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  • All HBS Web  (99)
    • News  (12)
    • Research  (66)
  • Faculty Publications  (48)

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  • All HBS Web  (99)
    • News  (12)
    • Research  (66)
  • Faculty Publications  (48)
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  • December 2022
  • Case

To Feed the Planet: Juan Luciano at ADM

By: Joshua D. Margolis, David E. Bell, Damien McLoughlin, Stacy Straaberg and James Weber
In December 2022, Juan Luciano, Chairman and CEO of agribusiness and nutrition giant ADM, considered the next phase of the historic company’s future. Beginning in 2011 when he joined as COO and moving into his tenure as CEO in 2015, Luciano led a transformation of ADM... View Details
Keywords: Agriculture; Leadership; Agribusiness; Acquisition; Business Units; Customer Focus and Relationships; Customer Value and Value Chain; Forecasting and Prediction; Capital; Cash; Cost of Capital; Cost Management; Profit; Food; Global Range; Innovation Strategy; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Risk Management; Organizational Culture; Organizational Structure; Strategic Planning; Risk and Uncertainty; Adaptation; Business Strategy; Corporate Strategy; Vertical Integration; Value Creation; Transformation; Agriculture and Agribusiness Industry; Energy Industry; United States; Chicago
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Margolis, Joshua D., David E. Bell, Damien McLoughlin, Stacy Straaberg, and James Weber. "To Feed the Planet: Juan Luciano at ADM." Harvard Business School Case 423-060, December 2022.
  • March 2006 (Revised September 2006)
  • Case

Irizar in 2005

By: Ramon Casadesus-Masanell and Jordan Mitchell
In June 2005, Koldo Saratxaga, the leader of Basque-based luxury coach manufacturer Irizar, decided to leave after 14 years at the helm of the worker-owned cooperative. Under Saratxaga's stewardship, Irizar was saved from near bankruptcy in 1991 and has become a highly... View Details
Keywords: Business Model; Business Startups; Customer Focus and Relationships; Resignation and Termination; Leadership Style; Production; Quality; Luxury; Competitive Advantage; Construction Industry; Real Estate Industry; South Africa; China; India; Mexico; Brazil
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Casadesus-Masanell, Ramon, and Jordan Mitchell. "Irizar in 2005." Harvard Business School Case 706-424, March 2006. (Revised September 2006.)
  • October 2014 (Revised March 2015)
  • Case

Integrated Reporting at Aegon

By: Robert G. Eccles, George Serafeim, Sydney Ribot and Michael Krzus
In 2011, Aegon adopted integrated reporting—a corporate reporting approach that sought to present company performance in a holistic light by considering medium- to long-term issues, stakeholder opinions, and the relationship between material financial and nonfinancial... View Details
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Eccles, Robert G., George Serafeim, Sydney Ribot, and Michael Krzus. "Integrated Reporting at Aegon." Harvard Business School Case 315-011, October 2014. (Revised March 2015.)
  • Research Summary

Lean Startup Management Practices

By: Thomas R. Eisenmann

Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details

  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

School Case 318-051 Zensar Technologies Ltd. Zensar, an established mid-tier IT services company based in India, is known for its customer-centric approach and close-knit culture. Sandeep Kishore has recently stepped in as the MD and CEO,... View Details
Keywords: Dina Gerdeman
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

digital transformation journey. 2. Align around a customer-centric narrative Vision and strategy matter, but without a sense of shared purpose, employees aren’t willing to do the hard work required to build a digitally mature... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

demonstrates that firms who maintain or accelerate customer-centric philosophies consistently outperform firms that do not.” All in all, this set of circumstances and stricter budget constraints make customers less able and less willing... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

According to a new book by Harvard Business School's Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. An outside-in perspective means that... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 06 Feb 2020
  • Research & Ideas

What We Learned from Reading Jeff Bezos’ Patents

previously in our analysis of his Amazon shareholder letters. 4. Jeff Bezos’ patents are customer-centric For a more granular look at Bezos’ inventions, we performed a word frequency analysis using the abstracts of his patents. The top... View Details
Keywords: by Tricia Gregg and Boris Groysberg; Retail
  • 20 Dec 2022
  • Op-Ed

Employee Feedback: The Key to Retention During the Great Resignation

aligned with its strategic performance goals and its human and customer-centric values. Because managers at all levels are held accountable for implementing and maintaining this governance and learning system, it becomes embedded in the... View Details
Keywords: by Michael Beer
  • 24 Jan 2011
  • HBS Case

Terror at the Taj

with Ruth Page and David Habeeb of the HBS Educational Technology Group, Terror at the Taj Bombay: Customer-Centric Leadership documents the bravery and resourcefulness shown by rank-and-file employees during the siege.  Video interviews... View Details
Keywords: by Julia Hanna; Accommodations
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

vaccination efforts. In contrast to the product-centric view employed to develop and distribute the vaccines, the shots-in-arms problem of convincing people to be vaccinated requires patient- or customer-centric solutions. [div... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 30 Nov 2016
  • What Do You Think?

How Do Leaders Manage the Tension Between Pride and Arrogance?

example, Jaime M said, “What you define as pride would be better stated as humility, a customer-centric focus as opposed to an organization driven focus. You can build pride around humility and it will be tempered in a positive way that... View Details
Keywords: by James Heskett
  • 16 Oct 2019
  • Research & Ideas

Read Our Most Popular Stories of the Quarter

great customer service is no longer the responsibility of just one department. Creating the customer-centric organization. (12,182 visits) What Machine Learning Teaches Us about CEO Leadership Style Researchers use machine-learning to... View Details
Keywords: by Sean Silverthorne
  • 01 Jun 2020
  • What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

perform, customers notice. Marketing roulette For example, those who use Amazon’s Subscribe & Save service to preschedule periodic deliveries at a discount, may believe they deserve preferential treatment from this customer-centric... View Details
Keywords: by James Heskett; Retail
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

large or small); and what changes to make to pricing terms and product features. Purchase this case:http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806188 Best Buy Co., Inc.: Customer-Centricity Rajiv Lal,... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2020
  • Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
Keywords: by Kristen Senz; Financial Services
  • 05 Apr 2011
  • First Look

First Look: April 5

to balance its Chinese heritage claims with claims of modernity. The China skin care market is growing extraordinarily fast. Is that an asset or a liability? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511051-PDF-ENG Terror at the Taj Bombay: View Details
Keywords: Sean Silverthorne
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

A Customer-Centric Approach to Innovation Harvard Business School Case 507-037 AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel,... View Details
Keywords: Martha Lagace
  • 17 Mar 2015
  • First Look

First Look: March 17

the page count of its annual corporate reporting documents, helped stakeholders gain a more thorough understanding of its strategy, and begun the transition from being a product manufacturer to a customer-centric company. Still, the... View Details
Keywords: Sean Silverthorne
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