Publications

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

regulatory approach? Isn't the telemarketing hotline working? Deighton: Regulation solution routinely disappoints. Rules lag behind the cunning of those who want to exploit the limitations of the rules, particularly in the nimble digital... View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

December 2024
Case

Enerjisa Üretim: The Digital Era of Electricity Generation

By: Prithwiraj Choudhury and Sadika El Hariri

Launched in 2017, Enerjisa Üretim was one of Türkiye’s largest private sector electricity companies. In its early days, the company faced some financial and operational troubles. When İhsan Erbil Bayçöl, the current CEO of Enerjisa Üretim, joined the business in 2018,... View Details

Keywords: Private Sector; Performance Improvement; Renewable Energy; Growth and Development Strategy; Business Units; Partners and Partnerships; Leadership; Energy Industry; Utilities Industry; Turkey

Web

Business Economics Online Course | HBS Online

This course is part of the Strategy track. Introduction to Economics for Managers ENROLL NOW No application needed for our certificate programs. Start your journey today! Economics for Managers $1,850 Next... View Details

24 Oct 2016
News

Google and Facebook contribute zero economic value. That’s a big problem for trade.

November 2023
Case

The Commons Project in Rwanda—Building Digital Infrastructure for the Global Public Good

By: Álvaro Rodríguez Arregui and Tom Quinn

In September 2022, The Commons Project Foundation (TCP) CEO Zhenya Lindgardt and her team met on a Zoom call to discuss building tools to help Rwandans manage their health data. They believed that helping Africa build digital infrastructure would improve much-needed... View Details

Keywords: Developing Countries and Economies; Capital; Cross-Cultural and Cross-Border Issues; Health Care and Treatment; Information Management; Adaptation; Information Infrastructure; Information Technology Industry; Rwanda; United States

May 2022
Article

Strengthening Digital Infrastructure: A Policy Agenda for Free and Open Source Software

By: Frank Nagle

While there is little debate that digital forces are playing an increasingly crucial role in the economy, there is limited understanding of the importance of the digital infrastructure that underlies this role. Much of the discussion around digital infrastructure has... View Details

Keywords: Open Source; Applications and Software; Policy; Infrastructure; Open Source Distribution

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February 2025
Teaching Note

India Stack: Digital Public Infrastructure for All

By: Tarun Khanna

Teaching Note for HBS Case No. 724-371. View Details

Keywords: Digital Transformation; Technology Adoption; Developing Countries and Economies; Economic Growth; Information Technology Industry; Technology Industry; Telecommunications Industry; Asia; South Asia; India

17 Oct 2017
News

HBX Offers Separate Certificate Programs in Business Analytics, Economics for Managers, Financial Accounting

01 Mar 2017
News

HBX: Reimagining HBS for the Digital Age

When considering how to enter the digital learning arena, HBS did what any startup would do. It began in 2012 by identifying a challenge: How to merge the unique elements of the HBS learning experience with the latest technology to create... View Details

14 Jun 2011
News

Digital Flirting — Easy to Do and to Get Caught

Web

IFC: Saudi Arabia; Economic Diversification - Course Catalog

HBS Course Catalog IFC: Saudi Arabia; Economic Diversification Course Number 6060 Professor Tarun Khanna Senior Lecturer Andy Zelleke January; J; 3.0 credits Fall On-Campus Course Sessions: (5 sessions) Thursdays 3:10 – 5:10 pm: 9/18,... View Details

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

This is the third and final article of the "Leading in the Digital Era" series. Read parts one and two. Leaders who set out to reshape their companies to compete in a fast-evolving digital world often come... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

September–October 2017
Article

Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers

By: Marco Iansiti and Karim R. Lakhani

A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and... View Details

Keywords: Competition; Strategic Planning; Auto Industry; Technology Industry

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2021
Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld

This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details

Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding

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February 2021
Case

Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

By: Lynda M. Applegate, Frank V. Cespedes and Michael Norris

In 2020, Mike Heyink and Maya Stewart, co-founders of the Pay-as-you-Go Solar company Yellow were considering how to grow their startup. They had achieved some success in their first market, Malawi, and had recently entered Uganda, where business was slower. What did... View Details

Keywords: Solar Energy; Business Model; Business Startups; Developing Countries and Economies; Alternative Energy; Renewable Energy; Social Entrepreneurship; Green Technology; Salesforce Management; Diversification; Expansion; Energy Industry; Africa; South Africa; Malawi; Uganda

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry