Publications

16 Feb 2004
Research & Ideas

HBS Center Focuses on Europe

nature of cases is changing as well, with more cases focusing on international and global issues, as compared to single-country cases that are easier for a faculty member to do on his or her own. (See More on this Article for case... View Details

Keywords: by Cynthia Churchwell

June 2019
Case

Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

By: Thales S. Teixeira

By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation

April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

January 1995 (Revised October 1995)
Case

Citibank: Global Customer Management

By: Michael Y. Yoshino and Thomas W. Malnight

Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details

Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States

Research Summary

Nature of Organizations

By: Regina E. Herzlinger

Why do non-profit, public, and private business organizations exist? This project, begun in 2005, will became a seminar in 2007, focusing on the unique missions of these organizational forms and the resulting mechanisms for effective oversight.

View Details

April 2009
Case

Young Presidents' Organization

By: Mikolaj Jan Piskorski, John D. Macomber and David Chen

The board of Young Presidents' Organization needs to decide on the future of its Networks Initiative, designed to connect its geographically dispersed membership base through 60 different interest-based networks. So far, one half of these networks have been considered... View Details

Keywords: Decision Choices and Conditions; Governing and Advisory Boards; Leadership Development; Growth and Development Strategy; Organizations; Social and Collaborative Networks

Find at Harvard

December 1992 (Revised June 1993)
Case

ACTC Customer Service Department

Focuses on the young general manager of a new cable TV system and on its customer service department. Jeanne LaFrance, the general manager, has an uneasy feeling about the way in which the department is being managed. She sees symptoms of what she suspects are serious... View Details

Keywords: Management; Problems and Challenges; Planning; Customer Focus and Relationships; Performance Evaluation; Telecommunications Industry

01 Apr 1999
News

WSA Conference Focuses on Reaching Goals

centerpiece event of the WSA, a fifteen-year-old organization whose mission is to foster a supportive environment for women at the Business School and to provide services that help them to succeed as students and in their careers. The... View Details

Keywords: Eileen K. McCluskey

Research Summary

Hybrid organizing

By: Julie Battilana

While historically the commercial and social sectors have evolved on fairly separate tracks, over the last 30 years we have witnessed a blurring of the boundaries between these two sectors. In an effort to account for this transition, Professor Battilana’s second... View Details

Teaching Interest

Designing Winning Organizations

The course focuses on only one thing: how to design an organization that executes strategy better than competitors. This course will not teach you how to formulate strategy. Instead, taking strategy as given, you will learn the practical tools, tips, and techniques... View Details

Program

Transforming Customer Experiences

understanding of how to serve your customer base Develop a customer experience strategy Respond nimbly to market shifts and emerging competition Ensure consistent, high-quality service delivery Improve the... View Details

19 Feb 2014
News

Choosing the Right Customer

January 1991 (Revised January 1993)
Case

Xerox Corp.: The Customer Satisfaction Program

In August 1990 the president and executive vice president of Xerox are reviewing the progress made on its customer satisfaction program. The emphasis placed on the program, the success of the program to date, and the drive to achieve the corporate goals of customer... View Details

Keywords: Customer Satisfaction; Consumer Products Industry; Electronics Industry

Web

Hiring Organizations

Employment Data Hiring Organizations Employment Data Hiring Organizations The below organizations hired an MBA graduate from the Class of 2024 or a summer intern from the Class... View Details

January 2004 (Revised July 2006)
Background Note

Incentives within Organizations

By: Brian J. Hall

Serves as a brief introduction to incentive design and implementation. The analysis first locates incentive strategy within the larger structure of organizations and markets and then helps to define the central components and difficulties of incentive design. Focuses... View Details

Keywords: Organizations; Motivation and Incentives

June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science