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Show Results For
- All HBS Web
(767)
- People (4)
- News (154)
- Research (441)
- Events (6)
- Multimedia (5)
- Faculty Publications (273)
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- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
BALLMER: Microsoft plans to remain on the cutting edge of digital media technology. If you think that the last decade produced a torrent of consumer high-tech innovation — notably personal computers,... View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
to be a successful media executive and leader in the digital media space, and her unique perspective and experiences will be valuable in building The Blaze as a vibrant,... View Details
- 10 Jan 2017
- News
Sir David Clementi Named BBC Chairman
for TV licences for over-75s. In news, the BBC has to innovate to meet the digital demands of a new generation of consumers. And in entertainment, where it has long been used to being the biggest beast in the jungle, there are new... View Details
Keywords: Arts, Entertainment
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
When Jen Wong (MBA 2004) joined Time Inc. as president of digital operations in 2016, the internet cheered. With stints at AOL and PopSugar, Wong was a respected veteran of the young digital View Details
Keywords: April White
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
- 01 Mar 2010
- News
Star Turn
Courtesy Ascent Media Once an IT staffer at HBS, José Royo (MBA ’98) is CEO of Ascent Media Group, which provides postproduction and digital View Details
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting... View Details
- 01 Jun 2015
- News
Feedback
life, business, success through embracing personal truth, and “unleashing your unquenchable warrior spirit” is an inspiration. —Paul Kewene-Hite via alumni.hbs.edu Success Stories Re: Breaking the Digital Ceiling Thank you for this... View Details
- 01 Jun 2022
- News
3-Minute Briefing: Earl “Butch” Graves Jr. (MBA 1988)
platforms reach about 9.5 million unique visitors each month. We are now the number-one Black digital media brand. Ten years ago, when we started our directory of African Americans sitting on Fortune 500... View Details
Keywords: Julia Hanna
- 01 Dec 2016
- News
The Future of Books
living in an HBS case study over the last 15 years, as the book industry has been transforming itself into a more digital industry. As recently as five years ago, some of the crystal ball folks said, “Oh, physical books are going to go... View Details
- 01 Mar 2017
- News
Swimming with the Stream
some point.” Release day Old Model: Use videos to build buzz New model: Use videos to make sales When she was working as a digital analyst at Interscope Records before HBS, Gandhi identified a common pattern: Labels would first release a... View Details
Keywords: Dan Morrell
- 16 Mar 2018
- News
Enabling The Pursuit of Entrepreneurial Dreams
she worked in real estate investment banking at Goldman Sachs and then pivoted to the Walt Disney Company and AwesomenessTV, a digital studio that produces original programming for the emerging Generation Z. Ng knew she wanted to pursue... View Details
- 10 Aug 2015
- News
Giving Kids Tech Tools to Make an Impact
digital media leaders and experts. “It’s about inspiring youth to see themselves as makers instead of as users, and to create with technology to make a positive impact,” she says. A serial entrepreneur who... View Details
- 01 Dec 2013
- News
Case Study: Citizen Buffett
throughout the industry. By the end of 2011, Media General, which also owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure... View Details
- 12 Sep 2018
- News
Game-Changing Analytics
at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a... View Details
- 27 Jan 2023
- News
Turning Up the Volume
small and lacks fully dedicated resources. Goldman realized that if LEDA could not count on effective media placement, social media strategy, and student outreach, funding could dwindle (or worse), and... View Details
Keywords: Maureen Harmon
- 04 Sep 2013
- News
From HBO to HBS
media company's relatively unknown cable TV subsidiary, Home Box Office. He took the job at HBO and stayed for 34 years, recently retiring as president of HBO Home Entertainment, the network's DVD and View Details
- 19 Sep 2016
- News
A Streamlined Time Inc.
This week, Rich Battista (MBA 1990) was named president and CEO of Time Inc. Among Battista’s first moves was appointing Jen Wong (MBA 2004) as chief operating officer; Wong was previously president of digital for the company. In an... View Details
- 11 Jan 2019
- News
Case Study: Beating Bias
The idea for the Portland, Oregon-based startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel (MBA 2017) rubbed the fog of disbelief from his eyes and realized he had completely misjudged the results of the election. A View Details
Keywords: Jen McFarland Flint