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- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
and five companion movies. Adding DVD and merchandise sales, theme parks, etc., Advertising Age valued the Potter economy at $15 billion. Sizzle. A blockbuster does not just address an important need. It does so in an exciting and...
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- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
versus items they should buy (salad). In their research on online grocery-buying habits and DVD rentals, Harvard Business School's Katy Milkman and Todd Rogers, along with Professor Max Bazerman, provide insights on the want-should...
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by Sean Silverthorne
- 03 Sep 2013
- First Look
First Look: September 3
Netflix and Blockbuster in the DVD rental market and, later, Netflix's subsequent growth (and strategic challenges) in video streaming. The case is set in September 2011, after Netflix announced the unbundling of its View Details
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Sean Silverthorne
- 14 Oct 2009
- First Look
First Look: October 14
Disney or Pixar. Instead, anime producers are locked into a highly fragmented domestic market, dominated by content distributors (TV stations and DVD companies) and advertising agencies. We argue that Japan has to adopt legislation in...
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Martha Lagace
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
won't incur costs for less popular videos until a customer actually purchases the title. They can produce a copy on demand, doing away with the need to store inventory in the warehouse that may or may not sell. Life In The Tail Elberse and Oberholzer-Gee also analyzed...
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- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
videogame consoles are no longer just gaming platforms, they are gateways to a variety of digital content, including DVD movies and Internet video for the gamer and advertising and other promotional opportunities for the advertiser....
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- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
example, the current battle over the next-generation format for DVD. Will it be Blu-ray (Sony) or HD DVD (Toshiba)? Without an accepted standard in this case, and one does not appear likely, consumers will be forced to buy one format or...
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- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
10 percent, in these early weeks. Q: Do your findings have implications for the video market? A: The video window, particularly DVD sales in recent years, has developed into a significant additional source of revenue for movie studios....
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- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
These practices can generate substantial revenues for firms, and while price discrimination, targeted ads, and information sharing need not be detrimental to welfare, consumers are generally uncomfortable with them. When it was discovered that View Details
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD...
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Martha Lagace