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Show Results For
- All HBS Web
(725)
- People (3)
- News (115)
- Research (312)
- Events (6)
- Multimedia (2)
- Faculty Publications (166)
Anthony Mayo
Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS). He currently teaches and serves as the course head for... View Details
- 14 Nov 2016
- News
Why Big Data Isn’t Enough
- September 2017 (Revised May 2019)
- Case
Goldman Sachs' Digital Journey
By: Sunil Gupta and Sara Simonds
Lloyd Blankfein, Chairman and CEO of Goldman Sachs, proclaimed, “We are a technology firm. We are a platform.” By 2017, he led a series of initiatives to translate this vision into reality. These included giving clients access to its proprietary database without... View Details
Keywords: Finance; Information Technology; Digital Platforms; Strategy; Transformation; Digital Strategy; Digital Transformation
Gupta, Sunil, and Sara Simonds. "Goldman Sachs' Digital Journey." Harvard Business School Case 518-039, September 2017. (Revised May 2019.)
- Research Summary
Leadership in Context
By: Nitin Nohria
What can we learn from the great business leaders of the 20th century? To answer this question, we have assembled a unique database of 1000 American business leaders, each of whom has left an important legacy. Some of the initial insights we are gleaning from this... View Details
- May 2017 (Revised March 2018)
- Case
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
- 14 Jan 2015
- News
We Know How You Feel
- March 1998 (Revised July 2000)
- Case
InPart
By: Joseph B. Lassiter III, Michael J. Roberts and Jon Biotti
Stacey Lawson, HBS 1996, started a CAD parts representations database company to help designers and engineers with the design process. The company has completed its product and is starting to sell it. The case examines issues involving the organization of the sales... View Details
- 07 May 2012
- News
Crush the "I'm Not Creative" Barrier
- 25 May 2012
- News
A Harvard Professor Analyzes Why Start-Ups Fail
- Winter 2017
- Article
Why Big Data Isn't Enough
By: Sen Chai and Willy C. Shih
There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any preconceived hypotheses. But in businesses that involve scientific research and technological innovation, this approach is misguided and... View Details
Keywords: Big Data; Science-based; Science; Scientific Research; Data Analytics; Data Science; Data-driven Management; Data Scientists; Technological Innovation; Analytics and Data Science; Mathematical Methods; Theory
Chai, Sen, and Willy C. Shih. "Why Big Data Isn't Enough." Art. 58227. MIT Sloan Management Review 58, no. 2 (Winter 2017): 57–61.
- December 2000 (Revised March 2001)
- Case
DoubleTwist, Inc.
By: Joseph L. Bower and Christina L. Darwall
John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details
Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry
Bower, Joseph L., and Christina L. Darwall. "DoubleTwist, Inc." Harvard Business School Case 301-023, December 2000. (Revised March 2001.)
- June 1999 (Revised May 2000)
- Exercise
Working with your "Shadow Partner" in the healthcare industry (A)
By: Richard L. Nolan
Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. This exercise is a more difficult version of Working with Your "Shadow Partner" and is intended for those with some previous Internet... View Details
Nolan, Richard L. Working with your "Shadow Partner" in the healthcare industry (A). Harvard Business School Exercise 399-177, June 1999. (Revised May 2000.)
- September 1992
- Case
International Airlines
A frequent flyer for a large international airline encounters typical but recurring service problems. The marketing management of the company explores the use of information technology in understanding and dealing with the issues involved. Concepts of database... View Details
Keywords: Marketing Communications; Information Technology; Customer Focus and Relationships; Air Transportation Industry
Jones, Thomas O. "International Airlines." Harvard Business School Case 693-045, September 1992.
- June 2001 (Revised March 2003)
- Case
Alibris (B)
Takes place more than two years after the (A) case. Alibris has weathered the storms and has built a popular, growing business. As the Christmas season of 2000 approaches, the company is confronted with two IT projects that both seem urgent and important. The first is... View Details
Keywords: Resource Allocation; Information Technology; Service Operations; Competitive Advantage; Information Management; Service Industry
McAfee, Andrew P. "Alibris (B)." Harvard Business School Case 601-166, June 2001. (Revised March 2003.)
- February 2000 (Revised August 2000)
- Case
Microsoft Latin America
By: Robert S. Kaplan, Alberto Ballve and Antonio Davila
Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an... View Details
Keywords: Balanced Scorecard; Applications and Software; Emerging Markets; Crime and Corruption; Motivation and Incentives; Management Skills; Global Strategy; Strategy; Information Technology Industry; Latin America
Kaplan, Robert S., Alberto Ballve, and Antonio Davila. "Microsoft Latin America." Harvard Business School Case 100-040, February 2000. (Revised August 2000.)
- April 1996 (Revised March 2008)
- Exercise
Exercises on Tradeoffs and Conflicting Objectives
Presents two methodologies for making decisions in the face of conflicting objectives, pricing out, and additive scoring systems. This material is followed by four exercises designed to develop and test understanding of the basic methodology. The exercises include an... View Details
"Exercises on Tradeoffs and Conflicting Objectives." Harvard Business School Exercise 396-307, April 1996. (Revised March 2008.)
- May 1992 (Revised January 2000)
- Case
Asea Brown Boveri: The ABACUS System
By: Robert L. Simons
Describes the computer-based information system (ABACUS) used to monitor and control business operations in a complex, global company. Describes the technical attributes of the database system, financial reporting requirements, target setting and profit calculations on... View Details
Keywords: Financial Reporting; Profit; Business Growth and Maturation; Analytics and Data Science; Design; Accounting Audits; Growth and Development; Globalized Firms and Management; Complexity; Technology Industry
Simons, Robert L. "Asea Brown Boveri: The ABACUS System." Harvard Business School Case 192-140, May 1992. (Revised January 2000.)
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
- October 1996 (Revised January 1997)
- Case
MacTemps: Building Commitment in the Interim Workforce
MacTemps is a provider of temporary workers skilled in computer graphics and database management. Unlike many temporary agencies that treat temps as a commodity, MacTemps has attempted to build relationships with temps through offering benefits and training. This case... View Details
Keywords: Selection and Staffing; Organizational Design; Personal Development and Career; Information Technology Industry; Employment Industry
Bradach, Jeffrey L., and Nicole Sackley. "MacTemps: Building Commitment in the Interim Workforce." Harvard Business School Case 497-005, October 1996. (Revised January 1997.)
- 19 Sep 2018
- News