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  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

compete with players like Temu and Shein, others may want to distinguish themselves by emphasizing the quality of their products and services, thus justifying their higher prices, Ofek says. In fact, being transparent with View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • 11 May 2017
  • Blog Post

Why We Recruit: Microsoft

“empowering every person and organization on the planet to achieve more,” really captures the essence of Microsoft. We are customer obsessed, data driven, and always encouraged to have a growth mindset. What recruiting tactics have you... View Details
Keywords: Technology
  • 04 May 2021
  • News

Hubert Joly from Best Buy

  • 16 Jul 2018
  • Blog Post

3 Key Take-a-Ways From My Summer at Zalando

I am now on the halfway point of my internship and I would like to use this post to share three of the most relevant experiences I have had in the last few weeks at Zalando. 1. Management Board speaks about Diversity As I mentioned on my previous post, Zalando fosters... View Details
Keywords: Consumer Products / Retail
  • February 2018 (Revised August 2018)
  • Case

OpenInvest

By: Shawn Cole, Boris Vallée and Nicole Tempest Keller
Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details
Keywords: Fintech; Impact Investing; Investment Portfolio; Customization and Personalization; Technological Innovation; Social Issues; Growth and Development Strategy; Business Model; Financial Services Industry
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  • Article

Unconventional Insights for Managing Stakeholder Trust

By: Michael Pirson and Deepak Malhotra
Initiatives to build and maintain trust with various stakeholders, including customers, employees, suppliers and investors, are at the top of the executive agenda at many organizations. But most companies don't really understand how to manage stakeholder trust... View Details
Keywords: Values and Beliefs; Knowledge Use and Leverage; Organizational Culture; Business and Stakeholder Relations; Perspective; Trust; Cooperation
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  • January 2021 (Revised October 2021)
  • Case

eToro: Building the World's Largest Social Trading Network

By: Elie Ofek and Danielle Golan
Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make... View Details
Keywords: Social Trading Platform; Investment; Social and Collaborative Networks; Marketing Strategy; Expansion; Digital Platforms
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  • 05 Jun 2019
  • Blog Post

Exploring the Beauty Industry through an Independent Project

completed an Independent Project under the guidance of a professor.   In recent years, the beauty industry has fundamentally changed – incumbents are being disrupted by direct-to-consumer brands, customer data is being used to deliver a... View Details
  • September 2016 (Revised March 2020)
  • Teaching Note

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%... View Details
Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at... View Details
Keywords: Sean Silverthorne
  • October 2017 (Revised April 2018)
  • Case

Improving Worker Safety in the Era of Machine Learning (A)

By: Michael W. Toffel, Dan Levy, Jose Ramon Morales Arilla and Matthew S. Johnson
Managers make predictions all the time: How fast will my markets grow? How much inventory do I need? How intensively should I monitor my suppliers? Which potential customers will be most responsive to a particular marketing campaign? Which job candidates should I... View Details
Keywords: Machine Learning; Policy Implementation; Empirical Research; Inspection; Occupational Safety; Occupational Health; Regulation; Analysis; Forecasting and Prediction; Policy; Operations; Supply Chain Management; Safety; Manufacturing Industry; Construction Industry; United States
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  • 17 Nov 2015
  • First Look

November 17, 2015

Case 615-044 Trouble at Tessei In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues,... View Details
Keywords: Sean Silverthorne
  • March 2018 (Revised March 2018)
  • Teaching Note

OpenInvest

By: Boris Vallee and Caitlin Reimers Brumme
Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolio to their personal values in an automated way, for instance by screening out weapon manufacturers stocks or overweighting LGBTQ... View Details
Keywords: Socially Responsible Investing; Investing For Impact; Robo-advisors; Investment; Values and Beliefs; Customization and Personalization; Technology; Financial Services Industry
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  • Forthcoming
  • Article

From Bupkis to Sechel in Health Care

By: Regina E. Herzlinger and Richard Boxer
Fifty years ago, famed economist Milton Friedman declared that “The social responsibility of business is to increase its profits.” This free market manifesto was adopted by the healthcare industry as well. But transactional has evolved into transformational with the... View Details
Keywords: Corporate Accountability; Customer Focus and Relationships; Corporate Social Responsibility and Impact; Health Industry
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  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

increases," write the authors of How to Identify the Best Customers for Your Business, published in the Winter 2013 issue of the MIT Sloan Management Review. “Ineffective opportunity management eventually leads to loss of money,... View Details
Keywords: by Sean Silverthorne
  • 13 Oct 2015
  • First Look

October 13, 2015

has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between consumers and producers may diminish work performance. Two field and two laboratory experiments in food service settings suggest View Details
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

categories) becomes unproductive due to customers migrating to e-tailers. As entire sections of these stores die from online competition, category killers are being pressed to come up with solutions to keep their overall model afloat. The... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

customer experience. Female managers are more adept at building rapport among mixed-gender teams, which can improve an organization’s performance, says research by Jorge Tamayo. The Harvard Business School Faculty Summer Reader 2024 by... View Details
  • 2024
  • Article

Effects of a Real-Time Information-Based Intervention on Physician Prescribing Behavior

By: Olivia Zhao and Anna D Sinaiko
High out-of-pocket (OOP) prices for prescription drugs create financial difficulties for patients, and cost-related underuse of medications can adversely patient health. Simultaneously, many physicians report a willingness to address affordability concerns with... View Details
Keywords: Price; Health Care and Treatment; Communication Technology; Technology Adoption; Customer Focus and Relationships; Health Industry
Related
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

Good and the Bad.” Rather than just presenting the strengths of its various credit card offerings, they proposed also promoting each credit card’s less-obvious drawbacks. Being transparent with customers... View Details
Keywords: Dina Gerdeman