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- All HBS Web
(58)
- News (9)
- Research (33)
- Multimedia (2)
- Faculty Publications (32)
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- February 2023
- Case
Seemore Meats & Veggies
By: Lou Shipley, Patricia Favreau and Mel Martin
Cara Nicoletti was an emerging food entrepreneur that had recently launched her first product, a sustainably sourced, vegetable-infused meat sausage. Brooklyn, New York City-based Seemore Meats & Veggies had seen promising signs of success in local markets and pockets... View Details
Keywords: Sales; Food; Logistics; Entrepreneurship; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States
Shipley, Lou, Patricia Favreau, and Mel Martin. "Seemore Meats & Veggies." Harvard Business School Case 823-084, February 2023.
- Program
Strategic Marketing for Driving Growth
new DTC (direct-to-consumer) entrants Expand your personal and professional network Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe Build... View Details
- 01 Jun 2023
- News
Pet Project
beginning was that the only way DTC physical goods make sense, as a venture-fundable, multiple-X return on your investment business, is if you can achieve the strong lifetime value (LTV) to customer-acquisition-cost (CAC) ratio that... View Details
- 01 Mar 2021
- Blog Post
Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer
design, incubate and invest in DTC businesses through their multiple forms and iterations. Tell us about your SIP. Why is it exciting? Our SIP is called Managing Beyond Direct to Consumer (DTC) and we are in our second year of running it.... View Details
- 06 Oct 2023
- Blog Post
Short Intensive Programs 2024 Preview: From Climate Change to Formula 1
in last year’s SIPs gave rave reviews. Neelam Khan (MBA 2024) considers Moving Beyond DTC a highlight of her time at HBS, and noted its comprehensive approach. “It didn't solely focus on founders and branding; it also offered a thorough... View Details
- Web
2023 Reunion Presentations - Alumni
Rise of DTC Brands – Implications for Legacy Brands Professor Rajiv Lal This modified case discussion did not require pre-reading. + More Info – Less Info We discuss the forces that have given rise to many direct-to-consumer (DTC) brands... View Details
- 06 Feb 2023
- Blog Post
African American Student Union Spotlight on HBCUs
started as DTC companies and have since grown to multi-million and billion dollar brands. We heard directly from the founders, which included celebrity entrepreneurs like Scarlett Johansson, Kim Kardashian, Bobbi Brown, David Chang, and... View Details
- 19 Jan 2022
- Blog Post
From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business
year. The course focused on how to grow, scale, and move from purely DTC to omnichannel – with the assistance of many incredible guests (Lori Greiner of Shark Tank, Jordana Kier and Alexandra Friedman of Lola, and Christina Tosi of... View Details
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses - Investor management -... View Details
- 05 Oct 2021
- News
Launch Signals
the fastest-growing DTC brand with a 313.7 percent increase in online traffic quarter-over-quarter. Both Fitzgerald and de Zárraga see Flare as a stopgap measure until cultural and policy changes shift the prevailing environment around... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Pattern Brands CEO Asmita Dubey, L'Oreal CMO Changes in Distribution Show Hide Details Concepts DTC Brands: Fad or Disruption? DTC Brands: Innovations and Challenges, Part I View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
The Answers: It depends on the company’s goals. We’ve seen many examples of DTCs that had to scale and go to retail faster than they were ready, due to investor pressure. If Saigal is happy with the current scale and performance, she... View Details
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses - Investor management -... View Details
- Web
Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
perspectives on the product life cycle. Cases discussed include Casper Sleep, a DTC mattress company, that sought to evolve over time from a single mattress offering to the “Nike of Sleep.” Patch attempted to make a marketplace for carbon... View Details
- 16 Nov 2020
- Blog Post
Flatiron School: Reflections from Summer 2020
paired with a beverage start-up based in Miami and helped the company make the pivot from B2B sales to DTC sales in the face of COVID disruptions by analyzing its marketing and the sales data. NOTE: Full list of client partners included... View Details
Keywords: All Industries
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
to offline media, which made attribution modeling more difficult. Decisions pertaining to product extensions, channel expansion beyond DTC e-commerce, and geographic expansion were also on the table to prove that Hubble's customer value... View Details
Keywords: Dina Gerdeman
- Web
Flatiron School: Reflections from Summer 2020 - Recruiting
project was the capstone project, and I worked with Birchbox (an HBS founded company!) on analyzing their customer churn. Jay Kim (MBA 2020) : I was paired with a beverage start-up based in Miami and helped the company make the pivot from B2B sales to View Details
- Web
Print View - Course Catalog
opportunity for success as well as familiarize ourselves with basic theoretical perspectives on the product life cycle. Cases discussed include Casper Sleep, a DTC mattress company, that sought to evolve over time from a single mattress... View Details