Publications

July 2023
Article

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao

In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details

Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods

2020
Working Paper

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao

In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details

Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods

September 2013
Exercise

An Exercise in Designing a Travel Coffee Mug

By: Elie Ofek and Michael Norris

In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details

Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry

2010
Working Paper

The Architecture of Complex Systems: Do Core-periphery Structures Dominate?

By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak

Any complex technological system can be decomposed into a number of subsystems and associated components, some of which are core to system function while others are only peripheral. The dynamics of how such "core-periphery" structures evolve and become embedded in a... View Details

Keywords: Innovation and Management; Product Design; Practice; Core Relationships; Software; Information Technology Industry

2014
Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management

By: Doug J. Chung and Das Narayandas

This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details

Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy

11 Feb 2010
Working Paper Summaries

The Architecture of Complex Systems: Do Core-periphery Structures Dominate?

Keywords: by Alan MacCormack, Carliss Y. Baldwin & John Rusnak; Video Game; Web Services

01 Dec 2004
News

A Life by Design

As a girl growing up in Riverdale, New York, Ivy Ross (PMD 68, 1994) was surrounded by modern design — and disliked it. The home she lived in and the furniture she sat on reflected the avant-garde sensibilities of her father, an... View Details

Keywords: Roger Thompson; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

March 2024
Module Note

Module Note on the Structuring of Collaborative Work

By: Ethan Bernstein

This module note for instructors describes the organizational structure module of the Managing Human Capital course that integrates insights from research on workplace connectivity (who gets to communicate with whom) and workplace transparency (who gets to observe... View Details

Keywords: Human Resources; Management; Organizational Design; Organizational Structure; Human Capital

2018
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships

By: Carliss Y. Baldwin

Organizations are formed in a free economy because a person or group perceives value in carrying out a technical recipe that is beyond the capacity of a single person. Technology specifies what must be done, what resources must be assembled, what actions taken, and... View Details

Keywords: Language; Information Technology; System; Relationships

SSRN

08 Feb 2012
Working Paper Summaries

Team Scaffolds: How Minimal In-Group Structures Support Fast-Paced Teaming

Keywords: by Melissa A. Valentine & Amy C. Edmondson

30 Oct 2018
Working Paper Summaries

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships

Keywords: by Carliss Y. Baldwin

2013
Book

Constructing Green: The Social Structures of Sustainability

By: Rebecca Henn and Andrew J. Hoffman

Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details

Keywords: Environmental Sustainability; Green Technology; Green Building; Transition; Social Issues

Find at Harvard

Article

Genetic Optimization of Photonic Bandgap Structures

By: Joel Goh, Ilya Fushman, Dirk Englund and Jelena Vuckovic

Keywords: Genetic Optimization; Photonic Crystals; Applied Optics; Design

Business transactions take widely varying forms―from multibillion-dollar corporate mergers to patent licenses to the signing of an all-star quarterback. Yet every deal shares the same goal, or at least should: to maximize the joint value created and to distribute... View Details

2014
Working Paper

Sharing Design Rights: A Commons Approach for Developing Infrastructure

By: Nuno Gil and Carliss Y. Baldwin

This study empirically investigates the relationship between design structure and organization structure in the context of new infrastructure development projects. Our research setting is a capital program to develop new school buildings in the city of Manchester, UK.... View Details

Keywords: Design; Buildings and Facilities; Education

SSRN

2025
Chapter

Critical Choices in Designing a Board: An Overview

By: Suraj Srinivasan and Lynn S. Paine

Board design is never one-size-fits-all. It’s a series of critical choices—each with trade-offs—that can define how a board functions, governs, and delivers strategic value.

That’s the premise of "Critical Choices in Designing a Board," a... View Details

Keywords: Governing and Advisory Boards

We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details

April 2000 (Revised November 2000)
Case

Computer Power Group: Designing Brand Architecture

Computer Power Group (CPG), an Australian-based consulting, education, and staffing placement firm in the IT industry, is contemplating a brand architecture capable of structuring its eight branded business units. CEO Peter James is particularly curious about whether a... View Details

Keywords: Brands and Branding; Employment Industry; Education Industry; Consulting Industry; Australia

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