advantage

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

March 3, 2011
Article

Can We Finally Eradicate Bad Products?

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

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11 Jun 2020
In Practice

Are Digital Organizations Better at Overcoming COVID?

You About Spending and Happiness (Wall Street Journal) Read COVID-19 coverage from Working Knowledge Ariel D. Stern: For leaders, digital tools expand and enhance services Some of the most successful... View Details

Keywords: by Danielle Kost

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

sells music titles for 99 cents each, compete with free music downloads on peer-to-peer networks? Do the two approaches to distributing digital content complement each other? What can the music industry, which aggressively fights p2p... View Details

Keywords: by Sean Silverthorne; Music

June 2020
Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull

In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details

Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Web Services Industry; Web Services Industry; Web Services Industry; United States

2024
Working Paper

Digital Platforms 2.0: Learnings, Opportunities, and Challenges

By: Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W Van Alstyne, Prasad Vana, Kenneth C Wilbur, Xu Zhang and Bobby Zhou

Platform-based digital ecosystems form the backbone of our interactions with the Internet. Over the past decade, digital ecosystems have witnessed significant growth, both in terms of industry footprint and academic research. Yet, the challenges associated with their... View Details

Keywords: Digital Platforms; Technology Adoption; E-commerce; Market Design

SSRN

March 2022
Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta

Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details

Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal

February 2020
Case

Klöckner & Co: Steeling for a Digital World

By: Scott Duke Kominers and Carin-Isabel Knoop

Hoping to get ahead of potential digital disruption at Klöckner & Co.—one of the world’s largest steel and metal distributors—CEO Gisbert Rühl set up both kloeckner.i (KCI), an internal transformation arm, and XOM Materials (XOM), an independent industry platform. KCI... View Details

Keywords: Corporate Entrepreneurship; Market Design; Digital Platforms; Markets; Industry Structures; Supply and Industry; Technology Adoption; Transformation; Digital Transformation; Steel Industry; Information Technology Industry; Europe; Germany

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is moving, albeit slowly, toward... View Details

Keywords: by Peter K. Jacobs

02 Oct 2017
What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

tradable digital currencies that can be used to purchase future goods or services offered by the startup, possibly on more favorable terms than in the real market. According to one report, 140 startups have... View Details

Keywords: by James L. Heskett; Financial Services

March 2020
Case

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta

In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details

Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Health Industry; Technology Industry; United States