Decision Analysis - Publications - Faculty & Research - Harvard Business School

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July 2010 (Revised December 2011)
Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry

1967
Other Unpublished Work

TFX (D) - Developing an Air Force/Navy Aircraft - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Air Transportation; Government and Politics; National Security; Product Development; Decision Making

1967
Other Unpublished Work

TFX (A) - Developing an Air Force/Navy Aircraft - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Air Transportation; Government and Politics; National Security; Product Development; Decision Making; Air Transportation Industry; Aerospace Industry

1967
Other Unpublished Work

TFX (B) - Developing an Air Force/Navy Aircraft - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Air Transportation; Government and Politics; National Security; Product Development; Decision Making

1989
Other Unpublished Work

The Development and Production of Missiles and Ships - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Ship Transportation; Product Development; Production; Decision Making; National Security; Aerospace Industry

01 Dec 1986
Conference Presentation

A Group Decision Support System for Idea Generation and Issue Analysis in Organization Planning

By: L. M. Applegate, B. R. Konsynski and J. F. Nunamaker

Keywords: Groups and Teams; Planning; Management Analysis, Tools, and Techniques

July 2010
Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics

February 2010
Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details

Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques

2007
Text Book

Business Analysis and Valuation: Using Financial Statements

By: Paul M. Healy and Krishna G. Palepu

Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course materials that provide a framework for... View Details

Keywords: Valuation; Framework; Decision Choices and Conditions; Financial Statements

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July 2010
Supplement

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details

Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value

October 1993 (Revised August 1996)
Background Note

Forecasting with Regression Analysis

By: Arthur Schleifer Jr.

Provides an example of regression in one of its most important roles. Relating probabilistic forecasts based on past data to decision analysis. View Details

Keywords: Management Analysis, Tools, and Techniques; Analytics and Data Science; Forecasting and Prediction; Mathematical Methods

Teaching Interest

Decision Making Under Uncertainty

By: David E. Bell

Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details

2025
Working Paper

How to Choose Among Technologies with Learning Curves: Making Better Investment Decisions

By: Christian Kaps and Arielle Anderer

Learning curves, the fact that technologies improve as a function of cumulative experience or investment, are desirable-think inexpensive solar panels or higher performing semiconductors. But, for firms that need to pick one technology among several candidates, such as... View Details

Keywords: Learning Curve; Technology; Innovation; Batteries; Energy Storage; Sequential Decision Making; TELCO; Exploration; Exploitation; Problems and Challenges; Cost vs Benefits; Technology Adoption; Battery Industry

May 1984 (Revised September 1986)
Background Note

Basic Quantitative Analysis for Marketing

By: Robert J. Dolan

Shows how to calculate and use the break-even volume in marketing decision making. View Details

Keywords: Marketing Strategy; Mathematical Methods

February 2010
Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery

Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details

Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales

December 1978 (Revised November 1985)
Background Note

Economic Cost-Benefit Analysis

By: James E. Austin

Keywords: Cost vs Benefits

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August 2020 (Revised December 2020)
Background Note

A Note on Ethical Analysis

By: Nien-hê Hsieh

To engage in ethical analysis is to answer such questions as “What is the right thing to do?” “What does it mean to be a good person?” “How should I live my life?” Ethical analysis, on its own, is often not adequate for doing the right thing or being a good... View Details

Keywords: Ethics; Framework; Decision Making; Prejudice and Bias

1983
Article

Cost-Benefit Analysis Defended

By: Dutch Leonard and Richard Zeckhauser

Keywords: Cost vs Benefits; Mathematical Methods

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May 1979 (Revised August 2013)
Background Note

Financial Analysis of Real Property Investments

By: William J. Poorvu

Develops a conceptual framework for financial analysis of real estate investments, taking into consideration the necessity for baseline data, project trends, and forecast discontinuities. View Details

Keywords: Forecasting and Prediction; Investment Return; Trends; Real Estate Industry; Financial Services Industry

March 2006
Module Note

Financing Decisions within the Firm

By: Mihir A. Desai and Kathleen Luchs

Describes a core module in the International Finance course at Harvard Business School. The module focuses on the financial and managerial issues that confront managers who make financial decisions within multinational firms: how subsidiaries should be financed and... View Details

Keywords: Decisions; International Finance; Taxation; Business Subsidiaries; Multinational Firms and Management; Framework; Performance Evaluation; Management Analysis, Tools, and Techniques

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