Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (245) Arrow Down
Filter Results: (245) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (245)
    • News  (50)
    • Research  (164)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (159)

Show Results For

  • All HBS Web  (245)
    • News  (50)
    • Research  (164)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (159)
← Page 3 of 245 Results →
  • 10 Apr 2013
  • News

New Harvard Business School program expands on marketing case studies of Jay-Z, Lady Gaga

  • 18 Dec 2006
  • Lessons from the Classroom

Grooming Next-Generation Leaders

Finding and nurturing future leadership talent is a primary concern for most organizations. How can they identify top people, train them, and—here's the catch—retain them? And do so in the face of ever-increasing global challenges? Harvard Business School professors W.... View Details
Keywords: by Martha Lagace
  • Research Summary

Building Capabilities in Professional Service Firms

One of the most distinctive aspects of professional service firms is that the vast majority of the people who work in them are directly involved in serving clients.  Long-term success in a professional service firm requires obtaining and developing the right... View Details

  • Web

Marketing - Doctoral

Ayelet Israeli Leslie K. John Tarun Khanna Himabindu Lakkaraju Rajiv Lal Jacqueline Ng Lane Michael Lingzhi Li Edward McFowland III Henry W. McGee Antonio Moreno John C. Mulliken Das Narayandas Seth Neel... View Details
  • Web

Marketing Faculty - Faculty & Research

Lecturer of Business Administration Das Narayandas Edsel Bryant Ford Professor of Business Administration Demi Oba Assistant Professor of Business Administration Elie Ofek Malcolm P. McNair Professor of... View Details
  • Web

South Asia - Global

in the Taj Land’s End in Mumbai. The case discussion centered on Tata Power’s strategic commitment to achieving net zero by 2045. January 2025 EVENT Case Discussion on “Digital Transformation at Tata Steel” with Prof. Das View Details
  • Web

Marketing Awards & Honors - Faculty & Research

Inflation” (HBS Case 522-087, March 2022) with Jeremy Yang and Das Narayandas. Ayelet Israeli : Finalist for the 2024 Erin Anderson Award for Emerging Female Marketing Scholar and Mentor from the American Marketing Association Foundation.... View Details
  • Web

Faculty & Research - Race, Gender & Equity

Groysberg Janice H. Hammond Nien-he Hsieh Jon M. Jachimowicz Summer R. Jackson Rosabeth M. Kanter Rembrand M. Koning Anthony Mayo Kathleen L. McGinn Kristin W. Mugford Kyle R. Myers Das Narayandas Michael I.... View Details
  • Web

Marketing - Faculty & Research

experiment. Featured Case Hometown Foods: Changing Price Amid Inflation Case By: Julian De Freitas, Jeremy Yang, and Das Narayandas During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a... View Details
  • Web

Strategy - Faculty & Research

Rebecca A. Karp William R. Kerr Asim I. Khwaja Aliya Korganbekova Himabindu Lakkaraju Todd A. Lensman Dorothy A. Leonard Rob Markey Anthony Mayo Emily R. McComb F. Warren McFarlan Kathleen L. McGinn Robert C. Merton Max J. Miller Michael T. Moynihan John C. Mulliken... View Details
  • 2010
  • Simulation

Marketing Simulation: Managing Segments and Customers

By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details
Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry
Citation
Purchase
Related
Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
  • May 1996 (Revised March 1998)
  • Case

SaleSoft, Inc. (A)

By: Das Narayandas
SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details
Keywords: Business Startups; Decisions; Revenue; Marketing Strategy; Product Launch; Sales; Opportunities; Information Technology; Technology Industry
Citation
Educators
Purchase
Related
Narayandas, Das. "SaleSoft, Inc. (A)." Harvard Business School Case 596-112, May 1996. (Revised March 1998.)
  • Web

Faculty - Creating Emerging Markets

Merrill J. Fernando M.V. Subbiah Dr. Nalli Kuppuswami Chetti Das Narayandas Edsel Bryant Ford Professor of Business Administration Research Interests : business marketing , customer focus , customer... View Details
  • August 2022 (Revised October 2023)
  • Case

Bajaj Finance: Building an Omnipresent Financial Services Firm

By: Das Narayandas and Rachna Tahilyani
Bajaj Finance, India’s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent... View Details
Keywords: Financial Institutions; Transformation; Financial Instruments; Customer Satisfaction; Internet and the Web; Customer Focus and Relationships; India
Citation
Educators
Purchase
Related
Narayandas, Das, and Rachna Tahilyani. "Bajaj Finance: Building an Omnipresent Financial Services Firm." Harvard Business School Case 523-040, August 2022. (Revised October 2023.)
  • 01 Sep 2023
  • News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
Keywords: Jennifer Gillespie
  • January 2017 (Revised May 2019)
  • Case

Paytm: Building a Payments Network

By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
By January 2017, Paytm, a mobile payments company that started in 2010, became India’s largest mobile payments platform with over 142 million users and $5 billion valuation. Could Paytm become a $100 billion company its founder Vijay Shekhar Sharma envisioned it be? View Details
Keywords: Mobile Payments; Ecommerce; Mobile App; India; Entrepreneurship; Expansion; Service Operations; Mobile and Wireless Technology; E-commerce; Service Industry; India
Citation
Educators
Purchase
Related
Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Paytm: Building a Payments Network." Harvard Business School Case 517-091, January 2017. (Revised May 2019.)
  • March–April 2019
  • Article

The Future of Leadership Development

By: Das Narayandas and Mihnea Moldoveanu
The need for leadership development has never been more urgent. Companies of all sorts realize that to survive in today’s volatile, uncertain, complex, and ambiguous environment, they need different leadership skills and organizational capabilities from those that... View Details
Keywords: Talent Management; Executive Education; Leadership Development; Business Education; Management Skills; Learning; Online Technology
Citation
Find at Harvard
Related
Narayandas, Das, and Mihnea Moldoveanu. "The Future of Leadership Development." Harvard Business Review 97, no. 4 (March–April 2019): 40–48. (Spotlight Talent Management.)
  • Web

Faculty - Race, Gender & Equity

Operations Management course. Professor Myers studies the economics of innovation. His... Das Narayandas Edsel Bryant Ford Professor of Business Administration Das View Details
  • August 2006 (Revised February 2009)
  • Case

Tanishq: Positioning to Capture the Indian Woman's Heart

By: Das Narayandas and Kerry Herman
The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details
Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India
Citation
Educators
Purchase
Related
Narayandas, Das, and Kerry Herman. "Tanishq: Positioning to Capture the Indian Woman's Heart." Harvard Business School Case 507-025, August 2006. (Revised February 2009.)
  • Article

What Professional Service Firms Must Do to Thrive

By: Ashish Nanda and Das Narayandas
When the going gets tough, professional service firms (PSFs) often get desperate and chase all kinds of business just to keep the lights on. Consultancies, financial services firms, VC/PE firms, and the like offer services and sign up clients they should never have... View Details
Keywords: Professional Service Firms; Client Mix; Strategic Positioning; Organizations; Performance Effectiveness; Decision Making; Framework
Citation
Find at Harvard
Read Now
Related
Nanda, Ashish, and Das Narayandas. "What Professional Service Firms Must Do to Thrive." Harvard Business Review 99, no. 2 (March–April 2021): 98–107.
  • ←
  • 3
  • 4
  • …
  • 12
  • 13
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.