Filter Results:
(256)
Show Results For
- All HBS Web
(1,217)
- People (2)
- News (256)
- Research (728)
- Events (2)
- Multimedia (3)
- Faculty Publications (168)
Show Results For
- All HBS Web
(1,217)
- People (2)
- News (256)
- Research (728)
- Events (2)
- Multimedia (3)
- Faculty Publications (168)
Sort by
- 01 Mar 2005
- News
Lighting It Up
used to be a one-season event,” Wilkins noted. “Now most customers want to leave lighting up year-round because it signifies a special event.” Wilkins is excited by the prospect that more American cities may come to look like Hong Kong... View Details
- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly value-conscious View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
2008), offers this case study to HBS alumni: “There are many reasons for us to pursue diversification. Our client pool is made up of relatively small, local solar markets, and installations will eventually slow down; many customers (as... View Details
- 01 Sep 2009
- News
Ready for Launch
that provides incentives to employees while generating profits and growth.” The plan: Rechargeable batteries are a safe, clean, affordable energy source. Each battery has the size and weight of a brick and can be delivered directly to View Details
Keywords: Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution
- 01 Apr 2001
- News
Books: Brand New
Koehn examines six business pioneers across three centuries to better understand, as she puts it, how “individual entrepreneurs and companies translate a few buyers’ curiosity about new products into widespread customer loyalty.” The six... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
company’s response won praise. But students did not agree on whether United should have used the incident to make an affirmative statement on customer service, or should simply have kept a low profile and waited for attention to subside.... View Details
- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught Me about Management by Gordon... View Details
- 01 Sep 2011
- News
Capitalism’s False Mantra
rather than managing the business itself, the world of reality. To “fix the game,” five steps are necessary: put customers at the center of everything that firms do, eliminate stock-based executive compensation, rethink the role of... View Details
- 01 Apr 2000
- News
Rethinking Call Centers: Effective Delivery of Service is Key
services industry, where call centers have moved beyond their most obvious function -- as low-cost channels for resolving a myriad of customer concerns -- to become a powerful means of service delivery with... View Details
- 01 Mar 2014
- News
Faculty and Alumni Books for March 2014
a short, traditional text with a living website and cover such fundamental topics as accounting and tax, mortgages, capital markets, REITs and more. It also addresses the 2008 financial crisis and its impact on the real-estate profession. View Details
- 01 Feb 2001
- News
HBSi Combines HBS Content with State-of-the-Art Technology
who will serve as chief content officer and chairman of HBSi. "We believe that through the power of HBSi's custom education approach, we can help nurture an accomplished and influential group of managers and... View Details
- 01 Apr 1997
- News
Manager's Notebook
customer information. But now, conveniences such as Web browsers and "smart cards" (which today are used to store electronic money in several European markets and, in the future, could record an individual's daily transaction information)... View Details
Keywords: Judith Ross
- 24 Apr 2014
- News
Ron Shaich (MBA 1978)
Ron Shaich’s (MBA 1978) first venture, a cookie shop in downtown Boston, evolved into Au Bon Pain. His latest—Panera Cares—allows customers to pay only what they can afford at the popular restaurants he owns, Panera Bread. There’s a box... View Details
- 17 Aug 2015
- News
The Play Alchemist
products. As the firm’s chief executive officer, she’s overseen the development of several new products, such as Pulse, a jump rope that can generate and store enough power to charge a cell phone. At the same time she was running... View Details
Keywords: Constantine von Hoffman
- 01 Dec 2022
- News
Flying High
(debt and equity) to $104.5 million. “We’ve demonstrated substantial success both in the United States and Europe,” observes Pelet. “Now we need to double down and expand further in those markets.” As Aero does that, attention to customer... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook... View Details
- 01 Jun 2001
- News
HBS Press Books in Brief
of customer-equity management in a variety of industries, the authors outline how to build and implement powerful new business and marketing systems. A comprehensive guide to managing customer portfolios... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
much more connected, pervasive, and easy to use. Greater customization will result, and the consumer will call the shots. "Companies that return power to the consumer will be the ones that thrive," Ballmer... View Details
- 01 Mar 2012
- News
Making Finance Personal
there’s one thing I’ve learned in business, it’s the power of rapid-fire experimentation: enabling your team to test, rapidly change, iterate, and test again. Run experiments with customers and let them... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
other gate-related event services. The company—which formed in late 2014 in a merger of a ticket-selling operation and a youth sports–focused custom commemoratives business—currently works with about two dozen schools in California, has... View Details