Demand Substitution - Publications - Faculty & Research

16 Jun 2008
Research & Ideas

Seven Tips for Managing Price Increases

SUV for a hybrid, an example of how price inflation on one product can cause demand shifts in a second, related, category. More customers than usual will be looking out for price promotions, but don't give away the store to those who... View Details

Keywords: by John Quelch

14 Jul 2009
First Look

First Look: July 14

inputs are complements (substitutes). We also find that the optimal strength of patents on research inputs is increasing in the degree of substitution between the inputs but decreasing in the number of inputs for any degree of... View Details

Keywords: Martha Lagace

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

“agreed” or “strongly agreed” that organizations will not remain competitive unless they radically adapt to the demands of the digital era. All but 3 percent indicated that their organizations were undergoing digital transformation. [div... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

August 2019
Article

When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation

By: Yicheng Song, Nachiketa Sahoo and Elie Ofek

Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,... View Details

Keywords: Recommender Systems; Personalization; Recommendation Diversity; Variety Seeking; Collaborative Filtering; Consumer Utility Models; Digital Media; Clickstream Analysis; Learning-to-rank; Consumer Behavior; Media; Customization and Personalization; Strategy; Mathematical Methods

Citation

Find at Harvard

14 May 2018
Research & Ideas

Amazon vs. Whole Foods: When Cultures Collide

centers. This sometimes resulted in reports of workers stressed out and exhausted by the demanding environment. “It’s one of those cultures that works for some people, but not others,” says Campbell, “there is a lot more performance... View Details

Keywords: by Michael Blanding; Food & Beverage

02 Apr 2020
What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

Eddisonphotos SUMMING UP In What Ways Will the Pandemic Stimulate Research in Leadership? Preparation for Black Swan events, to the extent that it is even possible, has to be balanced against the demands for short-term results. It may be... View Details

Keywords: by James Heskett

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

what is called the Invariant Proportion of Substitution (IPS) property, which implies that the proportion of demand generated by taking business away from a competitor is the same, no matter which marketing... View Details

Keywords: by Dina Gerdeman

24 Jan 2005
Research & Ideas

Rethinking Activity-Based Costing

now possible through an approach that we call time-driven ABC, which we have successfully helped more than 100 client companies implement, including those described in this article. In the revised approach, managers directly estimate the resource View Details

Keywords: by Robert S. Kaplan & Steven R. Anderson

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

but can benefit from more information about their neighborhood spots. "Yelp is somewhat of a substitute for traditional forms of reputation," says Luca. "People are not using Yelp to find out about McDonald's." But... View Details

Keywords: by Michael Blanding; Food & Beverage

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

components of traditional newspaper companies—print subscription, print advertising, digital subscription, and digital advertising—finds that for companies with high circulations and large amounts of exclusive content, paywalls can increase overall sales, often by... View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

working on next? A: First, I hope to work on prize-linked projects more over the coming years. I want to learn about the demand for these products and, more importantly, find out whether they create new savings or simply View Details

Keywords: by Martha Lagace; Financial Services

13 Jan 2021
Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

only added three substitutions to his roster, 40 percent fewer changes than his fellow turnaround coaches made that season. Only one of eight coaching positions changed when a new assistant coach replaced the departing brother of the... View Details

Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports

17 Dec 2007
Research & Ideas

The Rise of Medical Tourism

takes a different set of individuals, a different set of infrastructure circumstances to create that scenario. We need good scholarship to verify the idea that there is a potential substitution between caring for sick people from England... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

outside base module and the proprietary firm's open extensions could result in a stronger free competitor. So the firm is more likely to open substitute modules, rather than complementary ones, to the outside OS project. We do find that... View Details

Keywords: by Julia Hanna; Web Services

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

strikes. It's as if doing so is tantamount to admitting failure as a leader. This tension is not necessarily surprising. Fortune 500 CEOs are some of the most driven, results-oriented people on the planet. Because their jobs compel them to View Details

Keywords: by Martha Lagace

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stronger demand for home goods and furnishings. Many retailers may be wary about excess inventory and will pare back their ordering. The COVID-19 pandemic is also adversely affecting the supply chains of manufacturers who provide goods to... View Details

Keywords: by Danielle Kost; Retail

15 Jun 2010
First Look

First Look: June 15

hiring and socialization policies. Institutional Demand Pressure and the Cost of Corporate Loans Authors:Victoria Ivashina and Zheng Sun Publication:Journal of Financial Economics (forthcoming) Abstract Between 2001 and 2007, annual... View Details