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      • March–April 1979
      • Article

      How Competitive Forces Shape Strategy

      By: M. E. Porter
      Many factors determine the nature of competition, including not only rivals, but also the economics of particular industries, new entrants, the bargaining power of customers and suppliers, and the threat of substitute services or products. A strategic plan of action... View Details
      Keywords: Competition; Strategy
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      Porter, M. E. "How Competitive Forces Shape Strategy." Harvard Business Review 57, no. 2 (March–April 1979): 137–145.
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