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(971)
- News (133)
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- Multimedia (4)
- Faculty Publications (547)
Show Results For
- All HBS Web
(971)
- News (133)
- Research (714)
- Events (8)
- Multimedia (4)
- Faculty Publications (547)
- September 1985 (Revised August 1992)
- Background Note
Note on Marketing Data Diskettes and MAT (Marketing Analytical Tools)
Kaufmann, Patrick J. "Note on Marketing Data Diskettes and MAT (Marketing Analytical Tools)." Harvard Business School Background Note 586-056, September 1985. (Revised August 1992.)
- May 2018
- Exercise
Data Visualization & Communication Exercise
By: Srikant M. Datar and Caitlin N. Bowler
This exercise uses the 1986 Challenger shuttle disaster to explore the relationship between data visualization, effective communication, and decision-making. Students review and analyze excerpts from the 13 charts engineers presented to NASA executives the night before... View Details
Keywords: Visualization; Data; Analytics and Data Science; Communication; Performance Effectiveness; Decision Making; Analysis
Datar, Srikant M., and Caitlin N. Bowler. "Data Visualization & Communication Exercise." Harvard Business School Exercise 118-107, May 2018.
- May–June 2023
- Article
Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut
By: Fabrizio Fantini and Das Narayandas
Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are... View Details
Fantini, Fabrizio, and Das Narayandas. "Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut." Harvard Business Review 101, no. 3 (May–June 2023): 82–91.
- August 2017 (Revised August 2018)
- Case
Busbud: Building a Data Company
By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is... View Details
Keywords: Data Science; Analytics and Data Science; Business Startups; Knowledge Acquisition; Customers; Measurement and Metrics; Transportation Industry
Datar, Srikant M., Alistair Croll, and Caitlin N. Bowler. "Busbud: Building a Data Company." Harvard Business School Case 118-011, August 2017. (Revised August 2018.)
- 9 AM – 10 AM EDT, 16 Oct 2019
- HBS Online
HBS Online Business Analytics
Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
Program Dates: October 16, 2019 - December 11, 2019 View Details
- 9 AM – 10 AM EST, 09 Jan 2019
- HBS Online
HBS Online Business Analytics
Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
Program Dates: January 9, 2019 - March 6, 2019 View Details
- 9 AM – 10 AM EDT, 07 Aug 2019
- HBS Online
HBS Online Business Analytics
Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
Program Dates: August 7, 2019 - October 2, 2019 View Details
- 9 AM – 10 AM EDT, 20 Mar 2019
- HBS Online
HBS Online Business Analytics
Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
Program Dates: March 20, 2019 - May 15, 2019 View Details
- January 2021 (Revised June 2023)
- Case
Biobot Analytics
In 2017, Newsha Ghaeli and Mariana Matus were deciding whether to leave their labs at the Massachusetts Institute of Technology, put other job opportunities aside, and dive full-time into founding a wastewater analysis start-up, Biobot. Ghaeli, an architect, and Matus,... View Details
Keywords: Entrepreneurship; Information Technology; City; Analytics and Data Science; Personal Development and Career; Technology Industry; Utilities Industry; Health Industry; Information Technology Industry; Information Industry; Biotechnology Industry; United States; Kuwait; Korean Peninsula
Kluender, Raymond, Joshua Krieger, and Mitchell Weiss. "Biobot Analytics." Harvard Business School Case 821-045, January 2021. (Revised June 2023.)
- January 2021 (Revised May 2021)
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
- July 2022
- Supplement
Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
- November 2016 (Revised November 2016)
- Case
Radial Analytics Probes Post-Acute Care
By: Richard G. Hamermesh and Olivia Hull
Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized care plans for patients leaving the... View Details
Keywords: Electronic Medical Records; Electronic Health Records; Data Science; Entrepreneurship; Health Care and Treatment; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; Cambridge; Massachusetts
Hamermesh, Richard G., and Olivia Hull. "Radial Analytics Probes Post-Acute Care." Harvard Business School Case 817-029, November 2016. (Revised November 2016.)
- December 2016 (Revised December 2020)
- Course Overview Note
Big Data in Marketing
By: John Deighton and Mike Horia Teodorescu
Deighton, John, and Mike Horia Teodorescu. "Big Data in Marketing." Harvard Business School Course Overview Note 517-077, December 2016. (Revised December 2020.)
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
- September 2018
- Case
Verisk: Trailblazing in the Big Data Jungle
By: Andrew Wasynczuk, Francesca Gino and Karim Sameh
This case revolves around Verisk Analytics' initiatives to drive innovation throughout the firm's many business verticals. Verisk, originally named ISO, started life as an insurance rating agency in the early 1970s, acting as an intermediary between insurance companies... View Details
Keywords: Verisk; Argus; Wood Mackenzie; Insurance; Energy; Analytics; Data; Big Data; Acquisitions; Acquisition Strategy; Innovation; Organic Growth; Innovation Strategy; Innovation Leadership; Technological Innovation; Acquisition; Growth and Development Strategy; Analytics and Data Science; Insurance Industry; Energy Industry; Consulting Industry; United States; United Kingdom; New York (state, US); England
Wasynczuk, Andrew, Francesca Gino, and Karim Sameh. "Verisk: Trailblazing in the Big Data Jungle." Harvard Business School Case 919-014, September 2018.
- May 2018 (Revised June 2018)
- Case
Cowen Inc.: Leveraging Data
By: Boris Groysberg, Sarah Abbott and Annelena Lobb
Cowen Inc.’s broker-dealer, Cowen and Company, LLC, boasted a number of analysts who had made prescient stock calls on the basis of creative data analysis. Now Cowen Inc. had opened a new subsidiary, Kyber, which would attempt to monetize new data science products.... View Details
Keywords: Data Science; Equity Research; Research Analysts; Investment; Analytics and Data Science; Equity; Research; Analysis; Competitive Strategy
Groysberg, Boris, Sarah Abbott, and Annelena Lobb. "Cowen Inc.: Leveraging Data." Harvard Business School Case 418-035, May 2018. (Revised June 2018.)
- 2021
- Working Paper
Time Dependency, Data Flow, and Competitive Advantage
Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government... View Details
Keywords: Economics Of AI; Value Of Data; Perishability; Time Dependency; Flow Of Data; Data Strategy; Analytics and Data Science; Value; Strategy; Competitive Advantage
Valavi, Ehsan, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu, and Karim R. Lakhani. "Time Dependency, Data Flow, and Competitive Advantage." Harvard Business School Working Paper, No. 21-099, March 2021.
- Video
Analytics Track Trailer
- January 2024 (Revised May 2024)
- Case
PortageBay and ESG Analytics
By: Vikram S. Gandhi and Radhika Kak
In 2023, sustainable investors faced several challenges. The first was the lack of access to standardized and vetted environmental, social, and governance (ESG) data, and equally, the interpretation of this data into investment-useful insights. Reducing reliance on... View Details
Keywords: ESG Ratings; Investment Funds; Governance; Environmental Sustainability; Corporate Social Responsibility and Impact
Gandhi, Vikram S., and Radhika Kak. "PortageBay and ESG Analytics." Harvard Business School Case 324-065, January 2024. (Revised May 2024.)
- January 2019 (Revised July 2021)
- Case
Analytical Space: The Next Frontier?
By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Lane
With one satellite aloft and in the midst of beta testing in late 2018, Analytical Space founders Justin Oliveira and Dan Nevius turned to critical questions about the pioneering startup’s go-to-market, pricing, and business development strategy. Analytical Space aimed... View Details
Keywords: Pricing Decisions; Demand Validation; Revenue Model; Business Development; Space Tech; Satellites; Earth Observation; Remote Sensing; Business Startups; Emerging Markets; Growth and Development Strategy; Finance; Selection and Staffing; Business Strategy; Aerospace Industry
Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Lane. "Analytical Space: The Next Frontier?" Harvard Business School Case 819-089, January 2019. (Revised July 2021.)