Destination Brand - Publications - Faculty & Research

10 Dec 2014
News

Front-Row Seat

events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management

12 Sep 2006
First Look

First Look: September 12, 2006

brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the... View Details

Keywords: Sean Silverthorne

20 Feb 2008
First Look

First Look: February 20, 2008

Case 707-431 Minoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A View Details

Keywords: Martha Lagace

02 Sep 2018
News

Havana Rising

brother-in-law. Gordon works with partners like Benedetti and the Kempinski to plan events and conferences at the hotel; today, they are discussing a joint US road show to sell Cuba as a travel destination to luxury and corporate travel... View Details

Keywords: Dan Morrell; photographed by Eve North

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Print View - Course Catalog

Lynn Paine Spring 2025 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall 2024 Q1Q2 3.0 Creating Brand Value Marketing Michael Moynihan Fall 2024 Q2 1.5 Creating View Details

Publications