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Show Results For
- All HBS Web
(1,226)
- People (2)
- News (257)
- Research (729)
- Events (2)
- Multimedia (3)
- Faculty Publications (171)
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- 01 Mar 2005
- News
Lighting It Up
used to be a one-season event,” Wilkins noted. “Now most customers want to leave lighting up year-round because it signifies a special event.” Wilkins is excited by the prospect that more American cities may come to look like Hong Kong... View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
2008), offers this case study to HBS alumni: “There are many reasons for us to pursue diversification. Our client pool is made up of relatively small, local solar markets, and installations will eventually slow down; many customers (as... View Details
- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly value-conscious View Details
- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught Me about Management by Gordon... View Details
- 01 Sep 2009
- News
Ready for Launch
that provides incentives to employees while generating profits and growth.” The plan: Rechargeable batteries are a safe, clean, affordable energy source. Each battery has the size and weight of a brick and can be delivered directly to View Details
Keywords: Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution
- 01 Feb 2001
- News
HBSi Combines HBS Content with State-of-the-Art Technology
who will serve as chief content officer and chairman of HBSi. "We believe that through the power of HBSi's custom education approach, we can help nurture an accomplished and influential group of managers and... View Details
- 01 Mar 2012
- News
Making Finance Personal
there’s one thing I’ve learned in business, it’s the power of rapid-fire experimentation: enabling your team to test, rapidly change, iterate, and test again. Run experiments with customers and let them... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook... View Details
- 01 Sep 2011
- News
Charged Up
out of MIT, A123’s patented rechargeable batteries include a breakthrough Nanophosphate powder that increases conductivity, providing higher power levels and longer battery life. With initial applications for commercial View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
other gate-related event services. The company—which formed in late 2014 in a merger of a ticket-selling operation and a youth sports–focused custom commemoratives business—currently works with about two dozen schools in California, has... View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
recognize the power of food and entertaining as a cultural trend.” Listen and learn. “The pandemic paused our live outreach events and created uncertainty about how we’d stay connected and relevant to consumers. Then a View Details
- 01 Apr 2001
- News
Books: Brand New
Koehn examines six business pioneers across three centuries to better understand, as she puts it, how “individual entrepreneurs and companies translate a few buyers’ curiosity about new products into widespread customer loyalty.” The six... View Details
- 22 Sep 2016
- News
Building a Green Energy Grid
megawatts of wind energy—enough to power more than one million homes—from the wind-rich Oklahoma Panhandle region to customers in Arkansas, Tennessee, and other states in the Mid-South and Southeast.... View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
Most of the money is taken from revenues generated by the Working Assets credit card, long-distance telephone, and Internet businesses, whose customers sign on for these services because they support the company's progressive stance and... View Details
Keywords: Marguerite Rigoglioso
- 17 Dec 2015
- News
Design Thinking: Hands-On Learning At The Harvard Innovation Lab
Professor Srikant Datar’s creative problem-solving course, Design Thinking and Innovation, brings students together to hone their skills in identifying opportunities, prototyping solutions, and iterating to meet customer needs. “Creative... View Details
- 01 Jun 1998
- News
Diversity and Community
Not so long ago in the business realm, diversity and social justice issues were consigned to a dim, neglected area somewhere at the corporation's farthest perimeter, or locked outside the company gates altogether. Earlier this year, however, one of America's most View Details
Keywords: Garry Emmons
- 01 Sep 2010
- News
You’ve Been YouTubed
company’s response won praise. But students did not agree on whether United should have used the incident to make an affirmative statement on customer service, or should simply have kept a low profile and waited for attention to subside.... View Details
- 01 Mar 2025
- News
Venture: Time Heals All
Health (named for the ward where Borkenstein worked) in 2022 with the goal of modernizing nursing workforce management. Their user-friendly mobile app, powered by cutting-edge data science, is being deployed in hospitals across the United... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United View Details
- 01 Apr 1999
- News
Short Takes
internal intranet, "thereby allowing customers to serve themselves through their own computers within their own organizations." Nolan also points to Microsoft founder Bill Gates's strategy of holding computer prices relatively constant... View Details
Keywords: Eileen K. McCluskey